new! influencer collab & social activation! · new! influencer collab & social activation!...

18
Ratecard 2017, Q4 NEW! influencer collab & social activation!

Upload: tranminh

Post on 25-Feb-2019

241 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4

NEW! influencer collab & social activation!

Page 2: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

2

Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run

site specific or in packs.

ADVERTORIAL EDITORIAL BRANDED STORIES

Publibox+ content page

Editorial box+ content page

Solution packagesbased on specific

brief and objectives of advertisers

DEDICATED MAIL

Permissionmarketing

Sanoma’s e-commerce platform designed for all

women who are looking for the latest trends, best bargains

and getaways.

DISPLAYNATIVE EMAILING

SHEDEALS

Concept/Format

Contact

Ratecard 2017, Q4: Solutions overview

Contact your Sanoma sales contact or send an email [email protected]

Page 3: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

3

brand magazine* website mobile responsive app newsletter shedeals social media events

Libelle x x x x x x x

Libelle Lekker x x x x x x x

Femmes d'Aujourd'hui x x x x x x x

Délices deFemmes d’Aujourd’hui x Section

Femmes d’Aujourd’hui

Section Femmes

d’Aujourd’huix

Flair VL x x x x x x x

Flair FR x x x x x x x

Fashionista x x x

Feeling x x x x x x x x

Gael x x x x x x x x

La Maison Victor x x x x x x

vtwonen.be x x x x x x

Feeling Wonen x Section vtwonen.be x x

Stijlvol Wonen x Section vtwonen.be x x x

Wonen Landelijke Stijl x Section vtwonen.be x x x x

vtdéco.be x x x x

Gael Maison x Section vtdeco.be x x

Pure Maison x Section vtdeco.be x x x

Maisons de Charme x Section vtdeco.be x x x

Zappy Ouders x x x x x x

Zappy Parents x x x x x x

Ratecard 2017, Q4: Our brands and their touchpoints

*Tablet readers can download all our magazines via the Magstore app.

Page 4: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

4Ratecard 2017, Q4: Display advertising

Sites Language Impressions/month

NL FR Billboard€ 28

(Large) leaderboard € 22

Medium rectangle € 24

Halfpage€ 36

Libelle 100 % 0 % 1 503 000 1 589 000 1 325 000 1 523 000

Libelle Lekker 100 % 0 % 2 346 000 2 540 000 942 000 862 000

Femmes d’Aujourd’hui 0 % 100 % 258 000 276 000 252 000 198 000

Flair 70 % 30 % 6 866 000 6 995 000 6 536 000 6 332 000

Fashionista 100 % 0 % 151 000 154 000 208 000 203 000

Feeling 100 % 0 % 779 000 805 000 753 000 705 000

Gael 0 % 100 % 93 000 96 000 94 000 64 000

Vtwonen 100 % 0 % NA NA 85 000 34 000

Zappy Ouders - Parents 75 % 25 % 519 000 543 000 412 000 363 000

Sites Language

NL FR Takeover€ 32

Cross device header€ 32

Libelle 100% 0% 583 000 1 503 000

Libelle Lekker 100% 0% NA 2 346 000 *

Femmes d’Aujourd’hui 0% 100% 147 000 258 000

Femmes d’Aujourd’hui Délices 0% 100% NA 108 000*

Flair 70% 30% 747 000 6 866 000

Fashionista 100% 0% 19 000 151 000

Feeling 100% 0% 213 000 779 000

Gael 0% 100% 41 000 93 000

Vtwonen 100% 0% NA NA

Zappy Ouders - Parents 75% 25% 127 000 519 000

Sites Language Video Advertising

NL FR Preroll€ 40

Native/Inpage video€ 32

Libelle 100 % 0 % 13 739 390 000

Libelle Lekker 100 % 0 % 90 890 1 095 000

Femmes d’Aujourd’hui 0 % 100 % 1 858 60 000

Flair 70 % 30 % 3 175 1 975 000

Fashionista 100 % 0 % NA NA

Feeling 100 % 0 % 2 865 NA

Gael 0 % 100 % NA NA

Vtwonen 100 % 0 % NA NA

Zappy Ouders - Parents 75 % 25 % NA NA

* Mobile only advertising possible on request* Cross Device Header mandatory

Page 5: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

2 500views 2 weeks min.

