new improved glossaread | final ( slide share )
TRANSCRIPT
As long as there are human beings on this planet the Content real estate will always be the most confusing.
The Story of the Consumer | Leapfrogging into the future
Leapfrogging change in the consumer behaviour
data fragmentation will cease andconvergence will happen
world will moveinto a device agnostic
ecosystem
seamless consumptionof content.
the experience of ad blockers willgrow and content
need will be fulfilledas per needs
content creators
will see a shift
of power from publishers
and advertisers
to USERS
Notice this Change and don't be oblivious to it
Media Brands Authors.Bloggers.Writers
Publishers ( Education books) The world moved online
The Unforgiving Consumer leapfrog
Google Facebook Linkedin itunes Spotify Hulu
Netflix Blendle
NewYork Times
Publishing Companies Kindle Authors Writers
Bloggers.Blogs Financial Times
Wall Street Journal Natgeo
HBO
The World’s biggest
brands are fighting hard to organise
content
many more
Clear DividesFree Content
Media Brands
Revenue : Advertising
OfflineOnline
Paid Content*Subscriptions *Media Brands
*Kindle *Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $
Clear DividesFree Content
Media Brands
Revenue : Advertising
OfflineOnline
Paid Content*Subscriptions *Media Brands
*Kindle *Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $
this is where the
opportunity is
Paid Content*Subscriptions *Media Brands
*Kindle *Publishing Companies
* Education| eBooks | e chapters
User Pay
10 bn $
All the above Players aggregated will explode the potential to 100 bn $ in 5/7 yrsNewYork Times backing blendle.com is a huge step forward for this space
mkt potential : 100 bn $ in 5/7 yrs
ecosystem problem statement
every player is bringing the problem statement out in the open
Breaking Books into Chapters and making chapters available at a cost
cheaper than photocopying
Breaking Books into Chapters and making chapters available at a cost
cheaper than photocopying
ResearchBodies• AmericanPressIns.tute(UniversityofChicago)
• AssociatedPress• Nielsen
“There is a large number that is paying and even a larger number willing to pay.
Content Creators have to realise this potential”
NewYork Times backing blendle.com is a huge step forward for this space
Media Brands Authors.Writers.Bloggers
Education ( Books)| Chapterwise
Revenue Mode
User Pay Content Creator plugs into Glossaread
User Pay Glossaread plugs into Content Creator
Hosting Writers/ Authors/
Bloggers will get to host their work on
Glossaread for a fixed fee/ month
building revenue
..announcing our international presence
Net Banking Debit Card Credit Card
Closed Wallet —————-
Now Pay TM*
introducing e chapters
* Expensive Ref Text Books in colleges /universities * *Entire book never needed * Ref 3/4 chapters * Just Buy the chapters you need
self serve publisher console with automated
reporting mechanism
Home Page Presence to begin content inputs (admin) monitored
*“Selected” to present at RISE, basis merit of Product & Build” Glossaread Profiled by the Danish Broadcasting Corporation
RISE, HK-2016
associations
associations
September : 2016
Glossaread Sponsors : Model United Nations Prog @ BITS Pilani
October : 2016
status till now…(in brief)*Web—-Mobile Responsive—-Android—-IOS
*Multiple Content Source Pools—automated input ability
*Dynamic Publisher Console—(Self Serve )Content Input/ Targeting / Pricing
*Reference Text Books—e chapters ( buy per chapter as u need )
increasing content tie ups
automated publisher reporting dashboard
“The Publisher Console is the most evolved back end system that we have built and is worth going through in person”
India International
content tie ups already
In discussions: Haymarket : Media Brand
Bayside Journal: Authors/ Writers/ Bloggers
Pearson : Education Publisher
Penguin Random House: Education Publisher Vidyalankar Publications: Education Publisher
status for the next 12-18 months… ( in brief) Increase Presence in Primary Markets / Categories:
US/UK/ Northern EU/ AU/India
User Acquisition and Transaction Goals
Consumer Engagement Features/ Programs
Multi Brand Presence of Content Brands
Recommendation Engine : based on AI
Video
Publisher SDK*
Success Fee based hiring for BD relationships
Marketing / hacks/ College Contact Programs
Data Management/ Reporting/ Move into full self serve mode
News/ Text FT
Washington Post The Economist
WSJ NYT
Blendle
Video/ Text/ Sound Hulu
Netflix Amazon (Kindle/Prime)
Spotify itunes
“Glossaread” progressively will
become a part of the market in steps before becoming a part of the
entire play.
