Evaluation Part 3

What have you learned from

audience feedback?

Positiv

e fe

edback re

ceiv

ed

…

Here I have included a clear example of our audience feedback on our album cover from our web 2.0 software. This was very

helpful in being able to see whether or not we was successful in targeting our audience and how we could improve. However on

this production the feedback we received was purely positive. We had good comments made revolving around the colours used

and how professional our album cover looked. This clearly shows the impact our ancillary task has had on our target audience

and the successes we encountered throughout the creation.

Negative feedback r

eceiv

ed…

Here I have included some negative feedback we received. One of the constructive criticisms was from a male

commenting on our album cover. From this he stated that it was ‘too girly’. This in some aspects was seen as a positive as

our main audience in which we was targeting was primarily females. However, in terms of our print advertisement one of

the comments stated that our advertisement lacked in colours. This in many lights is true, and is something in which should

be developed. However we decided to create our print advertisement like this to portray to our audience the personal

feelings in which our artist showed throughout the creation of our music video.

What have we learnt from feedback?

Based on our feedback we learnt that there were some improvements in

which could have been made to our finalised products, however the

overall production of our work was a success. I believe that in some

aspects, our ancillary productions could have been considered simplistic,

even though the targeting of our audience has been said to have been

positive through the feedback. Our feedback taught us that even though

what we thought would be hugely conventional of our target audience was

in fact something that needed to be developed in order to make it hugely

conventional. This, if done would have enabled an end product in which

all members of our target audience could relate to.

Also, had we re-arranged some parts of our print advertisement, including

more captions in which would attract our audience would have been helpful.

This therefore would have attracted a broader range of audiences hence

allowing our sales to rise. I believe the rest of this print advertisement was

conventional of our target audience and portrayed our artist in a way in which

had been shown through the means of previous artists print advertisements.

In addition, I also believe that based on audience feedback, our digipak that

was created had certain aspects of simplicity. Adding a couple more features

on our back page would have developed our targeting of an audience.

What would we have changed based on

audience feedback?

Based on our audience feedback, it became clear that our

print advertisement was perhaps too dark for our

audience, and that more colours would have brightened up

our advertisement and made it clearer for our audience.

From this it became clear that we would have developed

this had we had more time. Therefore, we would have

placed added emphasis on the spotlight behind our artist

thus making her stand out more.