€ 8 485 € 6 500 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-400 000 impressions 2 weeks min.

1x NEWSLETTER 134 000 contacts 1 week

3x EDITORIAL INTEGRATIONS (content article)

7 500 views 6 weeks min.

€ 25 455 € 15 000 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+-750 000impressions 6 weeks min.

3x NEWSLETTER 417 000 contacts 3 weeks

Format Reach Period Rate Package price Content creation

1 - 3 EDITORIAL RECIPES OR ARTICLES (content article)

2 500views 2 weeks min.

€ 7 725 € 5 500 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-400 000 impressions 2 weeks min.

1x NEWSLETTER 115 000contacts 1 week

4 - 6 EDITORIAL RECIPES OR ARTICLES (content article)

7 500views 6 weeks min.

€ 23 175 € 12 600 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+-1 200 000impressions 6 weeks min.

3x NEWSLETTER 345 000contacts 3 weeks

EDITORIAL DOSSIER (MIN. 5 DEDICATED CONTENT ARTICLES + EXTRA EDITORIAL CONTENT)

12 500views 8 weeks min.

€ 41 863 € 20 000 € 1 950

EDITORIAL BOX HOME + relevant section(s)+ social media

+-1 600 000impressions 8 weeks min.

3x NEWSLETTER 345 000contacts 3 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD + -10% SOV

478 400impressions 8 weeks

Format Reach Period Rate Package price Content creation

1 - 3 EDITORIAL RECIPES OR ARTICLES (content article)

400views 2 weeks min.

€ 1 660 € 1 400 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-30 000impressions 2 weeks min.

1x NEWSLETTER 29 000contacts 1 week

3 - 5 EDITORIAL RECIPES OR ARTICLES (content article)

1 200views 6 weeks min.

€ 4 980 € 3 200 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+-90 000impressions 6 weeks min.

3x NEWSLETTER 87 000contacts 3 weeks

EDITORIAL DOSSIER (MIN. 5 DEDICATED CONTENT ARTICLES + EXTRA EDITORIAL CONTENT)

2 500views 8 weeks min.

€ 11 447 € 6 000 € 1 950

EDITORIAL BOX HOME + relevant section(s)+ social media

+-120 000impressions 8 weeks min.

5x NEWSLETTER 145 000contacts 5 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD + -10% SOV* 97 000 8 weeks

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 000views 2 weeks min.

€ 3 250 € 2 600 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-60 000impressions 2 weeks min.

1x NEWSLETTER 50 000contacts 1 week

3x EDITORIAL INTEGRATIONS (content article)

3 000views 6 weeks min.

€ 9 750 € 6 000 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+-240 000impressions 6 weeks min.

3x NEWSLETTER 150 000 contacts 3 weeks

LIBELLE

LIBELLE LEKKER DÉLICES DE FEMMES D’AUJOURD’HUI

FEMMES D’AUJOURD’HUI

Ratecard 2017, Q4: Native - Women - Editorial 5

* ROS Femmes d’Aujourd’hui (Délices de FDA included)The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer.The number for the newsletter item = the number of contacts in the database. Social media posts are included for Editorial native advertising campaigns – Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

Page 6: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

5 000views 2 weeks min.

€ 5 000 € 5 000 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+- 750 000impressions 2 weeks min.

3x EDITORIAL INTEGRATIONS (content article)

15 000views 3 weeks min.

€ 15 000 € 10 000 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+- 1 125 000impressions 3 weeks min.

5x EDITORIAL INTEGRATIONS (content article)

25 000views 4 weeks min.

€ 25 000 € 15 000 € 2 400EDITORIAL BOX HOME + relevant section(s)+ social media

+- 1 500 000impressions 4 weeks min.

OPTIONAL:1x NEWSLETTER

86 000contacts 1 week € 3 440 € 3 440

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 500views 2 weeks min.

€ 1 500 € 1 500 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+- 250 000impressions 2 weeks min.

3x EDITORIAL INTEGRATIONS (content article)

4 500views 3 weeks min.

€ 4 500 € 3 000 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+- 375 000impressions 3 weeks min.

5x EDITORIAL INTEGRATIONS (content article)

7 500views 4 weeks min.

