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TRANSCRIPT
5/14/2013
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Key May is Mental Health
Month ActivitiesMay 9, 2013
Presented By:
Stephanie Welch, MSW
Senior Program Manager
Presentation Goals
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1. Launch of Each Mind Matters – goals and tools2. Launch of 25+ Social Marketing Campaign
* PBS Documentary * Speakers Bureaus* Community Dialogues/ Local Events
3. Directing Change - High School PSA contest for Suicide Prevention and Stigma and Discrimination Reduction 4. Q and A
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Why Lime Green?
Together we are creating a California where Each Mind Matters
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EachMindMatters.org
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SpeakOurMinds.org
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• Spanish-language testing to determine precise translation of Each Mind Matters (EMM)
• Style guide and various iterations of EMMs for different mediums developed
• Resource materials produced and distributed to PEI network
• Developing capacity to expand support for adaption of EMMs to a variety of networks –education, law enforcement, healthcare, etc.
Next Steps – Each Mind Matters
Lifespan – Stigma
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Lifespan – De-stigmatization
California Public Television Documentary• Produced by KVIE• Airing on 13 stations statewide on May 30, 2013• Features interviews with everyday people and tells the story of their
struggles, recovery and resilience in the face of mental health challenges• Production of 40 vignettes • Blogging efforts to promote the documentary and house vignettesCommunity Dialogue Events and Grants• Screening events held throughout the state • Features an exploration of stigma in attendees’ lives and communities• Grants of up to $30,000 will be awarded to small and rural community-
based organizations and to host Community Dialogue events• Awards will be announced in June
Stigma & Discrimination Reduction Social MarketingRunyon Saltzman & Einhorn
Decision Makers: 25+
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Speakers Bureau Website and Mini-Grants
• Speak Our Minds is a website with speaker information for community organizations interested in hosting speakers bureaus regarding stigma and discrimination reduction
• Initial $191,000 distributed to organizations statewide to start or build a speakers bureau featuring CalMHSA’s messages
• Second round of applications for grants is due May 24th and will be award June 28th
• CalMHSA Speakers Bureau website: http://www.speakourminds.org
Decision Makers: 25+
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Alisha
ANewStateofMind:EndingtheStigmaandMentalIllness
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Decision Makers: 25 and older
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Alisha
ANewStateofMind:EndingtheStigmaofMentalIllness
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Trailer: http://www.eachmindmatters.org/great-minds-gallery/
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• Was open to high school students in California
• Asked students to develop a 60-second video about suicide prevention or eliminating mental illness stigma during the 2012/13 school year
• Entered each school into a drawing for a free suicide prevention and mental health program
• Recognizes students and schools at an award ceremony in Sacramento at the end of the school year where students will also have an opportunity to meet their local legislator.
At a glance the contest:
371 submissions representing 922 students from 142 schools in all 11 regions and 35 counties.
115 entries from Los Angeles - 13 in Eliminating Stigma and 102 for Suicide Prevention
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You are invited!
May 23rd, 2013 at the Crest Theater
in Sacramento
Visit www.directingchange.org to
RSVP
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On the Horizon
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Suicide Prevention: Mobile App
Friends for Survival – Step by Step strengthening survivor community manual
Native American – Illustrated resource guide
Spanish – Low literacy outreach tool
Fall Outreach and Media to additional markets targeting LGBTQ, API and African Americans
Stigma and Discrimination: ReachOutHere.com campaign – Summer and Back to Campus outreach, expanding
to two-way text services and increased peer moderators
Launch 9-13 year old campaign Walk In My Shoes – Interactive website and school assemblies
Parent bloggers targeting care-givers of the 0 – 8 population
Adapted and/or Specialized efforts for Latino, LGBTQ, API, Native American and African American target populations
Q&A
Stephanie Welch, MSWCalMHSA Senior Program Manager
[email protected](916) 859-4816
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Learn more at www.CalMHSA.org