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The most useful media brand serving data center and emergency backup power professionals!
New for 2013:• Exclusive Editorial Sneak Peek eBlast
• Data Center Cooling Multi-sponsor Webinar
• Mobile Tags
Launching Mission Critical in 2007, we knew we had a big idea.
A quality publication providing data center and emergency
backup power professionals with the solutions they need to
excel. Now we’re entering our 6th year, and Mission Critical
continues to evolve. Today you’ll reach customers in print,
online, through eNewsletters, eBlasts, social media sponsorships,
webinars, and custom media tools.
This 2013 Media Planning Guide is our best yet. We’ve developed
a must-read editorial lineup with your customers in mind.
You’ll infl uence Fortune 500 readers in key vertical markets like
banking & fi nancial services, emergency response, gaming &
hospitality, health care, mass transportation, municipal services,
retail, telecom, and information technology. You reach key
titles, including:
■ Data center owners, managers, designers, engineers, and
operators
■ Emergency and backup power professionals
■ Enterprise systems managers
■ Power and cooling systems professionals
■ Disaster recovery professionals
■ Facility managers, directors and more.
Sales leads. Brand awareness. Clicks.
Impressions. No matter your media preference
or budget, Mission Critical delivers.
Contact your sales rep anytime to learn more.
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Your ultimate network of data center professionals.
92% of Mission Critical readers approve/authorize, select/specify, or hold other purchase involvement for their companies!Source: Mission Critical Reader Preference/Profile Study, November 2011.
CRITICAL Facts:
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Data center professionals trust Mission Critical for
news, new products, and professional know-how.
Grab their attention with online display ads and
sponsorships including the Mission Critical Blog,
Product of the Week, White Papers, and more.
All-new rich media for 2013:
■ Home page Slider Ads
■ Sub-page Pushdown Ads
■ Sub-page Billboard Ads
■ Sub-page Filmstrip Ads
Contact us to see our full ad inventory and size
specifications. Want live samples? Visit
http://portfolio.bnpmedia.com to see rich media
in action!
Exclusive Editorial Sneak Peek eBlast
Social mediasponsorships
Video ads
NEW! Mobile Tags
Leverage our fans and followers to promote
your marketing message...
■ Twitter Widget: Feed your tweets to
our publication homepage
■ Sponsored Tweets:
We’ll tweet your message to our
followers
■ Facebook Welcome Page:
When fans visit our Facebook page,
yours is the first message they’ll see
■ Facebook Notes:
Your note (including link and image)
reaches all Mission Critical fans
Engage subscribers
by sponsoring a
Sneak Peek eBlast
covering an upcoming
feature article.
As sole-sponsor,
your banner and
skyscraper are the
exclusive ads in the
Sneak Peek email
notification. You
receive lead details from
subscribers who click on your
banner or skyscraper ad.
■ Sole-sponsored for greater visibility
■ Lead generation priority
■ Engage readers in advance of a strong
feature story
Contact us for more information!
Weekly and monthly video rotations are
available — and we’ll include your video
in any of our monthly eNewsletters.
Contact your regional sales manager to
get more details.
Turn your print ads into
digital experiences! Let
us tag and link your
ad to a website, video,
webinar, podcast, or
other online content.
We’ll create and place the mobile tag,
and we can even include your mobile
tag in other magazine sections. Ask
your salesperson for details.
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Editorial Calendar Mission Critical partners with 7X24Exchange, DatacenterDynamics, Uptime Institute, and other major organizations and attends many of their regional events.
Issue Ad Closing Features FREE Bonus Show DistributionJAN.-FEB.
Publication Date: February 14
January 17 DCIM
The Cloud
• The Green Grid Technical Forum, March 5-6, Santa Clara, CA
• DatacenterDynamics, TBA New York, NY
MARCH-APRIL
Publication Date: April 11
March 14 Achieving Low PUEs
Monitoring Solutions
• AFCOM/Data Center World Spring, April 28-May 2, Las Vegas, NV
• Battcon, May 6-8, Orlando, FL• 7x24Exchange Spring, June 5, Boca Raton, FL• Uptime Institute Symposium, TBA• Blade Systems Insight Summit, TBA• DatacenterDynamics, TBA Seattle, WA
MAY-JUNE
Publication Date: June 13
May 16 Site Selection
Backup Power Solutions
• Telecom Conference, June 27, New York, NY• ASHE Annual Conference & Expo, July 21-24, Atlanta, GA• Data Center Investment Conference & Expo,
July 24-25, Washington, D.C.• DatacenterDynamics, TBA• HostingCon 2013, TBA• Next Generation Data Center, TBA• DatacenterDynamics, TBA San Franciso, CA
JULY-AUGUST
Publication Date: August 15
July 18 Modular Solutions and Containers
A Look at Security and Fire Safety
• BICSI Fall Conference, Sept. 15-19, Las Vegas, NV• DatacenterDynamics, TBA Chicago, IL
SEPT.-OCT.
