OPERATIONSSEMINAR

NEWEVENT!

SEPTEMBER 12 | TAMPA, FL

Franchise success is driven by a strong model, unit-level economics and successful units. Sucessful units are built on sound operations and training.

Attend this all-new IFA event that is focused on the part of franchise success that is often overlooked: operational excellence for sustained growth. You’ll learn from seasoned experts about improving

OPERATIONSSEMINAR

2018

You can earn 300 Education Credits by attending the IFA Operations Seminar.

300 CFE

CREDITS

unit-level economics, defining and maintaining brand standards system-wide, training tools for today’s learner, field support and efficiencies and improved franchise relations.

Hear from leading franchise executives offering their inside secrets to success based on real world scenarios. Sessions will include panel discussions, networking, roundtables and team exercises with tangible solutions that you can take back to your system. VPs of Operations, Operations Managers, Trainers and Field Staff are encouraged to attend.

Check for updates at franchise.org/operations-seminar.

HILTON TAMPA DOWNTOWN TAMPA, FL

SEPTEMBER 12, 2018

FRANCHISE DEVELOPMENTSEMINARS

STAY IN TAMPA FOR IFA’S FRANCHISE DEVELOPMENT SEMINAR ON SEPTEMBER 13. Join franchise development experts for a discussion on the latest trends and advancements in their fields. Find out more and register at franchise.org/franchise-development-seminar-series.

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THANK YOU TO OUR PLANNING TASK FORCE: Don Fox CEO Firehouse Subs

Mary Ann O’Connell, CFE President Franwise®

Pat Perkinson Executive Vice President & COO Wild Birds Unlimited, Inc.

Cordell Riley, CFE President Tortal Training

Michael Seid, CFE Managing Director MSA Worldwide

Thomas Wood President & CEO Floor Coverings International

Thank you to our sponsors:

Interested in sponsoring? Contact Lynette James at ljames@franchise.org.

PREMIER SPONSOR

www.franchise.org/operations-seminar 3

TUESDAY, SEPTEMBER 11

5:30 pm – 6:30 pm Join fellow Operations Seminar attendees at an informal networking happy hour! The location will be announced closer to the seminar.

WEDNESDAY, SEPTEMBER 12

7:30 am Registration Desk Open with Continental Breakfast

8:15 am – 9:30 am

Welcome & General Session

Culture: The Foundation for Success Every brand and company has a culture. You know great culture when you see it. But if you can’t articulate it, you can’t coach others to become part of your culture. Hear from leaders of franchise brands about their keys for success in developing a winning culture and how they best ensure their teams embrace the values, mission and behaviors that serve as the foundation for success.

Speakers: Don Fox, CEO, Firehouse Subs; Carin Stutz, EVP & COO, Red Robin Gourmet Burgers

9:45 am –10:45 am

General Session Balancing System Standards While Protecting the BrandManaging any franchise system is always difficult. This is especially true when how we support our franchisees can create unintended risks of joint employment and vicarious liability. In this session we will be exploring:

• Understanding brand standards and why they are essential.

• The difference between brand standards and controls.

• The role and purpose of the franchise agreement and the operations manual.

• Making the decision about including human resource materials in your operations manuals.

• Providing initial training and opening support – a best practices review.

• The role, purpose, limitations and risk of Field Consultants.

• Conducting a vicarious liability and joint employment audit of your system.

Speakers: Michael Joblove, Attorney, Genovese Joblove & Battista, P.A.; Lee Plave, CFE, Partner, Place Koch PLC; Michael Seid, CFE, Managing Director, MSA Worldwide

10:45 am – 11:05 am Networking Break

11:05 am – 12:05 pm

General Session

Unit-Level Economics and KPIs (why they are important, key components, etc.)Everyone knows that “what gets measured, gets managed”, but the key to success is understanding what SHOULD get measured and managed, and then how to do it. This session will dive into the differences between determining what data should be used for leadership purposes in the everyday operations of the business and steps to operationalize it – leading to a better performing business and more prosperous franchisees.

Speakers: Joseph Lewis, COO & General Counsel, Painting with a Twist, LLC; Chad Schloerke, VP, Operations, Floor Coverings International

12:15 pm – 1:45 pm Buffet Luncheon w/ Networking Exercise 2:00 pm – 3:00 pm

Concurrent Breakout Sessions

1. Unit-Level Economics Deep Dive – Best Practices/Tactics/Implementation

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate-level and the unit-level. In this session, we will discuss planning and executing the next phase(s) such as operational culture, unit-level engagement, use of technology, intellectual capital and a path to Unit Level Economics DNA. A deep-dive presentation focused on tactics will be followed by interactive course work to engage the group and reinforce best practices.