€ 7 500 € 4 500 € 2 400EDITORIAL BOX HOME + relevant section(s)+ social media

+- 500 000impressions 4 weeks min.

OPTIONAL:1x NEWSLETTER

46 000contacts 1 week € 1 840 € 1 840

FLAIR VL FLAIR FR

Ratecard 2017, Q4: Native - Women - Editorial 6

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 000views 2 weeks min.

€ 1 000 € 1 000 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+- 100 000impressions 2 weeks min.

3x EDITORIAL INTEGRATIONS (content article)

3 000views 4 weeks min.

€ 3 000 € 2 800 € 1 500EDITORIAL BOX HOME + relevant section(s)+ social media

+- 200 000impressions 4 weeks min.

FASHIONISTA - NEW -

The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer.The number for the newsletter item = the number of contacts in the database. Social media posts are included for Editorial native advertising campaigns – Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

EXAMPLESPoll or interactive game (+ 250 euro)Contest (+ 500 euro)Survey (+1 000 euro)Collaboration with influencers (+ 750 euro for 1-3 influencers)…

Add interactivity to your campaign or combine it with data gathering? All contentpages are possible with following extra’s.

Contact us for more possibilities and prices!

Page 7: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native - Women - Editorial 7

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

2 000views 2 weeks min.

€ 4 580 € 4 100 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-300 000impressions 2 weeks min.

1x NEWSLETTER 52 000contacts 1 week

1x EDITORIAL INTEGRATION (content article)

2 000views 2 weeks min.

€ 5 084 € 4 400 € 600

EDITORIAL BOX HOME + relevant section(s)+ social media

+-300 000impressions 2 weeks min.

1x NEWSLETTER 52 000contacts 1 week

TAKEOVER, ROS + -25%SOV 15 750impressions 2 weeks

3x EDITORIAL INTEGRATIONS (content article)

6 000views 6 weeks min.

€ 14 604 € 10 000 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

+-900 000impressions 6 weeks min.

3x NEWSLETTER 156 000contacts 3 weeks

TAKEOVER, ROS + -25%SOV 27 000impressions 4 weeks

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

300views 2 weeks min.

€ 1 175 € 1 050 € 600EDITORIAL BOX HOME + relevant section(s)+ social media

+-30 000impressions 2 weeks min.

1x NEWSLETTER 20 000contacts 1 week

1x EDITORIAL INTEGRATIONS (content article)

300views 2 weeks min.

€ 1 287 € 1 125 € 600

EDITORIAL BOX HOME + relevant section(s)+ social media

+-30 000impressions 2 weeks min.

1x NEWSLETTER 20 000contacts 1 week

TAKEOVER + -25%SOV 3 500impressions 2 weeks

3x EDITORIAL INTEGRATIONS (content article)

900views 6 weeks min.

€ 3 717 € 2 800 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

+-90 000impressions 6 weeks min.

3x NEWSLETTER 60 000contacts 3 weeks

TAKEOVER + -25%SOV 6 000impressions 4 weeks

FEELING GAEL

The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer.The number for the newsletter item = the number of contacts in the database. Social media posts are included for Editorial native advertising campaigns – Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

Page 8: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native - Women - Editorial 8

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 000views 4 weeks min.

€ 4 553 € 3 200 € 600

EDITORIAL BOX HOME + relevant section(s)+ social media

+-100 000impressions 4 weeks min.

2x NEWSLETTER 62 000contacts 2 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD +-10% SOV

31 650impressions 4 weeks

3x EDITORIAL INTEGRATION (content article)

3 000views 12 weeks min.

€ 9 939 € 6 000 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

+-300 000impressions 12 weeks min.

3x NEWSLETTER 93 000contacts 3 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD +-10% SOV

94 950impressions 12 weeks

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

500views 4 weeks min.

€ 1 539 € 1 300 € 600

EDITORIAL BOX HOME + relevant section(s)+ social media

+-75 000impressions 4 weeks min.

2x NEWSLETTER 16 000contacts 2 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD +-10% SOV

10 550impressions 4 weeks

3x EDITORIAL INTEGRATIONS (content article)

1 500views 12 weeks min.

€ 3 658 € 2 500 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

+-225 000impressions 12 weeks min.

