new arrivals - institute of business...

NEW ARRIVALS

1. Beginning C++ Through

Game Programming

4. Trade Marks and

Brands

3. Guns, Germs, and Steel 2. The Media in Your Life

5. Notes on Company Law 6. Grobner Bases and

Applications

7. Grobner Bases in Ring

Theory

8. Business Mathematics

& Statistics

9. Business Environment

10. Question Bank 11. Financial Accounting 12. Cost Accounting

13. Advanced Accountancy 14. Problems and

Solutions in Advanced

Accountancy

15. Problems and

Solutions in Advanced

Accountancy

16. International Financial

Reporting Standards

NEW ARRIVALS

17. Fundamentals of

Financial Accounting

18. Students Guide to

Advanced Auditing &

Professional Ethics

19. Students Guide to

Auditing Standards

20. Strategic Financial

Management

21. Financial

Management: Problems &

Solutions

22. Financial

Management: Principles &

Practice

23. Strategic Financial

Management

24. Product Policy and

Brand Management

25. The Luxury Strategy 26. Principles of

Marketing

27. Building Brands

Building Meaning

28. Brand Sense

29. Branding Unbound 30. Case Studies on

Celebrity Branding &

Brand Endorsements

31. Brand About 32. Branding Demystified

NEW ARRIVALS

33. Brand Busters 34. Vault Career Guide to

Marketing & Brand

Management

35. Advertising

Management

36. Fashion Brands

37. Introduction to

Programming with

Greenfoot

38. On Writing Well

NEW ARRIVALS

1

Title: Beginning C++ Through Game Programming

Author/Editor: Dawson, Michael

Imprint: Course Technology Cenagage learning, 2011

Subject: Computer games-Programming, Computer program (C++)

Location: 005.133 D323 - [available at both campuses]

BEGINNING C++ THROUGH GAME PROGRAMMING, THIRD EDITION approaches learning C++ from the unique and fun perspective of games. Written for the beginning game developer or programmer, the book assumes no previous programming experience and each new skill and concept is taught using simple language and step-by-step instructions. Readers will complete small projects in each chapter to reinforce what they've learned and a final project at the end combines all of the major topics covered in the book. Featuring twenty five percent new material, this third edition covers all the latest technology and advances.

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2

Title: The Media in Your Life: An Introduction to Mass Communication, 4th ed.

Author/Editor: Folkerts, Jean

Imprint: Pearson, 2008

Subject: Mass media

Location: 302.23 F719 - [available at both campuses]

Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today.

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3

Title: Guns, Germs, and Steel: The Fates of Human Societies

Author/Editor: Diamond, Jared

Imprint: W. W. Norton & Company, 2005

Subject: Social evolution, Civlization-History

Location: 303.4 D54 - [available at both campuses]

Winner of the Pulitzer Prize, Guns, Germs, and Steel is a brilliant work answering the question of why the peoples of certain continents succeeded in invading other continents and conquering or displacing their peoples. This edition includes a new chapter on Japan and all-new illustrations drawn from the television series. Until around 11,000 BC, all peoples were still Stone Age hunter/gatherers.

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4

Title: Trade Marks and Brands: An Interdisciplinary Critique

Author/Editor: Bently, Lionel ed.

Imprint: Cambridge University Press, 2010

Subject: Brand name products-Law and legislation, Intellectual property (International Law)

Location: 346.04 B444 - [available at main campus]

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers’ and non-lawyers’ perspectives, so that each commentator addresses and critiques his or her counterpart’s analysis.

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5

Title: Notes on Company Law

Author/Editor: Petiwala, M. Khalid

Imprint: Petiwala Book Depot, 2012

Subject: Company law

Location: 346.066 P44 - [available at both campuses]

For CA Module-D & CA Module-E.

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6

Title: Grobner Bases and Applications

Author/Editor: Buchberger, B. ed.

Imprint: Cambridge University Press, 2001

Subject: Grobner bases

Location: 512.24 B85 - [available at both campuses]

The theory of Gröbner bases, invented by Bruno Buchberger, is a general method by which many fundamental problems in various branches of mathematics and engineering can be solved by structurally simple algorithms. The method is now available in all major mathematical software systems. This book provides a short and easy-to-read account of the theory of Gröbner bases and its applications. It is in two parts, the first consisting of tutorial lectures, beginning with a general introduction. The subject is then developed in a further twelve tutorials, written by leading experts, on the application of Gröbner bases in various fields of mathematics. In the second part there are seventeen original research papers on Gröbner bases. An appendix contains the English translations of the original German papers of Bruno Buchberger in which Gröbner bases were introduced.

