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Research on:How Popular is Nasi Katok
among the UniBridge Students
AMAL ZAIMAHADI KHAIRUN NORINSAN
SITI NURJANNAHMOHAMMAD HAFIZ
NORAFIQAH
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Introduction
Objective: To know “How popular is Nasi Katok among
the UniBridge Students.”Brief history:- Most countries have signature food- Including Brunei – Nasi Katok is the famous
Bruneian dish nowadays- Nasi Katok consists of hot rice, sambal and a
piece of chicken
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• What makes the dish so special is not the dish itself but the story behind it
• Customers who love to search for midnight meal will literally knock the doors of a food outlet and get the owner out of the bed
• This is where it starts as ‘katok’ means knock and ‘nasi’ means rice
• So, there you have it, “KNOCK FOR THE RICE!”
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• Now, branches of Nasi Katok Stalls were set up, found everywhere in Brunei
• Examples of Nasi Katok – Nasi Katok Mama, Nasi Katok Kaka, Nasi Katok Jerudong, Nasi Katok Jangsak etc
• In short, Nasi Katok is the most easily available meal in Brunei
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How many males choose to eat Nasi Katok?
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How many females choose to eat Nasi Katok?
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Choice of Sambal
0
10
20
30
40
50
60
70
Sambal Biasa Sambal Pedas Sambal Campur
Percentage.of
people
Type of Sambal
Male
Female
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Special Requests
0 20 40 60 80
More sambal
Type of chicken
No special requests
Percentage of people
Type
of
requests
Female
Male
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Graph showing the reasons why people buy Nasi Katok
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Graph showing the reasons why people buy Nasi Katok
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Recommendation
• Diversification of Nasi Katok to set their stall apart from others.- A bigger proportion of chicken- Varieties of sambal recipes. (e.g. spicy and non-spicy.)- Different recipes of chicken, not solely depending on fried chicken.- More types of sambal. (e.g. Sambal tahai, anchovies and chili paste)
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Conclusion
• In conclusion, we found out that the majority of the UniBridge students do like eating Nasi Katok.
• Through the survey, we can conclude that people love to eat Nasi Katok due to 4 important factors:
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• 1. Cheap price2. Accessibility (strategic location, near to homes) 3. No time for cooking4. Craving• Nasi Katok is a business that is easy
to get into and therefore competitions are also high. However, it is also a short way to get profitable income
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How popular is Nasi Katok among Unibridge students
Gender :Male – 16Female – 39
Eat Nasi Katok?Male : Yes – 15 No – 1
Female : Yes – 37 No – 2
Favourite Nasi Katok?
Male : Nasi Katok Mama – 7
Nasi Katok Kaka – 2
Nasi Katok Klasik – 1
Nasi Katok Jerudong – 3
Rimba,Side road – 1
Nasi Katok Bonda – 1
Female : Nasi Katok Mama – 23
Nasi Katok Kaka – 8
Nasi Katok Expo perumahan Lambak Kanan – 1
Mamih – 2
Amsara – 2
Ke Boy – 1
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When do you usually buy Nasi Katok?
Male : Morning – 0
Afternoon – 6
Evening – 6
Midnight – 3
Female : Morning – 0
Afternoon – 17
Evening – 15
Midnight – 5
How much Nasi Katok do you usually buy for yourself at one time?
Male : One – 8
Two – 6
Three – 1
Female : One – 32
Two – 5
Three – 0
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Why do you buy Nasi Katok?
Male :
Accessible – 2
Cheap – 10
No time for cooking – 3
Female : Accessible – 4
Cheap – 17
No time for cooking – 14
Craving – 2
Do you buy nasi katok with :
Male : Sambal biasa – 4
Sambal pedas – 2
Sambal campur – 9
No sambal – 0
Female : Sambal biasa – 15
Sambal pedas – 14
Sambal campur – 8
No sambal – 0
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Do you make special requests upon purchasing the Nasi Katok?
Male : More sambal – 8
Type of chicken – 7
Female : More sambal – 11
Type of chicken – 25
No – 1
Is there room for improvements for the product of Nasi Katok?
( Quality of Sambal )
More sambal,secukup rasa,spicier,less oil,more pusu,more sweet,less fluid.
( Type of Nasi )
More variety of rice e.g fried rice,secukup masak,no nasi karas,nasi merah,nasi local,nasi lemak,nasi ayam,nasi laila,nasi kampong,beras pulut.
( Chicken )
Bigger,more ayam in the nasi katok,ayam masak merah,isi,halal?,BBQ chix,more bulky,ayam KFC,crispy chicken,spicier chicken,crunchier.