3x NEWSLETTER 24 000contacts 3 weeks

DISPLAY MEDIUM RECTANGLE + BILLBOARD +-10% SOV

31 650impressions 12 weeks

ZAPPY OUDERS ZAPPY PARENTS

The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer.The number for the newsletter item = the number of contacts in the database. Social media posts are included for Editorial native advertising campaigns – Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

Page 9: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native - Women 9

LA MAISON VICTOR VL

LA MAISON VICTOR FR

LA MAISON VICTOR DE

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 000views 8 weeks

€ 5 371 € 4 000 € 600EDITORIAL BOX HOME + social media 8 weeks

2x NEWSLETTER 54 635contacts 2 weeks

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article)

1 000views 8 weeks

€ 2 630 € 2 200 € 600EDITORIAL BOX HOME + social media 8 weeks

2x NEWSLETTER 40 744contacts 2 weeks

Format Reach Period Rate Package price Content creation

1x EDITORIAL INTEGRATION(content article) 2 weeks min.

€ 134 € 600

2x NEWSLETTER 3 357contacts 1 week

The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer.The number for the newsletter item = the number of contacts in the database. Social media posts are included for Editorial native advertising campaigns – Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

Page 10: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Site Impressions/month* CPM

Libelle 580 792

30,00

Libelle Lekker 703 870

Femmes d’Aujourd’hui 83 987

Delices de Femmes d’Aujourd’hui 40 249

Flair VL 1 307 931

Flair FR 277 614

Fashionista 48 489

Feeling 332 794

Gael 29 641

Zappy Ouders 77 607

Zappy Parents 18 079

Site Impressions/month* Packprice

RON NL/FR, 15% SOV, 1 month 525 158 10 000

Site Number of contacts Rate

Libelle 134 000 5 360,00

Libelle Lekker 115 000 4 600,00

Femmes d’Aujourd’hui 50 000 2 000,00

Délices de Femmes d'Aujourd'hui 29 000 1 160,00

Flair VL 86 000 3 440,00

Flair FR 46 000 1 840,00

Feeling 52 000 2 080,00

Gael 20 000 800,00

Zappy Ouders 31 000 1 240,00

Zappy Parents 8 000 320,00

Realisation in € / site

Per content page delivered in html or ready-to-use publiboxes € 0

Per content page delivered in category Publi Extra Light ** € 250

Per content page delivered in category Publi Light ** € 500

Per content page delivered in category Publi Heavy ** Starting at€ 950

Advertorial*

CPC (1 month - 2 000 clicks) € 2 400

ADVERTORIAL NEWSLETTER

TECHNICAL COSTS ADVERTORIAL KONVENTO

Ratecard 2017, Q4: Native - Women - Advertorial 10

** Publi Extra Light refers to an advertorial in HTML using the Sanoma template - ready to use images & copy must be delivered. ** Publi Light refers to an advertorial in HTML using the Sanoma template - client has images & standard copy for us to use & re-work. ** Publi Heavy refers to an advertorial in HTML created by Sanoma (blanc canvas - no template) - client has no images or copy for us to use / we are creating the content

1. Indicated realisation costs are valid for one website. 2. Per extra website, an additional cost equal to 75% of the indicated amount will be charged. MediaValue: no additional cost per extra website. 3. From a “realisation cost”-point of view, Flair VL and Flair FR are considered as different websites.

* Advertorial with direct link to advertiser’s website

An advertorial includes 1x Publibox on the homepage + other relevant section(s) The above impressions are an indication on the maximum impressions available/month > ADVERTORIAL is bought like a standard CPM campaignTargeting possible for specific sections only campaigns, +25% on the CPM rate The number for the newsletter item = the number of contacts in the database

*The above impressions are an indication on the maximum impressions available > ADVERTORIAL is bought like a standard CPM campaign.

Page 11: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native - Home & Deco 11

Format Reach Period Rate Package price Content creation

1x SPONSORED STORY/LISTICLE(content article)

1 500views 4 weeks min.

€ 3 416 € 2 900 € 600

EDITORIAL BOX + inspiratie+ social media

4 weeks min.

1x NEWSLETTER 30 873 contacts 1 week

DISPLAY Medium rectangle +-15% SOV

12 750 impressions 4 weeks

3x EDITORIAL INTEGRATIONS (content article)

4 500 views 12 weeks min.