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7

Title: Grobner Bases in Ring Theory

Author/Editor: Li, Huishi

Imprint: World Scientific, 2012

Subject: Grobner bases

Location: 512.24 L11 - [available at both campuses]

This monograph strives to introduce a solid foundation on the usage of Gröbner bases in ring theory by focusing on noncommutative associative algebras defined by relations over a field K. It also reveals the intrinsic structural properties of Gröbner bases, presents a constructive PBW theory in a quite extensive context and, along the routes built via the PBW theory, the book demonstrates novel methods of using Gröbner bases in determining and recognizing many more structural properties of algebras, such as the Gelfand? Kirillov dimension, Noetherianity, (semi-) primeness, PI-property, finiteness of global homological dimension, Hilbert series, (non-)homogeneous p-Koszulity, PBW-deformation, and regular central extension.

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8

Title: Business Mathematics & Statistics

Author/Editor: Garg, Soma

Imprint: Taxmann Publications, 2010

Subject: Business-Math

Location: 513.93 G16 - [available at main campus]

The book has been written keeping in mind the requirements of B.Com. students whose courses have undergone tremendous changes in the recent past. The new syllabus has greatly increased the course content of Business mathematics as well as Statistics and has made this paper very challenging. Division One is Devoted to Business Mathematics which contains eight chapters comprising of matrices, differentiation, integration, functions and their applications. Division Two is devoted to Statistics which contains seven Chapters comprising of measures of central tendency, dispersion, correlation, regression, index numbers and time series.

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NEW ARRIVALS

9

Title: Business Environment: Text and Cases

Author/Editor: Shukla, M. B.


Subject: Business

Location: 650.1 S91 - [available at main campus]

A Comprehensive & Authentic Text Book on Business Environment for students of MBA/M.Com./Other Professionals & Competitive Courses The Book is divided into the following nine divisions : Part 1 : Business and its Environment Part 2 : Business and Society Part 3 : Regulatory Framework of Business Part 4 : Economic Development in India Part 5 : Economic and Industrial Policies Part 6 : Indian Financial System Part 7 : Labour Environment Part 8 : International Environment Part 9 : Contemporary Issues Above listed nine divisions are divided into 53 Chapters.

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NEW ARRIVALS

10

Title: Question Bank: with Model Test Papers, 6th ed.

Author/Editor: Bhatt, R. C.


Subject: Test-Preparation

Location: 657 B11 - [available at main campus]

Section A : Fundamentals of Accounting, Section B : Mercantile Laws, Section C : General Economics, Section D : Quantitative Aptitude. Basic Concept and Theoretical Questions Measurement of Central Tendencies Correlation Analysis Regression Analysis Probability Theoretical and Binomial Distribution Sampling

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NEW ARRIVALS

11

Title: Financial Accounting

Author/Editor: Kaur, Jasmine


Subject: Accounting

Location: 657 K16 - [available at main campus]

A Comprehensive Text Book on Financial Accounting for undergraduate courses. This book also covers entire syllabus prescribed for students pursuing B.Com. (Hons.) 1st Semester, Delhi University. This Unique Text Book offers a much needed practical approach with the help of plenty of questions, illustrations and examples in interesting and easily digestible format along with step-by-step guide to problem solving. It has been written with the primary objective of serving the needs of student from examination point of view.

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NEW ARRIVALS

12

Title: Cost Accounting

Author/Editor: Kishore, Ravi M.

Imprint: Taxmann Allied Services, 2011

Subject: Accounting

Location: 657 K642 - [available at main campus]

A comprehensive and authentic Text Book on Cost Accounting prescribed for Post Graduate Courses of all Universities and Professional examinations Simple and crisp presentation with help the students in easily understanding the subject matter The Book is suggested for courses like MCom/MBA/CA/CS/CWA/BBA Point-wise presentation will enable the students to easily understand and memories the subject matter Examination orientation makes the book more student friendly Concepts are explained with suitable illustrations and diagrams for its clear understanding Previous theoretical questions and fully solved examination problems posed at various professional examinations are given at the end of respective chapters All topics illustrations problems tables and diagrams are distinctively numbered for easy location.

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NEW ARRIVALS

13

Title: Advanced Accountancy, 2 vol. set, 10th rev. ed.

Author/Editor: Maheshwari, S. N.

