new journalisms, new businesses an approach to the spanish case ramón salaverría [email protected]
TRANSCRIPT
3 main trends on business models…
1. cross-media2. polarization3. diversification
trend 1 : cross-media
in today’s multiplatform media companies, a business model must embrace all media outlets
there is need of convergence not only in the editorial side, but also in marketing strategies
a true cross-media strategy leads to ‘digital first’
model
The Guardian, June 2011
FT, January 2013
trend 1 : cross-media
in multiplatform media companies, business models embrace all media outlets
there is need of convergence not only in the editorial side, but also in marketing strategies
a true cross-media strategy brings a ‘digital first’
model
mobiles devices are key
trend 2 : polarization
the bigger and the smaller players (niche publications) have started to consolidate their business models
middle-size publications have problems to find their way
if you want to become a big player, you must be
global
trend 2 : polarization
the bigger and the smaller players (niche publications) have started to consolidate their business models
middle-size publications have problems to find their way
if you want to become a big player, you must be global
if you want to be succesful as small player, you must
be unique
trend 2 : diversification
there is a growing diversity of business models online
there is a difference between a ‘business model’ (general) and a ‘business solution’ (specific)
five main general business models online» advertising based» sales/subscription based» donation based» mediation based» aggregation based
an increasing variety of business solutions, based on a fine-tuned combination of the business models above
96 97 98 99 00 01 02 03 04 05 06 07 08
GDP of developed countriesInitiatives of paywalls
09
0%
1%
2%
3%
4%
‘dotcom’ crisis
‘subprime’ crisis
10 11
-2%
-1%
12
“metered paywall”since February 2011
Long time ago, NYTimes had an online subscription modeluntil 1995
The Telegraph (UK) - 27 March 2013
Washington Post (USA) - 12 June 2013
A sample of Spanish cases…
big publications globalglobal
1976-2010
2010 - …
France (10/2011)
Spain (05/2012)
Canada (05/2011)
USA (05/2006)
UK (07/2011)
Italy (09/2012)
niche publications political informationpolitical information
eldiario.es
infoLibre.es
niche publications scientific newsscientific news
Naukas.com | Esmateria.com
niche publications thematic blogsthematic blogs
weblogssl.com
niche publications long-form journalismlong-form journalism
jotdown.com
niche publications multimedia storytellingmultimedia storytelling
93metros.com
niche publications mobile platformsmobile platforms
tabletarmy.com
Ramón Salaverría http://twitter.com/rsalaverria