new interactions at whole foods

7/29/2019 New Interactions at Whole Foods

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Assignment 1.5

Interactions at Whole C



Previously Explored Interactions

• Line/queue management

• Produce dispensers

• Shopping carts



Inputs/Outputs for the Line

• People + carts / people + bags

• Money / groceries

• Spoken directions from employee / enter new line

•See end of line sign / enter the line

• Waiting time in line / groceries

• Displayed checkout counter / move to counter

• Distractions in line (magazines, candy, etc.) / additional purchases



Redefining the Checkout Line

• Insta-checkout: RFID tags are read andcustomer swipes credit card

• Arrows to guide line through aisles – noemployees

• Remove carts from the line: elevated trackclears up space



Related Projects

• B & H

• Boudin Bakery

• Baskets of sourdough bread move on tracks

above customers

• Target

• Shopping cart escalators



Raised Shopping Carts



Keeping the Customer Distracte

• Unable to add additional items to cart

• No more magazines/candy in checkout line

• How to keep the customer busy?

• Café upstairs, why not downstairs too?



Concept

1. Enter line area, put cart on track, get number

2. Customer grabs some coffee or a snack,charges phone, etc.

3. Meanwhile, items in cart are emptied,

scanned, and bagged

4. When bagged items are ready, cart number isdisplayed on screen

5. Customer pays and leaves



Prototype



Implementation

• Problems

• Safety concerns with customer loading cart to be elevated

• Potential backlog of customers who spend too much time in café

• Implementing

• Contact designers of current Whole Foods checkout line

• Design, costing, and fabrication of shopping cart track

new interactions at whole foods

Documents