Imprint: Vikas Publishing House, 2010

Subject: Accounting

Location: 657 M11 - [available at main campus]

Over the years Advanced Accountancy has emerged as the definitive and comprehensive textbook on accountancy as it completely meets the requirements of students preparing for BCom MCom MBA and Professional examinations conducted by different institutions such as the Institute of Chartered Accountants of India ICAI the Indian Institute of Bankers IIB the Institute of Company Secretaries of India ICSI and the Institute of Cost and Works Accountants of India ICWAI SALIENT FEATURES Properly graded practical problems with answers Questions from recent examinations of renowned universities Objective type questions Alternative solutions to practical problems within the text New In The Tenth Edition Issue of Accounting Standards up to AS 32 Formulation of Accounting Standards both at the national and international levels and guidelines for their implementation Latest questions and problems from professional examinations of institutes like ICAI ICWAI and ICSI Updated text in almost all chapters.

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NEW ARRIVALS

14

Title: Problems and Solutions in Advanced Accountancy, vol. I, 6th rev. ed.



Subject: Accounting


The book has been designed specially to serve as a complementary set to the textbook Advanced Accountancy—Vol. I and II, authored by the same Team as Dr S N Maheshwari and Dr S K Maheshwari. It contains detailed solutions to all the practical problems given at the end of each chapter in Advanced Accountancy, as also solutions to the problems set at the recent University and Professional examinations. Special feature of the book is that the problems have been properly graded.

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NEW ARRIVALS

15

Title: Problems and Solutions in Advanced Accountancy, vol. II, 7th rev. ed.



Subject: Accounting


Any book on solved problems would be welcome by the students as they dread the unsolved problems the most. Problems and Solut ions in Advanced Accountancy—Vol. I and II is the result of realization of the same fact. However, this book will serve its purpose the best if before referring to it the students have attempted to solve the questions on their own. The book has been designed specially to serve as a complementary set to the textbook Advanced Accountancy—Vol. I and II, authored by the same team as Dr S N Maheshwari and Dr S K Maheshwari. It contains detailed solutions to all the practical problems given at the end of each chapter in Advanced Accountancy, as also solutions to the problems set at the recent university and professional examinations. Special feature of the book is that the problems have been properly graded.

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NEW ARRIVALS

16

Title: International Financial Reporting Standards: Part A: as issued at 1 January 2011

Author/Editor: International Accounting Standards Board

Imprint: International Accounting Standards Board, 2011

Subject: International finance-Standard

Location: 657.0218 I8 - [available at main campus]

This RED book edition is presented in two parts: Part A (the Conceptual Framework and requirements) contains the latest version of International Financial Reporting Standards (IFRSs), International Accounting Standards (IASs), and IFRIC and SIC Interpretations. Part B contains the accompanying documents, such as illustrative examples, implementation guidance, bases for conclusions and dissenting opinions.

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NEW ARRIVALS

17

Title: Fundamentals of Financial Accounting, 4

th ed.

Author/Editor: Sehgal, Ashok


Subject: Accounting

Location: 657.3 S41 - [available at main campus]

A Comprehensive And Authentic Text Book On Financial Accounting For B. Com. (Hons.) 1st Semester Delhi University. An authentic and lucid presentation of the concepts, procedures and practices of accounting. Adoption of unique, simplified and logical approach. Exclusive and indepth coverage of course prescribed for B.Com. (Hons.) of the Delhi University. Accounting treatment in conformity with various laws and accounting standards issued by the Institute of Chartered Accountants of India and prescribed by the Central Government in consultation with National Advisory Committee on Accounting Standards. Logical and systematic treatment of subject-matter particularly the controversial and confusing aspects of accounting.

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NEW ARRIVALS

18

Title: Students' Guide to Advanced Auditing & Professional Ethics

Author/Editor: Anand G., Srinavasan


Subject: Auditing

Location: 657.45 A14 - [available at main campus]

SAs / SREs/ SAEs/ SRSs and SQC For C.A Exams 205 Short Questions in a Separate Chapter Along with Situation Based Questions Case Studies / Multiple Choice Questions at the end of Each Chapter.

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NEW ARRIVALS

19

Title: Students' Guide to Auditing Standards, 14th ed.

Author/Editor: Rawat, D. S.


Subject: Auditing

Location: 657.45 R11 - [available at main campus]

Overall Objectives Of The Independent Auditor And The Conduct Of An Audit In Accordance With Standards On Auditing (Sa 200) (Revised) Agreeing The Terms Of Audit Engagement (Sa 210) (Revised) Quality Control Of An Audit Of Financial Statements (Sa 220) ( Revised) Audit Documentation (Sa 230) (Revised) The AuditorS Responsibilities Relating To Fraud In An Audit Of Financial Statements (Sa 240) (Revised) The AuditorS Responsibilities Relating To Laws And Regulations In An Audit Of Financial Statements (Sa 250) (Revised) Communications With Those Charged With Governance (Sa 260) (Revised) Communicating Deficiencies In Internal Control To Those Charged With Governance And Management (Sa 265) Responsibility Of Joint Auditors (Sa 299)

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NEW ARRIVALS

20

Title: Strategic Financial Management, with CD

Author/Editor: Gupta, J. B.


