new addressing requirements to improve address quality
DESCRIPTION
New Addressing Requirements to Improve Address Quality. February 2007. Transformation Strategies. By 2010 our goal is to:. Reduce Costs Increase Delivery Point Sequencing to 95% Improve Service Reduce UAA by 50%. Cost of Poor Addressing. Annual cost of incorrect or missing primary number. - PowerPoint PPT PresentationTRANSCRIPT
New Addressing Requirements to Improve
Address Quality
February 2007
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Transformation Strategies
Reduce Costs
Increase Delivery Point Sequencing to 95%
Improve Service
Reduce UAA by 50%
By 2010 our goal is to:
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Annual cost of incorrect or missing primary number
Cost of Poor Addressing
REJECTED
1 Automation Handling
2 Manual Handlings} $60M Undeliverable
$99M Delivered through personal knowledge
4
Current
To qualify for automation rate discounts:
Run Coding Accuracy Support System (CASS™) address-matching software
» Standardizes addresses
» Provides ZIP + 4 code
CASS Cycle L
New requirement effective August 1
» Validates accuracy of delivery point
Potential impact to mailers about 2%
» Many mailers reporting lower drops in match rate!
New Addressing Requirement
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CASS Cycle L will require that a ZIP + 4 can only be assigned if the primary number DPV validates.
If the primary address cannot be verified, no ZIP + 4 can be returned. The vendor must return only the 5-Digit ZIP Code.
CASS Delivery Point Validation
U. S. Postal Service6060 PRIMACY PKWY STE 201Memphis TN 38188-0007
John Smith123 Main StreetMemphis TN 38188
38188-8134
38188
Yes
No
DeliveryAddressExists?
CASS
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Products being delivered: Servers – PC
Approximately same time
– 80 companies offer solutions Mainframe
0% to 20% increase
– 6 companies offer solutions
23 certified CASS Cycle L solutions
New Software Performance
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Business Process Solutions
LACSLink™ address update accommodation Allows interim use of new ZIP + 4 without changing current
address
Call center use of DPV Available now
Allows front-end capture of quality address data
DirectDPV™ Available upon implementation of CASS Cycle L
Improves processing performance by reducing redundant CASS processing of addresses
Responding to your issues:
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Provided notice to vendors (Feb ’06)
Discussed at 2006 National Postal Forum Addressing Symposium
Mailers’ Technical Advisory CommitteePresented at May and Nov meetingsFormed workgroup to prepare for August 1
implementation
Presented at over 30 Postal Customer Councils
Numerous trade press articles
Distributed USPS letter through vendors (Feb ’07)
Communications/Activities To Date
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Improve DeliverabilityRequirements for mailers seeking postage automation discounts
Articles in PCC Insider & Mailers Companion
December 2006
CONTENTS:
FRONT PAGE • It's As Easy As 1-2-3 • Show Them The SCAN! • "Deliverable As Addressed" Is The Goal • Improve Deliverability • If The Shoe Fits — Ship It!
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Emailed 174 surveys
NPF Address Quality Specialist Certificate holders
38% responded
95.5% aware of CASS Cycle L requirements
55.7% have known for more than 10 months
77% more than 7 months
52.4% have performed quality analysis in preparation
88.9% started preparations to meet new requirements
Communications Effectiveness
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Presenting at several industry association meetings
Conducting webinar for Business Service Network (Feb ’07)
Sending email blasts via “DMM Advisory”
Conducting special Q&A session at Postal Forum
Partnering with Sales & Business Acceptance on communication / training
Publishing articles (internal / external publications)
Ongoing 1-on-1 consultation services provided to assist individual mailers
Planned Communications/Activities
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Run files against Delivery Point ImmediateImmediateValidation tool to determine impact
Review and implement Immediate to August 1Immediate to August 1new processes within company
Correct bad addresses Immediate to August 1Immediate to August 1Use Address Element Correction (AEC) »AEC I – corrects 30-35%»AEC II – resolves 90%
Evaluate vendor productsImprove internal processes
Test and integrate new software Feb 1 – Aug 1Feb 1 – Aug 1 Implement Aug 1, 2007Aug 1, 2007
How to Prepare for CASS/DPV
Mailers should:
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Address Quality Resources
More information about address quality programs and regularly updated Frequently Asked Questions are available on the web:http://ribbs.usps.gov/index.html
The National Customer Support Center can also answer questions at 1-800-642-2914 or [email protected]