new kinds of access knowledge institutions and the knowledge society chris batt chief executive...
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New Kinds of AccessNew Kinds of AccessKnowledge Institutions and the Knowledge Institutions and the Knowledge SocietyKnowledge Society
Chris BattChris BattChief ExecutiveChief Executive
Museums, Libraries and Archives Museums, Libraries and Archives CouncilCouncil
New Kinds of Access for New Kinds of Access for New Kinds of PeopleNew Kinds of People
Museums, Libraries and Museums, Libraries and Archives Council (MLA)Archives Council (MLA)
The lead strategic agency for museums, libraries and archives in
England
Building a successful and creative nation by
connecting people to knowledge and ideas
Museums, libraries and archives…
Investing in KnowledgeFive-year vision
Access for all
Convergence
www.mla.gov.uk
Social impact
In the Knowledge Society, knowledge supports…
Information diversity Creativity and
innovationKnowledge economy and enterprise
Social development
Learning Cultural identity
For e
veryone
Knowledge institutions are…
Our global and cultural memories The raw material of the future
Digital Futures Digital Futures ProgrammeProgramme
Universal right to knowledgeUniversal right to knowledgeIntegration of knowledge into everyday Integration of knowledge into everyday
lifelife
How do we empower every person to want to learn and discover more about the world, everyday?
Make access simple Make access simple The content of collections is The content of collections is more important than the more important than the
institutioninstitution
Design systems for the bus Design systems for the bus driver, not for the professordriver, not for the professor
Consumer learning Consumer learning journeysjourneys
Design systems for people, not Design systems for people, not people for systems people for systems
DIGITAL FUTURES
DIGITAL FUTURES
Once created it is all totally invisible
to the user!
What have we learned?
The official viewThe official view
The view for 99% of Web The view for 99% of Web usersusers
THE GOOGLE PARADOX
Chris Batt
THE GOOGLE PARADOX
7.9m hits
Antique watches
51%
48%
17%
9%
11%
30%
33%
39%
41%
72%
58%
62%
72%
78%
83%
89%
19%
4%
Not very much / at allA great deal / fair amount
A museum / library / archive
BBC
An organisation you have heard of
A public service (e.g. NHS)
A government department
Base: All (1,674)
TrustTrustQ41 To what extent, if at all, would you tend to trust the information
provided by the following types of organisation?
Your local council
A utility company
An internet only retail company
A travel agency
Connections
Customers
Collections
“ICT is a vital tool for pesonalisation”
Minister for EducationE-Strategy for Learning
Personalise access
Connect it together
Digitise content
MYBERSPACE
Museums
Libraries Archives
Collections
Collections
Collections
The things that meet my need
What do I want?
Connect it together
Digitise contentKnowledge
WebClick here
Roman Remains = 1,200,000 Hits
What was required?- Simple introduction to archaeology- Engaging material - sound and images- How to find out more- Where to see something
1/10
NAME: AdieSEARCH: Roman remainsRESULT HITS: 6 hits
MYBERSPACE SEARCH RESULTS
o Institute of Archaeology introductory lecture on Roman remains in Britain (streamed audio [free])
o Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00])
o Books on Roman history in Britain in your local libraryo Collections of Roman remains within 45 minutes travel time of
home (travel details included)o Links to organisations that other people like you found usefulo People in the area you might like to chat to
Score: 10/10Score: 10/10
Existing interestsHome addressLearning styles
A digital library is not a library…
…but a librarian online is still a librarian!
Real-time enquiry service Personalised answer
(A service of transition)
Virtual reference shelf
Resource discovery system
Personal knowledge space - Myberspace
ConcludingThought
“The street will find its own uses for
things”
“The street will find its own uses for
things”
MYBERSPACE
Museums
Libraries Archives
Collections
Collections
Collections
The things that meet my need
What do I want?
Connect it together
Digitise contentKnowledge
WebClick here
Learning is a personal Learning is a personal experienceexperience
Content first, institution secondContent first, institution second
Institutions must work togetherInstitutions must work together
Knowledge is the fuel of the Knowledge is the fuel of the futurefutureLifelong learning must be Lifelong learning must be
universaluniversal
Make access simpleMake access simple
New Kinds of AccessNew Kinds of AccessKnowledge Institutions and the Knowledge Institutions and the Knowledge SocietyKnowledge Society
Chris BattChris BattChief ExecutiveChief Executive
Museums, Libraries and Archives Museums, Libraries and Archives CouncilCouncil