Speaker: Sam Ballas, CFE, President & CEO, East Coast Wings + Grill

Schedule

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2. Training During the Stages of Your Franchisee’s Life Cycle

Like sands through the hourglass, so are the stages of your franchisee’s life cycle.

Just as times change and people change, your franchisees change, too. Throughout this change, providing effective training will remain one of the key roles for a franchisor. To make training effective you must be able to deliver it in a manner that will resonate with your specific franchisee, and meet their needs relative to where they are in their life cycle.

In this session we will:• Review the training foundation that must be in

place.• Discuss the typical franchisee life cycle.• Discuss the training needs at various stages of the

franchisee life cycle.

3:00 pm – 3:20 pm Networking Break

3:20 pm – 4:20 pm

Concurrent Breakout Sessions

1. How Field Staff Can Become Trusted Advisers to Their Franchisees

Regardless of the industry, age or size of your franchise system, trust between field staff and franchisees is at the core of a healthy and mutually beneficial relationship. This session will explore the steps to build trust, methodologies for training staff and the importance of ongoing measurement and recalibration of that trust over time.

Hear from a panel of experts with hands on knowledge including an executive, field staff professional and franchisee who will share insights from each perspective, and take questions from the audience.

Moderator: Pat Perkinson, EVP & COO, Wild Birds UnlimitedSpeakers: Christa Anderson, CFE, Field Consultant/Coach, Wild Birds Unlimited; Amy Moore, CFE, Director, Retail Operations, Wild Birds Unlimited; Paul Pickett, CFE, CDO, Wild Birds Unlim ited

2. War of Words – Communication Competition for Field Support and Training Professionals Balancing the Legal and Cultural Relationship

A lot is written about culture in franchising, but it takes shape in how we engage franchisees in conversation,

REGISTRATION: Online registration for the Operations Seminar is limited to franchisors and franchisees. To register online please visit www.franchise.org/operations-seminar.

Due to current meeting space allowances for this event, suppliers are able to register one person from their company, with a maximum of 30 total supplier registrants. Supplier registrations will be accepted on a first come, first served basis. If you are a supplier member interested in attending this event, please complete the registration form at the end of this brochure and submit to Jesse Baker at events@franchise.org. Jesse will confirm receipt within 48 hours.

HOTEL INFORMATION:Hilton Tampa Downtown (211 North Tampa Street, Tampa, FL 33602). Room Rate: $149 per night.

Reservations: Click here or call 813-204-3000 (referencing the International Franchise Association)

Cut-Off Date to Reserve a Room: August 23, 2018 (or when the IFA room block is filled, whichever is first). Once the room block is sold out, reservations will be accepted on a space availability basis at the group rate.

training and support. We will explore tactics to balance culture growth and support with joint employment, vicarious liability and independent contractor status in a fun and effective format.

Speakers: Joseph Lewis, COO & General Counsel, Painting with a Twist, LLC; Mary Ann O’Connell, CFE, President, FranWise®

4:30 pm – 5:00 pm Wrap-Up

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Please complete one form per person and submit to Jesse Baker at events@franchise.org or mail it to the IFA Conferences Department. Pre-registration closes on September 5, 2018. A processing fee of $50 will be assessed for registrations received after this date.

Suppliers register using this form (online registration is not available). Please email a completed form to Jesse Baker at events@franchise.org, who will confirm your participation within 48 hours of receipt of the completed form. Due to current meeting space allowances for this event, suppliers are able to register one person from their company, with a maximum of 30 total supplier registrants. Supplier registrations will be accepted on a first come, first served basis.

Full Name___________________________________________________________________________________________________

Job Title________________________________________________Nickname for Badge__________________________________

Company___________________________________________________________________________________________________

Address ___________________________________________________________________________________________________

City, State, Zip ________________________________________________Country_______________________________________

Telephone _______________________________________________Mobile ____________________________________________

Email________________________________________________________________________________________________________

REGISTRATION FORM

Payment Method: Check enclosed payable to “IFA” (Federal Tax ID #36-6108621) Credit Card

Account #________________________________________________Expiration__________________________________________

Card member name___________________________________Signature______________________________________________

CANCELLATION POLICY: Full refunds (minus a $50 administration fee) will be granted for registrations cancelled at least 14 days in advance of the conference. A 50% refund (minus a $50 administration fee) will be provided for registrations cancelled 7-14 days in advance. No refunds will be permitted for cancellations less than 7 days in advance or for “no shows.” All requests for refunds must be made in writing. Substitutions are permitted at any time but there is a $50 substitution fee.

IONS

REGISTRATION FEESPlease mark the appropriate box to indicate your participation and fees (registration fees are per person)

IFA Franchisor and Supplier members...............$325£ Franchisor members: additional attendees from the same company....................................................$275 Non-member.......................................................$825 Sponsoring Supplier...........................Complimentary

Grand total: $______________

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