new conferencing - the changing role of events
DESCRIPTION
New Conferencing - the changing role of live events The shift from information heavy to ideas led events Five areas of value for audiences attending events Four approaches to designing events to maximise delegate valueTRANSCRIPT
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The backdrop to New Conferencing is a fundamental shift in the role of events in the digital age. !!Events have been freed by other more efficient communication channels from the need to deliver detailed, information heavy, content. Today the best events bring people together to share and develop big ideas - ideas that can create real value.!
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Beyond the corporate sector hugely popular events such as TED, The Do Lectures and the Aspen Ideas festival all reflect this shift.!
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With this in mind, what is the value of attending conferences for today’s audiences? !
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At Live Union we believe that the value for employees and customers in attending events lies in 5 areas.!
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How can we design ideas led events that deliver real value for audiences?!
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