new ideas & trends the brief developing exhibition stand ... 2015...hologram’s –using height...
TRANSCRIPT
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Overview
New ideas & trends
The brief
Developing exhibition stand concepts
Maximizing your ROI
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New ideas - what are the trends?
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New ideas - what are the trends?
“A Good Design Involves Envisioning a Product And
User Experience From the Ground Up”
Tell the Story Technology an example
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New ideas - what are the trends?
• What's current?
– Lightweight materials ie. interlocking cardboard
– Digital ie. utilising tablets, large touch pads, social media, connectivity
– Virtual ie. Hologram’s
– Using height to help potential customers focus
– Styling ie. printed cushions
– Textured materials to help space & layout
– Lighting gives many colour options ie. LED strips
– Tensioned fabric
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New ideas - what are the trends?
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New ideas - what are the trends?
• Trends – are they for you?
• THINKING – stay away from the trends
• THINKING – be different, set your own trend
• THINKING – current trends might not suit your brand
• THINKING – find inspiration
• WARNING – give yourself time
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New ideas – representing your brand
• Do you really know your brand and what it represents?
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New ideas – build your brand
• If you are unsure then create some basic outlines ie. Is
your brand corporate, contemporary or casual?
• Your stand must emulate your brand. VITAL
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New ideas - sourcing ideas
• There are numerous places to find inspiration and ideas
such as Exhibitor Online
• Think like a Retailer
– Think H&M
– Think Zara
– Think Apple & Telstra
– Think Logitech
• See WHSmith (UK Stationer) – selling cooking courses, Ferrari drive days and other
items
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Stimulating the Senses – The Core
• A stand design should stimulate the five senses
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New ideas – ahead of the trend
• Don’t follow the latest trends, create them
• Sources of inspiration – architecture and interior design
• Have multiple designs and remain open minded
• A good initial concept is one that evolves. DON’T RUSH
“The measure of intelligence is the ability to change.”
-Albert Einstein
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The brief – essential elements
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The brief – essential elements
• Your brief needs to includes:
– Objectives
– Budget
– Space
– Style
– People
– Follow-up plan
• The greater the insight the better the outcome
• Suppliers aren’t clairvoyants but can see your future
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The brief – recognising it’s importance
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The brief - where it all begins
• List the objectives and how you will measure
• Workshop internally
• A poor brief will result in a poor design & poor engagement
• Use your brand as an ANCHOR for design
• Have internal cohesion with stakeholders before sending out a tender or
engaging a stand designer
• Have a tight brief but maintain flexibility
• See our example
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The brief – our AIME stand brief
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The brief - our first AIME stand design
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The brief - our final AIME stand design
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The brief – what help should you expect
from your supplier?
• Your supplier should help qualify your objectives
• Suggestions and show examples
• Offer advice & experience on elements your require
• Give you evidence of their credentials and RISK
• Expectation Vs Schedule
• Project path – timetable of work
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Developing concepts & building
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Developing concepts & building
• Project Path – work towards key dates
• Sketch first then work towards renders
• What are the must have’s? List
• Timings – the bigger the more time ie. 2 – 30 days
• International - understanding culture & meaning
• Logistics – one off or roadshow; single or modular
• Communication – one works best
• Designers - an exhibition company's perspective
• Moreton Hire AIME stand build
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Maximising ROI - tips
• Develop clear & measurable objectives
• Pre-sales to Sales
• Stand must have impact to attract your audience - spend money to make
money
• Stands do part of the work, the sales team the do the rest
• Let the stand “Hero”work for you including post event
• From stand dismantle quickly becomes distant memory
• Follow-up. No follow-up, no return!
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