Publication Date: October 17
September 19 Greenfi eld Construction
Data Center Software
• 7x24Exchange Fall, Nov. 17-20, San Antonio, TX• AFCOM/Data Center World Fall, TBA• DatacenterDynamics, TBA Dallas, TX
NOV.-DEC.
Publication Date: December 12
November 14 2014 Buyers Guide Issue
TCO Considerations
High-Density Application
• 2014 AHR Expo, Jan. 21-23, New York, NY• 2014 BISCI Winter Conference, Feb. 2-6, Orlando, FL• 2014 TELEDATA Technology Convergence Conference, TBA• POWER-GEN International, TBA• ATi Technology Expo, TBA
Editorial & Technical Advisory BoardKevin Heslin, editorHeslin is an award-winning editor with more than
20 years experience in technical and BtoB media.
Cyrus Izzo, Syska Hennessy Group
Dean Nelson, EBay
Robert F. Sullivan
Carolyn Fritz, managing editorFritz is a graduate of Bowling Green University and is
also managing editor of Engineered Systems.
Bill Mazzetti, PE,Rosendin Electric
Glen Neville,Deutsche Bank
Stephen Worn, DatacenterDynamics, OT Partners
Robert Aldrich,Cisco
Kevin Dickens, Jacobs
Jack McGowan, Energy Control
Thomas E. Reed, PE,KlingStubbins
Henry Wong, Intel Corp
Christian Belady, Microsoft
Peter Funk Jr., Funk and Zeifer
John Musilli, Intel Corp
Leonard Ruff, Callison Architecture
Dennis Cronin, SteelOrca
Scott Good, DPR Construction
Bruce Myatt, PE,Critical Facilities Round Table,M&W Group
David Schirmacher, Digital Realty Trust
Peter Curtis, Power Management Concepts
Peter Gross, Bloom Energy
Russ B. Mykytyn, Skae Power Solutions
Jim Smith, Digital Realty Trust
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2013 Rates & SpecsBlack & White Ad Rates (Gross rates listed)
1x 3x 6x
Full Page: $5,970 $5,465 $4,920
1/2-island $3,830 $3,500 $3,175
1/2-page $3,445 $3,120 $2,790
1/3-page $3,005 $2,680 $2,350
1/4-page $2,515 $2,185 $1,860
Color Rates (gross)2-color: Add $850 Spread: Add $1,300
4-color: Add $1,540 Spread: Add $2,360
Premium Positions2nd Cover add 10% to b/w rate
3rd Cover add 10% to b/w rate
Back Cover add 15% to b/w rate
Contact your regional sales rep to learn about frequency discounts
and integrated media packages!
Advertising Display Sizes
Ship Ad Materials toKelly Southard, Production Manager
Mission Critical
2401 W. Big Beaver Rd., Suite 700 | Troy, MI 48084
Ph: (248) 244-6409 | Fx: (248) 786-1348
Mechanical & Digital Ad Requirements Publication Trim Size: 8" x 10¾"
Type or Page Size: 7" x 10"
Binding: Saddle Stitch or Perfect Bound
Printing: Heat-set, web-fed off set
Screen: 150 lines printed. Magazine is Computer-to-Plate
Composition: Mechanical charges based on Publisher’s prevailing rate
will be billed for all production work at gross
Platforms: Macintosh preferred. (IBM-compatible accepted, fonts will
be replaced by Mac versions).
File Formats: Quark, Photoshop, Indesign and Illustrator fi les accepted.
PDF’s are accepted.
Photos: 300 dpi saved as TIFF or EPS. Color images must be CMYK.
Do not compress graphics using JPEG or LZW.
Colors: All colors should be CMYK, unless a spot color purchased.
Electronic Submission: CD-ROM disks accepted. Email and FTP
options should be discussed with the magazine’s production manager.
All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and
screen fonts, Postscript Type 1 fonts recommended) must be included.
A screened contract quality proof created from the fi nal electronic fi le
must be submitted with each color ad. Kodak Approval proofs preferred.
Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed
unless an acceptable proof is provided. Please supply B&W laser printout
for B&W ads.
Ad Size: Crop marks for full-page ads should be at trim size 8" x 10¾".
Bleed ads should extend beyond trim crop marks by ¼" on each side.
Vital matter must be kept at least ¼" away from trim edges. Fractional
ads should match sizes published in media kit.
