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uw-CIRI UNIVERSITY OF WISCONSIN Center for Tobacco Research &.. Intervention New Directions in Smoking Cessation: A 2014 Update National Cancer Advisory Board Meeting Michael Fiore, MD, MPH, MBA Professor of Medicine Director, Center for Tobacco Research & Intervention University of Wisconsin School of Medicine and Public Health February 27, 2014

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Page 1: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

uw-CIRI UNIVERSITY OF WISCONSIN

Center for Tobacco Research amp Intervention

New Directions in Smoking Cessation A 2014 Update

National Cancer Advisory Board Meeting

Michael Fiore MD MPH MBA Professor of Medicine Director Center for Tobacco Research amp Intervention University of Wisconsin School of Medicine and Public Health

February 27 2014

~~o~~

Center for Tobacco Research amp Intervention

Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012) United States

Number of Cigarettes Smoked

Adults Smoking Prevalence (

)

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

0

50

45

40

35

30

25

20

15

10

5

0

Year

Cole H Fiore MC The war against tobacco 50 years and counting JAMA 2014311(2)131-132 2

~ ~~~o~~ W Center for Tobacco Research amp Intervention

1964 2014

3

UW-CIRI Center for Tobacco

Research amp Intervention

While the last 50 years represent enormous progress in reducing tobacco use Almost 50 million Americans continue to use tobacco

Highest rates of tobacco use are concentrated in our most vulnerable underserved populations

Evidence-based cessation interventions have poor population penetrance

4

UW-CIRI Center for Tobacco

Research amp Intervention

Core Research Needs ndash How Can We Develop and Deliver Evidence-based cessation for underserved populations

Population-based cessation interventions Cessation interventions that seize the healthcare visit

5

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 2: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

~~o~~

Center for Tobacco Research amp Intervention

Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012) United States

Number of Cigarettes Smoked

Adults Smoking Prevalence (

)

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

0

50

45

40

35

30

25

20

15

10

5

0

Year

Cole H Fiore MC The war against tobacco 50 years and counting JAMA 2014311(2)131-132 2

~ ~~~o~~ W Center for Tobacco Research amp Intervention

1964 2014

3

UW-CIRI Center for Tobacco

Research amp Intervention

While the last 50 years represent enormous progress in reducing tobacco use Almost 50 million Americans continue to use tobacco

Highest rates of tobacco use are concentrated in our most vulnerable underserved populations

Evidence-based cessation interventions have poor population penetrance

4

UW-CIRI Center for Tobacco

Research amp Intervention

Core Research Needs ndash How Can We Develop and Deliver Evidence-based cessation for underserved populations

Population-based cessation interventions Cessation interventions that seize the healthcare visit

5

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 3: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

~ ~~~o~~ W Center for Tobacco Research amp Intervention

1964 2014

3

UW-CIRI Center for Tobacco

Research amp Intervention

While the last 50 years represent enormous progress in reducing tobacco use Almost 50 million Americans continue to use tobacco

Highest rates of tobacco use are concentrated in our most vulnerable underserved populations

Evidence-based cessation interventions have poor population penetrance

4

UW-CIRI Center for Tobacco

Research amp Intervention

Core Research Needs ndash How Can We Develop and Deliver Evidence-based cessation for underserved populations

Population-based cessation interventions Cessation interventions that seize the healthcare visit

5

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 4: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI Center for Tobacco

Research amp Intervention

While the last 50 years represent enormous progress in reducing tobacco use Almost 50 million Americans continue to use tobacco

Highest rates of tobacco use are concentrated in our most vulnerable underserved populations

Evidence-based cessation interventions have poor population penetrance

4

UW-CIRI Center for Tobacco

Research amp Intervention

Core Research Needs ndash How Can We Develop and Deliver Evidence-based cessation for underserved populations

Population-based cessation interventions Cessation interventions that seize the healthcare visit

5

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 5: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI Center for Tobacco

Research amp Intervention

Core Research Needs ndash How Can We Develop and Deliver Evidence-based cessation for underserved populations

Population-based cessation interventions Cessation interventions that seize the healthcare visit