Subject: Financial management

Location: 658.15 G93 - [available at main campus]

The purpose of the book is to provide comprehensive course material in a simple way to the students preparing for Final Level Professional examinations, particularly for CA Final Examination. The book provides practical as well theoretical aspects of the subject. The book facilitates learning of the basic concepts of the subject to the students. It also aims at strengthen their skills and developing the confidence in the subject through numerous practical problems.

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NEW ARRIVALS

21

Title: Financial Management: Problems & Solutions, 2nd ed.




Location: 658.15 K642 - [available at main campus]

This 2nd Edition of the Book is thoroughly revised and enlarged incorporating all latest Examination problems on varieties of concepts on Financial Management subject. The book is very much useful for students undergoing courses like M.Com, MBA, CA, CS, ICWA. The practical and examination orientation of the book helps the students in selfstudy, as well as, to understand the conceptual application of the subject. The book contains fully solved examination problems with elaborate working notes. The problems are arranged in topic-wise, to enable the students to understand the practical application of various concepts in Financial Management.

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NEW ARRIVALS

22

Title: Financial Management: Principles & Practice, 14

th rev. ed.


Imprint: Sultan Chand & Sons, 2010


Location: 658.15 M11 - [available at main campus]

The Fourteenth Edition, besides maintaining the plus feature4s of the Thirteenth edition of the book, viz., lucid presentation, tailormade approach, comprehensive text with plenty of illustrative material, etc. has several additional welcome features.

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NEW ARRIVALS

23

Title: Strategic Financial Management: Comprehensive Text Book with Case Studies




Location: 658.1511 K64 - [available at main campus]

The book is a comprehensive work on the subject, which meets the requirements of higher levels of professional and academic courses. Specially the book takes care of the requirements of MBA/C A Final students. This book is much helpful to the Management Students who specialize their course in Strategies Financial Management.

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24

Title: Product Policy and Brand Management: Text and Cases

Author/Editor: Chitale, A. K.

Imprint: PHI Learning Private Limited, 2011

Subject: Brand management

Location: 658.8 C43 - [available at both campuses]

The book presents the concepts of product policy management and brand management in an easy-to-understand style. It gives a clear-cut distinction between a product and a brand. The book is divided into four parts: Part I on Fundamentals of Product Management throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product portfolio and the product planning system and strategies. Part II on New Product Development and its Barriers discusses development of new products, test marketing and its alternatives, launching of the product, future trends of product management and barriers of success. Part III on Brand Management provides definition and meaning of brand, brand management, branding decisions, brand equity, brand identity, and brand positioning and the last Part IV provides live case studies.

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25

Title: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Author/Editor: Kapferer, J. N.

Imprint: Kogan Page, 2009

Subject: Product management

Location: 658.8 K11 - [available at both campuses]

The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. The first book on strategy, it rationalizes those business models that have achieved profitability whilst sustaining the luxury status of their brands. It unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.

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26

Title: Principles of Marketing: A South Asian Perspective, 13th ed.

Author/Editor: Armstrong, Gary

Imprint: Pearson Prentice Hall, 2011

Subject: Marketing

Location: 658.8 K84p - [available at both campuses]

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

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NEW ARRIVALS

27

Title:

Building Brands Building Meaning: A guide to increasing the financial value of brands through building positive meaning

Author/Editor: Kompella, Kartikeya

Imprint: Viva Books Private Limited, 2006

Subject: Brand name products


The second book of Kartikeya Kompella's branding series, Building Brands, Building Meaning, discusses how a brand acquires value and meaning. The task of the brand custodian is to make the brand live long in the minds of the consumer. But most companies do not take branding seriously and face oblivion. The book gives a contrastive study of brands that have endured and brands that haven't. What are the commonest mistakes that brands make? What is a value that each brand should uphold? How timely changes in branding strategy have helped certain brands last like a tradition? The author stresses time again that the brands that live in people's mind have a large and loyal market.

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28

Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, 2nd ed.

Author/Editor: Lindstrom, Martin



Location: 658.827 L64 - [available at both campuses]

In this fully updated new edition of "Brand Sense", Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.