€ 10 248 € 7 500 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

12 weeks min.

3x NEWSLETTER 92 619 contacts 3 weeks

DISPLAY Medium rectangle +-15% SOV

38 250 impressions 12 weeks

1x EDITORIAL DOSSIER(8 dedicated sponsored stories)

12 000 views 9 months

€ 27 633 € 16 000 € 2 400

EDITORIAL BOX HOME + relevant section(s)+ social media

9 months

8x NEWSLETTER (number of contacts in database)*

246 984 contacts 8 weeks

DISPLAY Medium rectangle +-15% SOV

114 750 impressions 9 months

Format Reach Period Rate Package price Content creation

1x SPONSORED STORY/LISTICLE(content article)

1 500views 4 weeks min.

€ 2 280 € 2 000 € 600

EDITORIAL BOX + inspiratie+ social media

4 weeks min.

1x NEWSLETTER 2 481 contacts 1 week

DISPLAY Medium rectangle +-15% SOV

12 750 impressions 4 weeks

3x EDITORIAL INTEGRATIONS (content article)

4 500 views 12 weeks min.

€ 6 841 € 5 300 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

12 weeks min.

3x NEWSLETTER 7 443 contacts 3 weeks

DISPLAY Medium rectangle +-15% SOV

38 250 impressions 12 weeks

VTWONEN + VTDECO STIJLVOL WONEN + PURE MAISON

The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant Sanoma websites.The number for the newsletter item = the number of contacts in the database.Social media posts are included for Editorial native advertising campaigns. Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.

Page 12: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native - Home & Deco 12

Format Reach Period Rate Package price Content creation

1x SPONSORED STORY/LISTICLE(content article)

1 500views 4 weeks min.

€ 4 944 € 4 100 € 600

EDITORIAL BOX + inspiratie+ social media

4 weeks min.

1x NEWSLETTER 69 081 contacts 1 week

DISPLAY Medium rectangle +-15% SOV

12 750 impressions 4 weeks

3x EDITORIAL INTEGRATIONS (content article)

4 500 views 12 weeks min.

€ 14 833 € 9 500 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

12 weeks min.

3x NEWSLETTER 207 243 contacts 3 weeks

DISPLAY Medium rectangle +-15% SOV

38 250 impressions 12 weeks

Format Reach Period Rate Package price Content creation

1x SPONSORED STORY/LISTICLE(content article)

1 500views 4 weeks min.

€ 2 692 € 2 400 € 600

EDITORIAL BOX + inspiratie+ social media

4 weeks min.

1x NEWSLETTER 12 764 contacts 1 week

DISPLAY Medium rectangle +-15% SOV

12 750 impressions 4 weeks

3x EDITORIAL INTEGRATIONS (content article)

4 500 views 12 weeks min.

€ 8 075 € 6 100 € 1 500

EDITORIAL BOX HOME + relevant section(s)+ social media

12 weeks min.

3x NEWSLETTER 38 292contacts 3 weeks

DISPLAY Medium rectangle +-15% SOV

38 250 impressions 12 weeks

FEELING WONEN + GAEL MAISON WONEN LANDELIJKE STIJL + MAISONS DE CHARME

Page 13: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Native advertising packs with adUx 13The native advertising packs of Sanoma and AdUX offer the best national proposition on the current market. In 4 domains, the leading websites of Belgium join forces for a unique solution with a high reach for an interesting CPM. The packs consist of editorial articles, backed up with teasers, newsletters and social media. It is also possible to book additional display campaigns. National Native Packs

For more information contact your sales account or mail us on [email protected] or [email protected]

WOMEN CULI PARENTING DECO

� Flair VL � Flair FR � Aufeminin � Fashionista

� Marmiton � Libelle Lekker � Délices de Femmes

d’Aujourd’hui

� Zappy Ouders � Zappy Parents � Aufeminin

(section maman)

� Aufeminin (section déco)

� vtwonen � vt déco

Page 14: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Ratecard 2017, Q4: Shedeals.be 14Shedeals is the e-commerce platform of Sanoma

� designed for all women who are looking for the latest trends and nicest bargains � presenting exclusive and highly-wanted offers in a number of areas (fashion,

wellness, beauty, home&deco…) � supported by strong Sanoma brands such as Libelle, Flair, Feeling,

