New gTLDs & ccTLDsMarch 1, 2010APTLD @ APRICOT Kuala Lumpur

Update on New gTLD Process• Proposed EOI process• IPR Related:

– URS: Uniform Rapid Suspension– TM Clearing House

• IDN Related– 3 Character minimum string length– IDN Variants (TLD strings)

• Post-Delegation– PDDRP: Post Delegation Dispute Resolution Policy– RRDRP: Registry Restrictions DRP

Proposed EOI Model• Mandatory for 1st Round of New gTLDs• Deposit of US$55,000 (Refundable only if

New gTLD process does not launch within a specified time)

• Fully executed communications campaign prior to opening of EOI

• Participant and String submitted to be made public

URS & TM Clearing House• URS: Uniform Rapid Suspension

– Requirements similar to UDRP– Higher burden of proof on complainant– ~US$300 per proceeding– Registry Operator to Lock domain within 24 hrs– 20 Days for registrant to respond– Remedy: suspension of domain for remainder of term– Penalty for abusive complaints

• TM Clearing House– Central TM Clearing House (with multiple providers)

• Authentication & supporting Sunrise & TM Claims Services• Regional marks authentication service providers

– Separate and independent from ICANN

IDN gTLD Restrictions• 3 Character String Length

– New document proposes 2-Character IDN gTLD string to be acceptable

– 1-Character IDN gTLD to be further discussed as a policy consideration at ccNSO and GNSO respectively

• IDN Variant in TLD Strings– Recommending that IDN Variant TLD Strings not be

delegated– Variants may only be delegated when there is a

mechanism developed and tested, and the applicant has demonstrated that it can implement the mechanism in line with the accepted standards.

Post-Delegation DRPs• PDDRP: Post Delegation Dispute Resolution

Policy– Trademark oriented (not contractual compliance)– 2 types of eligible disputes:

• TLD string being identical or confusingly similar• Registry Operator substantially and systemically profiting from

infringing 2LD registrations

• RRDRP: Registry Restrictions Dispute Resolution Policy– Community gTLDs

• Registry Operator violated terms of the community-based restrictions in its agreement

• There is a measureable harm to the Complainant and the community named

Impact of New gTLD launch on ccTLDs

Competitive Impact• Studies consistently show no adverse

impact (or cannibalization) of ccTLD registrations from the introduction of new TLDs

.Asia Experience

When do people use .Asia…1. Relevance of project to Asia: e.g. regional events, regional

headquarters, regional travel, regional news, etc.

2. New and/or project based initiatives: e.g. ad campaigns, concerts, conferences, etc.

3. Asian SMEs expanding from local to regional market

4. Non-Asian SMEs targeting Asian Markets (local / in Asia)

5. Enlarging online presence and improving SEO

6. Domain investment

7. Affiliation to / sense of belonging for Asia e.g. personal blogs (expats), fan sites, etc.

Choosing not to use .com…

chris316.asia artquve.asia studio-be.asia

rotarychildmortality.asia

asian-curd.asia cha-shu-mau.asia

BiggestLoserClub.Asia

.Asia for Regional Conferences & Events…

nevertap.asia soi.asia gnome.asia

childlearn.asia digitalmedia.asia adrc.asia

.Asia domain improves SEO/ranking

• Searching:Media Asia

• media.asia ranks #1

Growing SME Offline Ads utilizing .Asia

Every .Asia Domain Contributes to Internet Development in the

Region

ccNSO-GNSO Joint IDN Group

JIG: ccNSO-GNSO Joint IDN Group• Issues of common interest identified

– Single Character IDN TLDs– IDN TLD Variants– IDN TLD Acceptance

• ISP / Internet Applications / Databases / etc.• Experience from launch of new gTLDs

• To begin work starting at ICANN Nairobi

.Asia IDN Launch & Policies Development

Launching IDN.Asia• Sunrise Policies Posted Dec 2009

– Multi-phased launch process

• Estimated Timeline:– Q12010: Finalization of Sunrise/Launch Policies– Q2/Q32010: Finalization of Language Policies– Q32010: Pioneer Phase– Q42010 : Sunrise– Q12011: Landrush– Q22011: Go Live

Highlights of Proposed Policies• Similar to launch of ASCII .Asia

– Simplified Sunrise process– Auction process for Sunrise & Landrush

• Consideration for existing .Asia domain holders– Existing Romanized .Asia domains can participate in

Sunrise process for Priority registration

• Commitment to Grandfather registrations for future IDN TLDs– 中文 .Asia 中文 . 亞洲

Languages to be included in Launch• CJK: Chinese, Japanese, Korean• Arabic: including Arabic/Persian/Urdu, etc.• Indic Languages

• Language Policy Considerations– ccTLD Language Policies may be different than gTLD– E.g. Arabic script languages, Chinese & Japanese

• Variant Management Considerations– Reserved / Blocked / Automatically Delegated

• http://www.idn.asia

love.from.asia

Edmon Chung <edmon@registry.asia>