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29

Title:

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Author/Editor: Mathieson, Rick

Imprint: Prentice-Hall of India Private Limited, 2007


Location: 658.827 M42 - [available at both campuses]

Technology these days is affecting the advertising, marketing and branding world in an unprecedented manner. While it used to take three television spots for a product to register with its intended audience, it may now take as many as seventy simply because the audience has the option of choosing which messages to tune in. This is an apt example of how technology is changing the world of branding. This book on branding reveals how one can use technology to their business advantage by emulating some of the current most powerful and successful branding strategies in the world. It shows how brands will enjoy a whole new level of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and message individually tailored to their needs. In addition the book offers the vision and wisdom of modern marketing gurus and business leaders in the form of Q&A sessions.

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30

Title: Case Studies on Celebrity Branding & Brand Endorsements

Author/Editor: Roy, Kisholoy

Imprint: Vrinda Publications (P) Ltd., 2010

Subject: Branding, Endorsement in advertising

Location: 658.827 R812 - [available at main campus]

This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands.

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31

Title: Brand About: A Seriously Playful Approach for Passionate Brand-Builders and Merchants

Author/Editor: Syverson, Andrea

Imprint: Macmillan, 2010

Subject: Branding (Marketing)

Location: 658.827 S92 - [available at both campuses]

Brand About is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience.

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32

Title: Branding Demystified: Plans to Payoffs

Author/Editor: Verma, Harsh V.

Imprint: Response Books, 2010

Subject: Branding (Marketing)-Management

Location: 658.827 V59 - [available at both campuses]

This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.

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33

Title: Brand Busters: 7 Common Mistakes Marketers Make

Author/Editor: Wirthwein, Chris

Imprint: Macmillan, 2010

Subject: Branding (Marketing)

Location: 658.827 W743 - [available at both campuses]

No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.

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34

Title: Vault Career Guide to Marketing & Brand Management

Author/Editor: Goodman, Jennifer

Imprint: New Age International Publishers, 2006

Subject: Product management, Marketing (Brand name product)

Location: 658.827023 G621 - [available at both campuses]

Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vault tells you how to launch your career in brand management or take your marketing career to the next level. If you're interested in advancing your career in marketing and brand management, you must read the Vault Career Guide to Marketing and Brand Management . The Guide is packed with inside information about everything from the role headhunters play in the marketing world to what questions to expect in your marketing and brand management interviews.

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35

Title: Advertising Management: Text & Cases, Rev. 3rd ed.

Author/Editor: Mathur, U. C.

Imprint: New Age International (P) Limited, Publishers, 2010

Subject: Advertising

Location: 659.1 M42 - [available at both campuses]

The book contains highly developed case studies that are 'class tested' and need to form the nucleus for the study of the subject at the end of the chapters that runs through the book. Success in advertising comes from the following areas which form an important part of the book: knowledge of the demand pattern; selection of the right advertising agency; understanding the general and competitive business environments for the chosen market segments; understanding the company's advertising needs that can create competitive advantage; estimating the resources needed for the campaigns; time bound advertising programmes with built-in monitory systems; and, advertisers need to have a sound knowledge of the Buyer behaviour to understand the stimuli required and the methods of providing the same.

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36

Title: Fashion Brands: Branding Style from Armani to Zara, 2nd ed.

Author/Editor: Tungate, Mark


Subject: Fashion Merchandising

Location: 687.0688 T834 - [available at both campuses]

Written in a crisp, journalistic style, the book analyzes every aspect of fashion from a marketing perspective, from brands and logos through to advertising and psychology. Filled with first-hand interviews with the world's greatest fashion brand gurus, this is the only book of its kind to study the influence of branding within the fashion industry. Fashion branding is a complex and fascinating business and Fashion Brands illustrates how a mere "garment" can be transformed into an object with seemingly mystical powers.

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37

Title:

Introduction to Programming with Greenfoot: Object-Oriented Programming in Java with Games and Simulations

Author/Editor: Kolling, Michael

Imprint: Prentice Hall, 2010

Subject: Computer games (Programming)


For introductory courses in Java Programming or Introduction to Computer Science. The only textbook to teach Java programming using Greenfoot--this is "Serious Fun." Programming doesn't have to be dry and boring. This book teaches Java programming in an interactive and engaging way that is technically relevant, pedagogically sound, and highly motivational for students. Using the Greenfoot environment, and an extensive collection of compelling example projects, students are given a unique, graphical framework in which to learn programming.

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38

Title: On Writing Well: The Classic Guide to Writing Nonfiction

Author/Editor: Zinsser, William

Imprint: HarperCollins Publishers, 2006

Subject: English language-Rhetoric

Location: 808.042 Z1 - [available at both campuses]

Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles. On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental principles as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

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