Full-page
½ i
1⁄3 s
1⁄3 v
½ h
½ v
¼ v
Full-page7" x 10"
Full-page Bleed8½" x 11¼"
½-page island4½" x 73⁄8"
1⁄3-page vertical2¼" x 10"
1⁄3-page square4½" x 47⁄8"
½-page horizontal7" x 47⁄8"
½-page vertical33⁄8" x 10"
¼-page33⁄8" x 47⁄8"
Classifi ed AdvertisingHire qualified help, sell used equipment, promote services and more with
Classifieds. When you need to get your announcement out to Mission Critical’s
subscribers and have a limited budget — Classifieds work!
Classified Rates: (Per Column Inch/Per Insertion)
1x: $165 2x: $150 4x: $135 6x: $125 2nd Color: +$155 Box #: + $40
Frequency calculated on the total number of insertions run within a 12-month period.
Contact: Peter Moran • (914) 882-7033 • Fax: (248) 502-1052
The following terms and conditions shall be assumed
incorporated in every insertion order or space contract
received by Mission Critical unless modified by written
agreement and signed by the Publisher, and shall super-
cede any ambiguous or inconsistent statement in said
order or contract.
Agency Commission: 15% of gross billing allowed to rec-
ognized agencies on space, color and position. Bills are
dated same day as publication. Com mission not allowed
on other charges, such as insert handling, special binding
or trimming of inserts, reprints, other mechanical charges
and non-display classified advertising.
Payment Terms: Invoices are payable in US Funds only,
Net 30 days. 1½% per month service charge thereafter
(½% in Texas). Advertisements originating outside of the
U.S. must be prepaid. Exten sion of credit is subject to the
approval of the Credit Department. First-time advertisers
will be required to provide credit information or prepay-
ment at the start of their advertising program.
Publisher reserves the right to hold advertiser and/or
agency jointly responsible and severally liable for money
due and payable to the Publisher. Should it become
necessary to refer any outstanding balance to an outside
agency or attorney for collection, customer understands
and agrees to pay all collection costs, including finance
charges, court costs and attorney fees.
Copy and Contract: Advertiser and agency assume liabil-
ity for all content (including text, representation, and
illustrations) of advertisements printed, and also assume
responsibility for any claims arising therefrom made
against the Pub lisher. Acceptance of advertising copy
and art is subject to Publisher’s approval.
Short Rates and Rebates: Advertisers will be short rated
if, within 12 months from the date of first insertion,
they do not use the amount of space upon which their
billings have been based. Advertisers will be rebated if,
within 12 months from the date of the first insertion,
they have used sufficient additional space to warrant a
lower rate than that at which they have been billed.
Terms And Conditions
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http://webinars.missioncriticalmagazine.com
■ Webinar registration leads with 12 months of real-time reporting —
with demographics including name, company, title, phone, email and more
■ Your logo and link on registration and audience console pages
■ Editorial summary in print, online and eNewsletters
■ Print ad promoting your event
■ Multiple promotional email blasts to readers
■ Online promotional ads
■ eNewsletter promotional ads
■ Digital edition promotional ads
■ Logo included in emailed event reminders
■ Your sponsorship included in archived
Webinars online for 12 months
Your Integrated Webinar Marketing Package includes:
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Educational WebinarsGenerate Leads...Sponsor a live or pre-recorded video webinar, proven to enhance attendee engagement.
Make your webinar more personal and impactful by showing a live video speaker or
product demo. Video webinars off er the same features and benefi ts as our traditional
webinar packages — including dynamic audience interaction, one-on-one pre-qualifi ed
sales, brand reinforcement, market growth, measurable ROI, and more! 60% of
registrants attend video webinars,1 a 12% increase from BNP’s current
attendee average.2 For webinar tips and more information, contact your
sales rep or visit http://portfolio.bnpmedia.com/webinars.
Sponsor a live or pre-recorded v
Make your webinar more perso
product demo. Video webinars
webinar packages — including
sales, brand reinforcement, m
registrants attend vide
attendee averag
sales rep o
NEW! Data Center Cooling in 2013:Mission Critical and Engineered Systems magazines will present a joint multi-sponsor
Data Center Cooling webinar in the fi rst quarter of 2013. It’s all about generating
leads and webcasting your solutions to subscribers of both powerful brands. Contact
your sales rep to lock-in your sponsorship!
We promote your Webinar to
thousands of prospects.
In print, eNewsletters, and
online. Source: Publisher’s own data.
CRITICAL Facts:
1 ON24 2010 Webcasting Report, Webcast Benchmarks and Best Practices for Lead Generation, Averages.
2 2011 BNP Media corporate webinar averages.
2014 Buyers Guide Advertising...The Mission Critical Buyers Guide is the fastest, easiest way professionals
fi nd equipment and services for data center and emergency backup
power applications. Your listing appears in print, digital edition and also
online for 12 months… So include as much detail as possible for better
search results and more sales leads!