Femmes d’Aujourd’hui and Gael

Part of a well-trusted Belgian organisation � Well-known and respected offline and online media belonging to Sanoma � Qualitative targetgroup of women of all ages and social classes � Strong thematic approach � Qualitative deals selection and loyal audience � Extensive media support

Channel Number of contacts

WEBSITE 250 000 Monthly Visits (Avg. UVD 6K)

SHEDEALS APP 45 000 downloads

FACEBOOK 19 000 followers

DATABASE (NL + FR) 500 000 contacts

NumbersWOMEN MEN

GENDER 85 % 15 %

NL FR

LANGUAGE 70 % 30 %

Generate qualitative traffic to your website and boost your revenue. With the E-couponing you can choose for an exclusive action or a perfect extra reach and support in your 360° marketing campaign. Consumers down-

load a FREE voucher with a discount OR external link to your website with WEBCODE mentioned in the deal.

The perfect way to let your brand get in touch with a large group of women consumers in a very accessible way.

Benefits: - Easy to measure (in downloads and/or traffic)

- Maximum visibility- Positive way to get in touch with your brand

- Reporting on CTR/View Rate/ Page views- Presence on Shedeals HP during min. 2 weeks

Budget: € 3 000 / Ecouponing

Dedicated mailings are a unique way to generate extra revenue and enlargen your database. Both the channel and the public are important elements for your brand. With the shedeals database

you will reach a min. of 500 000 unique contacts with direct cta’s to your website.

Included: - a/b testing

- 3 cta buttons- Own html delivery or lay-out by Sanoma

- Technical fee (€ 500) included when own delivery of html kit

Benefits:- Extended reporting 1 week post launch

- Freedom to communicate about different aspects of your brand- Exclusive visibility for your brand

- Extra/Lead generation by pixel tracking

Budget: € 5 000

Have a certain budget in mind? Challenge us and we will work out somethingto fit your needs within the given budget! Get in touch: [email protected]

Shedeals 360° Marketing

E-couponing

Dedicated mailings

A great way to generate both visbility and leads for your campaign is to set up an exclusive contest within the Shedeals environment. For a fixed amount you’ll not only get a dedicated landingpage but you’ll also get

visibility through our different channels.

a. Fixed amount of € 5.000 will give you:i. Newsflash dedicated mailing on contest (500K database)

ii. Banner newsletter integrations (500K database)iii. Homepage banner (IMU) on our Homepage (6-8K UV / day)

iv. Dedicated contest landings page (e.g. contestexample here ) v. Social mention FB (+ 10K fans)

vi. Run of site banners (IMU + LB) on Sanoma sites to push the contest on our brand pages (Libelle, Flair, Feeling, etc).

Budget: € 5 000 + optional lead generation

Thanks to this thematical mailing that takes place one a month with a maximum of 3 partners you can highlight your campaign in an exclusive way. With the Shedeals database you will reach

a min. of 500 000 contacts in one time with a direct traffic link to your website.

Included: - copywriting (nl/fr)

- a/b testing- maximum 3 partners and no competition

Benefits:- Extended reporting 1 week post launch

- Theme and brand fit perfectly- Exclusive visibility for your brand

- Easy to measure

Budget: € 1 000 (1 CTA button included)

Contest

Toptopical mailings

Tailor made

Page 15: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Brand # OPT-IN MEMBERS

Feeling 110 887

Femmes d'aujourd'hui 52 578

Flair FR 50 333

Flair VL 113 557

Gael 49 645

Libelle 116 089

vtwonen 107 795

Zappy Ouders 107 371

Zappy Parents 46 365

Shedeals NL 46 394

Shedeals FR 107 360

La Maison Victor FR 46 753

La Maison Victor NL 108 455

Maison de Charmes 46 593

Pure Maison 46 516

Stijlvol Wonen 107 780

Wonen Landelijke Stijl 108 106

Ariadne 107 572

Interest # OPT-IN MEMBERS

Beauty/Fashion 47 640

Creativity 12 974

Entertainment/Leisure 34 103

Events 18 963

Finance 2 917

Food 52 338

Home Deco 31 938

Kids&family 47 649

Sport 2 388

Technology 6 651

Travelling 33 869

Volume Addresses Brand + Socio demo* Interest

< 25 000 € 350 € 500

25 000 - 50 000 € 330 € 450

50 000 - 100 000 € 300 € 400

> 100 000 € 270 € 360

Campaign management + Lay-out** € 750

Realisation costs*** + € 750

RATES & COMMERCIAL POLICY

Ratecard 2017, Q4: Emailing - Dedicated mail 15

Advantages: � Your message is sent as a partnermail by our

Sanoma brands, giving you a 1 to 1 approach � Our brands are used to reinforce your brands � Direct click out to your website/webshop � A total of 1,4 mio opt-in members (unduplicated)