5

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 6: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Changing Demographics of Smoking in America in 2014

Rates of smoking among the poor the least educated the mentally ill and substance abusers are at least twice the current overall adult prevalence rate of 18

6

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 7: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Poor A smoking rate of 31 was recently reported among adults visiting Federally supported health centers

Of these 83 reported a desire to quit The poor often report misconceptions regarding cessation methods and cessation science

New scientific directions Christiansen BA Reeder K Hill M Baker TB Fiore MC Barriers to effective tobacco dependencetreatment for the very poor J Stud Alcohol Drugs 201273(6)874-84

Lebrun-Harris LA Fiore MC Tomoyasu N Ngo-Metzger Q Cigarette smoking desire to quit and tobacco-related counseling among adult health center patients American Journal of Public Health AJPH In Press

7

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 8: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Mentally Ill Account for almost half of all cigarettes smoked

Experience lower rates of cessation success On average die 25 years younger than those without mental health diagnoses

New scientific directions

Cook BL Wayne GF Kafali EN Liu Z Shu C Flores M Trends in Smoking Among Adults with Mental Illness and Association between Mental Health Treatment and Smoking Cessation JAMA 2014311(2)172-182

8

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 9: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach

Approximately 500000 smokers call each year (1 of all smokers)

Available nationwide at 1-800-QUIT NOW Unstable budgets across states lead to a patchwork of available services

New scientific directions

9

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 10: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV lRS11Y() P W) ( (JN Sl1

Center for Tobacco Research amp Intervention

iDeie de fuh~y Nosotros le podemos ayudar

Jlan 19alaok bull

eHealth and mHealth Approaches to Cessation NCI leads the nation Smokefreegov and related sites

3 Million Users in 2013 New scientific directions

10

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 11: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Smokefreegov Initiative Projects Smokefreegov Mobile-optimized Website Mobile app (QuitGuide QuitPal) Social media Twitter

Smokefree Women Mobile-optimized Website Social media Facebook Twitter Pinterest Instagram YouTube

Smokefree Teen Mobile-optimized Website Social media Facebook Twitter Instagram

Mobile app (QuitSTART Momentum) Smokefree Espanol Mobile-optimized Website Social media Pinterest Twitter

Smokefree Pregnancy Web content Online video SmokefreeMOM text

Launch Early Summer 2014

SmokefreeTXT Teen Young Adult Spanish Language QuitNow Library Veteran (VHA) Military (DoD) Text interventions for diet physical activity amp weight management Launch summer 2011

11

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 12: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

CLINICAL PRACTICE GUIDELINE

2008 UPDATE

~ ~~~o~~ W Re Center for Tobacco search amp Intervention

US Department of Health and Human Services Public Health Service

2008 Guideline Update 2008 - Updated Guideline published

literature from 1999 ndash 2007

approximately 8700 total articles

Fiore MC Jaeacuten CR Baker TB et al Treating Tobacco Use and Dependence 2008 Update Clinical Practice Guideline Rockville MD US Department of Health and Human Services Public Health Service

12

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 13: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

The Healthcare Setting as an Unequalled Venue to Intervene with Smokers 70 to 80 of smokers visit a primary care clinician each year

About 80 have their smoking status documented

The Challenge of Reach Only about 40 receive any assistance in quitting (ldquoThe 5Asrdquo)

Smokers who receive all of the 5As were almost 8 times more likely to use evidence-based counseling and medication to try to quit

13

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 14: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Cessation Research in the Healthcare Setting ndash New Scientific Directions

The Electronic health record potential

Institutionalized changes

Non-traditional healthcare settings

Performance measures that prompt cessation

14

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 15: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

Phase-Based Model of Smoking Cessation

Baker TB Mermelstein R Collins LM Piper ME Jorenby DE Smith SS Christiansen BA Schlam TR Cook JW Fiore MC New methods for tobacco dependence treatment research Ann Behav Med 201141(2)192-207 PMCID PMC3073306

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Motivation Preparation Cessation Maintenance Relapse Recovery

15

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 16: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Policies Can Markedly Promote Cessation