10 bn $
18-24 months
24-36 months
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
* Publisher Console & Testing * Web Interface for Publisher * IOS APP * UX/UI Initial Flow * Content Provider Sign Ups * Content uploading * Testing * Company Incorporation * English Language * Trade Mark Registration/ IP / Patent * PG Integration
* Recommendation Engine build * User Acquisition * Ramp up Content Providers * Transactions ( Indian Diaspora in International Markets) • Android launch • Kick Of other Market Launch • US incorporation
* Technology (Hiring) * BD Hiring ( Detailing in the excel) * User Acquisition in international mkts * Ramp up marketing thru installs * Engine intelligence and data building * Commence Audio/Video Platform Build
* Other Language launch * Continuous International Market Launch * Data Collaborations
FUND RAISING ASSESSMENT
CURRENT STATE
0-8 Months 8-15 Months 15-18 Months 18-24 Months
FUND RAISING
* 90-95% of the original Project Plan
* Technology Prowess attained
* US entity established as a major entity
* Global User target Base: WIP
* Over 10k-15k top global content creators
* Moved into a Device agnostic Eco System
* Major Player in the Payment Play
* Impacting Search Activities
* 20%-25% of Content Creator Revenue thru * Glossaread
* IOT integration
*we have advanced most of phase 2 work into Phase 1
Glossaread Team |
Founder | Chandrabhanu
Glossaread Team | Technology & Product | Shuhaid |Pune
Glossaread Team | Technology | Shirish/Darshana + 1| Nashik
Glossaread Team | Operations & Support | Prerna Kapur | Delhi
Glossaread Team | SEO & Support | Mandar & Krupesh ( Briefkase) |
Mumbai
Glossaread Team | Social/ Events / Mktg | Chandrabhanu
100% Support
100% Support
100% Support100% Support
Glossaread Team | Legal | Jupiter Law Partners : Commercial
Relationship | Delhi NCR
Glossaread Team | Finance | Jasuja Kapoor & Associates : Commercial Relationship | Pranav Kapoor Delhi
NCR
team structures and responsibilities
COMPANY: GLOSSAREAD TECHNOLOGIES PVT LTD
FOUNDER : CHANDRABHANU PATTAJOSHI
BRAND : “GLOSSAREAD”
www.glossaread.com
Web.Mobile Web.IOS.Android
ChandrabhanuPattajoshi|Founder|GlossareadTechnologiesPvtLtd.
Withover16yrsofcrossmediaexperienceacrossPrint/TV/Radio/Internet,Bhanuhas run large teamswith cross functional reporting acrossmultiple geographies. HehasworkedwithtopbrandslikeTimesOfIndia,STARTV,Yahoo!etc
Inthecourseofhiscareerhisroleshavespannedfromsalestostrategytosettingup,buildingandKinallyrunningbusinesses.
Apredominantlybusiness/P&Lmanagementperson,Bhanuheadedglobalbusinesses.Hespecialises insettingupglobal teams&workingacrossmarketsandculturesandhasastrongbusinessmanagementexperience.
Holdingveryseniorexecutivepositionsatmanagementlevels,Bhanuhasworkedwithbusinessesthathaveneededstrategicinputs.
Currently,a full timeentrepreneurand investor ine-commerceand technologystart-ups,BhanuispassionatelybuildinghisownKirstglobalventure,Glossaread.
shareholder profile
Gautam Rohatgi, Advisory Board Member St. Stephens, IIT- Kanpur, Ohio State University, Ohio, USA
B.Sc ( Chemistry Hons) : Top Ranker : Delhi University
(Awarded National Science Scholarship -Govt. of India) Prof. T.R Seshadri Award for Outstanding Student of Chemistry at Undergraduate Level
M.Sc ( Chemistry) : IIT- Kanpur (Distinction)
Doctoral Prog: Organic Stereo Chemistry, Ohio State University, Ohio, USA
1971-76: Professional Work Experience across Chemical Companies through India/ UK
1976 - 2005: Set up a Partnership for Financial Consultancy and Distribution of Financial Products for retail participation under the style of
“Chadha & Co”, which went on to become the 2nd largest retail aggregator of corporate debt products (Public Fixed Deposit Schemes and
Secured Redeemable Debentures) in the country under franchise with M/s DSP Financial Consultants Ltd, M/s J.M. Financial Consultants Ltd,
& several others.
—————————————————————————————————————
2003 to date : Director & Technical Advisor, Hind Chemicals Ltd, Kanpur,
A family Company manufacturing pharmaceutical products and intermediates, both
Allopathic and Ayurvedic, since 1936
2006-10: Appointed by the Prime Minister of India to the Governing Council of
TIFAC (The Technology Information, Forecasting & Assessment Council) of the Ministry of Science & Technology of the Govt of India
2011-13: Appointed as a Member, Board of Trustees of the National Book Trust, India under the Ministry of HRD
Arun Tadanki, Mentor & Advisor IIT Chennai, IIM -A
shareholder profile
Arun is an avid internet evangelist now and an active Investor in a few start up ventures and supports early stages largely. He mentors and advises on product structures and go to market strategies and also helps the start ups entrepreneurs get connected within the
community of investors and other like minded entrepreneurs.
Ex-Managing Director (Southeast Asia & India) at Yahoo! (2009-2013)
Most recently, Arun was the Managing Director, Yahoo!, for 7 countries in Asia including Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and India.
Previously, Arun was President (Asia-Pacific & Middle East), Monster Worldwide ( 2002-2009), reporting to global Chairman& CEO. Arun was a part of the global executive team consisting of functional heads and regional heads.
Geographic responsibility included North Asian markets like Korea (biggest market), Hong Kong, Emerging markets like Southeast Asia, India, Middle East.
Head of Sales & Marketing JobsAhead.com 2000 – 2002 (2 years)
JobsAhead, a start-up job site was launched in 2000 and was acquired by Monster.com in 2003. Arun made the take over happen
Head of Culinary Business Nestle
1992 – 2000 (8 years)