new budding romance [lucy meets watson] - … intelligence + local marketing - new budding romance...

ARTIFICIAL INTELLIGENCE + LOCAL MARKETING - New Budding Romance [Lucy Meets Watson]

February 1, 2017

Scott Litman Managing Partner

Equals 3

Rick Ducey Managing Director

BIA/Kelsey

2 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence

Welcome & Agenda

Scott Litman Managing Partner Equals 3

What We’ll Cover: Data-Driven Audience Planning and Local Marketing

(Complimentary Report Download)

A.I. and Marketing – Putting Data to Work for Us

Lucy Meets Watson

Q&A

BIA/Kelsey 2017 Analyst Predictions Report

Rick Ducey Managing Director BIA/Kelsey

Speakers:


Data-Driven Audience Planning and Local Marketing More and more data is flooding into the marketing pipeline on buy and sell sides

Live Tweeting: #artificialintelligence

bit.ly/ProgrammaticTV2017 bit.ly/DataDrivenLocalAudiencePlanning

Available for Complimentary

Download

http://bit.ly/ProgrammaticTV2017

http://bit.ly/DataDrivenLocalAudiencePlanning

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A.I. and Marketing – Putting Data to Work for Us

Chatbots and home assistants are changing our experiences and expectations.



Lucy Meets Watson Taming Big Data with an A.I. companion and the IBM Watson platform

Scott Litman Managing Partner

Equals 3


1

Welcome Winter 2017

© 2016 Equ

What is Watson? IBM has been developing cognitive computing for years, investing billions.

IBM campaign to promote Watson In 2011, Watson competes on Jeopardy

7 © 2016 Equals 3

Content & Experience

Social & Relationships Data Advertising &

Promotion Commerce & Sales

August 2015

Manage- ment

The Problem Companies have invested in massive amounts of data to drive business strategies and results. Yet how much of that data is actually being shared and leveraged?

“51% of companies say they are using more than 21 different marketing tech tools, but only 9% of marketers say they have all the marketing technology they need and fully utilize the tools they have.”

Marketing Technology Strategy Survey Summary Report, Ascend2 and Research Partners

Too much

data Marketing technology landscape, March 2016, chiefmartec.com

Too many systems

8 © 2016 Equals 3

The cognitive companion to the marketing professional, built for Fortune 1000 marketers

and the agencies that service them.

9

Built on a foundation from IBM

Introducing

© 2016 Equals 3



10

Who is Lucy for?

© 2016 Equals 3

Introducing



11

What can Lucy help with?

© 2016 Equals 3

Introducing

Our Value Proposition Gain a competitive edge with Lucy on your team: Crunch massive amounts of data, automate labor-intensive tasks and spend you time on higher-level functions.

12

Early adopters of technology

historically outperform

their competitors

© 2016 Equals 3

“The impact Lucy has already made on our business in a short time is significant.”

Laura McElhinney SVP, Media Technology Havas Media

7 © 2016 Equals 3

You + Lucy = 3

For more information: www.equals3.ai @equals3ai

Q&A and next steps Thank you for your time!

© 2016 Equals 3


Special Offer for Webinar Attendees Use Code PREDICT17

for $40 off the list price BIA/Kelsey analysts offer over 20 valuable predictions for 2017 to map the most pressing opportunities of the local marketing and advertising landscape. Predictions cover key topics for print, broadcast, mobile, social and digital media.

Details on Purchasing: bit.ly/2017predictionsreport

programmatic advertising retransmission consent local television over-the-

air (OTA) revenue franchise marketing

The report examines: emerging technologies voice search national versus local ad spend trends and activities of small-

business marketing

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http://bit.ly/2017predictionsreport

Questions & Comments:

© 2017 BIA/Kelsey. All Rights Reserved. This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and

other civil or criminal penalties under federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Rick Ducey [email protected]

www.biakelsey.com [email protected] | (703) 818-2425

mailto:[email protected]

new budding romance [lucy meets watson] - … intelligence + local marketing - new budding romance...

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