* Age, gender, location: # opt-in members on demand.** Ready to use images & copy must be delivered, we are integrating your content in our template.*** Client has no images or copy for us to use, we are creating the content.

Page 16: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

ALSO NEW THIS QUARTER:

Ratecard 2017, Q4: Packs 16

For more information get in touch with your Sanoma contact

Christmas content is coming, so seize the moment to put your campaign in our end of year context.

Fit & Healthy for the new year? Get some help with Flair!> Discover our Fit & Healthy Challenge

Geproefd op Libelle Lekker & Goûté sur Délices de Femmes d’Aujourd’hui> Let our surfers taste your products !

You send the samples, we do the rest.

From now on it is also possible to collaborate with influencers in line with your target group.

Discover our crosspack Batibouw! 24/11 : Black Friday! Tell your customers about the sale trough our display opportunitites

SOCIALACTIVATION

What’s in it? What for? Bruto Rate

� 5 instagram posts � Contest - photo contest with hashtag

� 4 instastories � New product

� 1 FB live or FB post � Tips from an expert

� Optional: contentpage � Event

Rate Flair: € 6 500 + € 1 000 T.C.Rate Libelle/Femmes: € 3 500 + € 1 000 T.C. Rate Feeling/Gael: € 3 500 + € 1 000 T.C.

Page 17: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

Welcome 5 %

Charity 50 %

Government 30 %

Non-Profit 30 %

Expandable 30%

Capping 25%

Targeting 15%

Targeting on specific zone 15%

Cobranding 15%

Streaming cost for video 1,5 € CPM

Sanoma Commercial questions

Kate Boogaerts Digital Sales Development Manager [email protected] +32 475 86 83 29

Florence Speck Digital Sales [email protected] +32 15 67 85 68

Sophie Vanderwinkel Inbound Sales Manager [email protected] +32 15 67 86 49

Stephanie De Meester Inbound Sales Executive [email protected] +32 15 67 86 70

Eva Janssens Inbound Sales Executive [email protected] +32 15 67 89 19

Evy Jansen Inbound Sales Executive [email protected] +32 15 67 83 72

Sanoma Technical questions and delivery material [email protected]

Annelore De Kempeneer Digital Product Manager [email protected] +32 15 67 84 08

Mélanie Ablay Junior Campaign Manager [email protected] +32 15 67 81 75

Aurélia Massuij Junior Campaign Manager [email protected] +32 15 67 83 34

Jochem Douqué AdOps & Yield Manager [email protected] +32 15 67 84 61

DISCOUNTS EXTRA CHARGES

GENERAL INFO

Ratecard 2017, Q4: Sales policy 17

Page 18: NEW! influencer collab & social activation! · NEW! influencer collab & social activation! 2 Billboard, Medium Rectangle, Half Page, Takeover, etc, all formats that can run site specific

For more detailed information on our brands, please visit http://advertising.sanoma.be

Technical SpecificationsDisplay advertising: please contact [email protected] Advertising Tech Specs: http://adops.sanomamedia.be/Display_TechSpecs.pdfNative advertising: please contact [email protected]

Delivery MaterialDisplay campaigns: [email protected] Native advertising or crossmedia campaigns: [email protected] Deadlines Delivery MaterialDisplay: min. 5 business days before start of the campaign Publi: min. 7 business days before start of the campaign Editorial: min. 20 business days before start of the campaign

Minimum booking volume (budget before AF): € 3 500

General Conditions 1. All rates are VAT excluded.

2. All current rates are valid until further notice.

3. All commercial proposals are valid for 30 days

4. Native advertising solutions always start on Monday.

Ratecard 2017, Q4: Sales policy 18