new app store search engine algorithm - the moburst survival kit

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The Moburst Survival Kit

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Page 1: New app store search engine algorithm - the moburst survival kit

The MoburstSurvival Kit

Page 2: New app store search engine algorithm - the moburst survival kit

New App Store

Search Engine

Algorithm - The

Moburst Survival

Kit

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On November 3 Apple issued a new app store search engine algorithm that

users and industry insiders were very quick to notice. All of a sudden,

searches became more intelligent and relevant, whereas certain high ranked

keywords rapidly dropped to lower rankings, leaving app owners confused

and on edge. Naturally, more and more clients of ours came asking about

their app store ranking and whether or not it was damaged by the new

algorithm. If you’re one of those concerned and confused individuals, you’re

in the right place.

Here at Moburst, we’ve always believed that keywords aren’t everything and

have taken a more holistic approach to app store optimization, which is why

the new algorithm change didn’t quite catch us with our pants down.

Therefore, we’d love to share our two cents with you and with the following

survival kit compiled by our ASO experts.

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08

In order for your app’s discoverability level to not be hurt by the new algorithm,

make sure you have an awesome description that includes the most relevant

keywords. The reason for this is that up until now the Apple app store didn’t pay

attention to the keywords within the description, and only took into account the app’s

title and first 100 characters. Now, the new algorithm takes keywords throughout the

entire description into account which also means that from this point on app

descriptions cannot be spammy and must include substantial and informative facts

about the app. Our general impression from this update is that the description on

the Apple App Store is seemingly becoming “judged” for keywords in a way that’s

more similar to the Google Play Store.

02

Have a Flawless

Description

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With the new algorithm changes it is more important than ever that you choose the

most appropriate category. One of the major differences we noticed after the change

is that Apple can now determine, at a much higher level, who your competitors are. If

your app is in the wrong category it is less likely that it will be discovered when users

are searching for competitors.

In addition, because your competitors are now seen with your app it is important to

thoroughly monitor the movers and shakers and make sure your app is always close to

the top.

03

Select the Most

Appropriate

Category

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Another update, is that the Apple app store is starting to pay attention to user reviews.

This is a gigantic step for the hardware giant and a chance for newer apps to gain an

advantage. In the past, apps that had an unlimited budget could reach the top of the

app store by paying their way as the app store heavily favorited app downloads (and

having good keywords of course). Now however, apps will need to make sure that their

users rate their app highly by asking for reviews at the right time and most importantly

present a top-grade product, thus giving a chance to apps of smaller, yet satisfied user

communities.

Before We Continue...

Before we continue with our list of survival guidelines, it’s important to note that the

best way for any app to survive any future Apple App Store algorithm changes is not

to react, but to be preemptively. Below are a couple of tools you can use to accomplish

just that.

04

Opt for Positive

User Reviews

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08

Unlike the Google play store algorithm which takes into account your app’s page

conversion rate, the Apple search engine does not. We predict that in the near future,

Apple will update its algorithm to do just that, so in order to be prepared ahead of

time, you might want to start working on boosting your page’s conversion rate. This

can be done by implementing excellent screenshots in your app’s page to help

convince potential users to download the app.

05

Invest in Good

Creative

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08

Earlier this year Google reported that there are more Google searches taking place on

mobile browsers than on computers. This is a big deal that Google and Apple have

taken note of it. With indexing, apps can now be found through browser searches out

of the app stores. As users are starting to use this browsing method more and more,

we expect Apple to issue a new algorithm in the near future that rewards apps that are

indexed and boost their app store discoverability.

06

Indexing Can

Pay Off

Page 8: New app store search engine algorithm - the moburst survival kit

About us

Moburst is a full service, global mobile marketing agency that helps

companies grow their mobile business. After redefining hundreds of apps

and A/B testing every possible feature in every vertical, our team knows

what works for each product, and how to deliver the most relevant

experiences for each user. We love solving clients’ tough mobile challenges

and believe that the combination of creative thinking, advanced technology,

and data drives success at scale.

Hundreds of companies, from local startups to large global brands such as:

Microsoft Accelerator, Get-Taxi, Conduit, Sony Music and Nielsen Innovation,

have leveraged our product refinement, app store optimization (ASO), user

acquisition, and mobile consulting services to enhance their product and

maximize their KPIs.

Every day, our team’s mission is to innovate creative solutions that connect

brands with highly targeted audiences that convert into loyal users.

Moburst has offices in New York City, Israel and San Francisco.

To learn more, visit www.moburst.com or contact us at [email protected].

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