Taxes Clean Indoor Air Laws Media Campaigns (TIPS FDA and Legacy)

16

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 17: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

Combustible Tobacco Use ndash The Chief Danger

Responsible for up to 98 of illness and death from tobacco use

Specific policy and clinical implications

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer mdash Strategies for Targeting Combustible Tobacco Use NEJM In Press

17

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 18: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

~~ ~o~~ Center for Tobacco

Research amp Intervention

Rate per 1000 00 population

D 21s- s21

D s28c-601

D 604-649

65~766

7i67- 97l

R~te per 100000 population

0 27S- 527

D s2a-w 1

D 60ol--6-49

650-76 6

- 767-97 l

Prmiddotevalence

D ]_ 19oo-]6 9

D 11oo0-]89

D ]9oo0-201

204 - 22 7

228oo-27 7

Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009

Fiore MC Schroeder SA Baker TB Smoke the Chief Killer ndash Strategies for Targeting Combustible Tobacco Use NEJM 2014370297-299 18

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 19: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

UW-CIRI 0 NIV l RS11Y() P W[) ((J NSl1

Center for Tobacco Research amp Intervention

E-Cigarettes ndash A Disruptive Technology

Potential Benefits a means of ldquoharms reductionrdquo

Potential Risks 1 Dual Use 2 Gateway for youth 3 Relapse among former successful quitters 4 Unknown long term effects

19

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 20: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

bull [ C ~~ i lt gii ~ lt Pog ~~ j ()~ lt ~sect yen 0 g l -

Percent ~ ~ N N W W

0 ~ 0 ~ 0 ~ 0 ~ 0 ~ 1960 _ ____ ___ _____

19651 I I I I I I I I

1970

1975

1980

1985

1990 1 I I I I ~t 1995

2000

-lt m 2005 2010

2015

2020

20251-4

2030 I I

I 2035 ~ J 2040 ~

I 2045

2050

Smoking Prevalence Am

ong Adults 18 and Older

United States 1965-2012 w

ith Projections

20 National H

ealth Interview Survey (N

HIS)

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21
Page 21: New Directions in Smoking Cessation: A 2014 Update · Adult Per Capita Annual Cigarette Consumption (1900-2012) and Smoking Prevalence (1965-2012), United States . Number of Cigarettes

wwwctriwiscedu

UW-CIRI 0 NIV l RS11Y() P W[) ( (JN S l1

Center for Tobacco Research amp Intervention

uw-clRi Un1vers1ty of Wisconsin ~

CENTER FOR TOBACCO it RESEARCH AND INTERVENTION

NEWS CENTER I QUIT LINE I UW CTRI PUBLICATIONS I ABOUT CTRI

The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) is nauonaUy recognized for its groundbreaking tobacco research and tobacco treatment training Its an in an effort to help patients QYi smokjng

INFORMATION FOR or ABOUT

Researchers Htal thcare Smokers Insurers Employers Advocates Quit Line Providers

21

  • New Directions in Smoking Cessation A 2014 UpdateNational Cancer Advisory Board Meeting
  • Slide Number 2
  • Slide Number 3
  • While the last 50 years represent enormous progress in reducing tobacco use
  • Slide Number 5
  • The Changing Demographics of Smoking in America in 2014
  • The Poor
  • The Mentally Ill
  • Telephone Cessation Quitlines ndash An Evidence-Based Population Cessation Approach
  • eHealth and mHealth Approachesto Cessation
  • Smokefreegov Initiative Projects
  • 2008 Guideline Update
  • The Healthcare Setting as an Unequalled Venue to Intervene with Smokers
  • Cessation Research in the Healthcare Setting ndash New Scientific Directions
  • Phase-Based Model of Smoking Cessation
  • Policies Can Markedly Promote Cessation
  • Combustible Tobacco Use ndash The Chief Danger
  • Lung-Cancer Mortality among Male Americans 2006ndash2010 and Smoking Prevalence among American Men 18 Years of Age or Older 2009
  • E-Cigarettes ndash A Disruptive Technology
  • Smoking Prevalence Among Adults 18 and Older United States 1965-2012 with Projections
  • Slide Number 21