Written by editor Kevin Heslin, popular Mission Critical eNewsletters distribute twice
monthly to more than 18,600 data center/emergency backup power professionals.1
Video, Banner Ads, Button Ads and Skyscraper Ads can give your products extra
promotion in this trusted and completely opt-in format.
Nearly every eNewsletter edition sells out! So contact your regional sales
manager early for pricing and availability.
Brand-building eNewsletter Advertising!
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http://buyersguide.missioncriticalmagazine.com
T
fi
p
o
s
Contact your regional sales manager to see more listing packages and advertising options.
Get noticed with a 2014 PremiumPlus Listing Package:■ Includes LinkedIn, Facebook, and Twitter URL links
■ Inclusion in the Request for Leads proposal program
■ Choice of online video, rectangle ad, or 3 product-specifi c
leaderboard ads
■ Color logo in print, digital edition and online
■ Boldface in print and digital edition
■ Live Web and email links
■ Three online .PDF spec sheets and online product photos
■ Top placement online with star designation
Video AdsCall for specs
Banner Ads*468 x 60 pixels
Tile Ads*125 x 125 pixels
Skyscraper Ads*120 x 600 pixels
*Specs: Under 40k fi le, .gif or .jpg at 72 dpi. 256 colors or less. Can be animated.1 Publisher’s own data.
Mission Critical
eNewsletters
generate an average
15.66% open rate
with 954 average
monthly reader clicks.1
CRITICAL Facts:
Contact UsPeter MoranGroup Publisher &
Classifi ed Ad Sales
Ph: (914) 882-7033
Fx: (248) 502-1052
Russell Barone, Jr.West Coast & Midwest
Advertising Mgr.
Ph: (219) 464-4464
Fx: (248) 502-1085
Vic BurrissEast Coast
Advertising Mgr.
Ph: (610) 436-4220 x8523
Fx: (248) 502-2078
Kevin HeslinEditor
Ph: (518) 731-7311
Carolyn FritzManaging Editor
Ph: (419) 754-7467
Kelly SouthardProduction Manager
Ph: (248) 244-6409
Fx: (248) 786-1348
www.missioncriticalmagazine.com
BNP Media Helps People Succeed in Business with Superior Information
Orangetap —Content Development – Custom Publishing – Market-Specifi c DeliveryOrangetap helps you develop and execute content
marketing campaigns that meet your specifi c needs. Our
goal is to make the content marketing process as easy
as possible for you — we’ll take on the tough stuff while you focus solely on your
brand’s most important assets: your customers. Learn more about custom publishing
and content marketing at www.bnporangetap.com. Or contact us for a free
marketing consultation at [email protected].
Reprints & ePrintsPrint and electronic reprints are available in quantities of 500 or more. Print
reprints ship in 3-4 weeks. Digital reprints email even faster.
Contact Jill for your custom, no-obligation quote:
Jill DeVries: Ph (248) 244-1726 or [email protected].
Clear Seas Research — Making the Complex ClearClear Seas Research is an industry-focused
market research company dedicated to
providing clear insights to complex
business questions.
Clear Seas Research will work closely
with you to determine if your marketing
message breaks through the noise,
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desired outcome.
To learn more about how Clear Seas Research can help you maximize your
marketing ROI please contact Beth Surowiec at (248) 786-1619 or
www.clearseasresearch.com
Marketing Services:
Corporate Offi ce 2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
www.bnpmedia.com
CRITICALMission
Which one website is most useful to you in your data center industry work?1
4% DataCenterJournal.com
1% DataCenterDynamics.com
7% Other
12% AfcomServices.com
16% DataCenterKnowledge.com
59% magazine.comCRITICALMission
1 Mission Critical Reader Preference/Profi le Study, November 2011.
Note: Total may not equal 100% due to rounding.
Among those who have read Mission Critical in the past 6 months.
The industry’s most useful media.Which one magazine is most useful to you in your data center industry work?1
Which of the following actions have you taken as a result of seeing an advertisement in Mission Critical magazine?1
3% Focus
9% Other
5% Data Center Management
10% Data Center Journal
73% CRITICALMission
0% 25% 50% 75% 100%
Saved for future reference 57%
Passed along to someone else (colleague, friend, etc.) 55%
Visited advertisers’s website 52%
Sought out more information via an Internet search 51%
Discussed with someone else (colleague, friend, etc.) 46%
Requested additional information directly from company/sales representative/distributor 40%
Investigated competitive offerings 32%
Purchased products or services advertised 14%
Recommended the purchase of products or services advertised 11%
Did not take any action 16%