new acknowledgement

8/6/2019 New Acknowledgement

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ACKNOWLEDGEMENT

I am greateful to Mr.Sanjay Pradhan Founder and CEO and Mr.Vishal Nandeshwar

Area Sales Manager for giving me a opportunuity to work in its esteem organisation

MAXSECURE ANTIVIRUS Pune.

I would like to record my gratitude to our Director of IGBS and entire staff and specially

to my Internal project guide Mr.Amit Kulsreshtra for giving me a number of valuable

suggestion which have helped me to improve the style of presentation.

It has been a very educating and unforgettable and enlightening experience at

MAXSECURE ANTIVIRUS PUNE.


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Abstract/Executive Summary

We do our internship in MAXSECURE this company is already very strongly present in

US, UK and Australia there they have Spyware detector, Registry Cleaner, File

Shredder now they came in INDIA and launch new product Maxsecure antivirus in three

major states of INDIA Maharashtra (Mumbai,pune),Gujarat(Ahmadabad),MP(Indore)

We do the work on new product development and development of distribution channel

for maxsecure antivirus. So for that we make awareness of that product in market by

distributing broachers, our company executive also taking different press press

conference with that published news in different news paper and local news paper also

and its really help us for to make real awareness about our product in market.

For distribution channel development we individually meet to all pune and surrounding

areas distributer who selling computer software we gave them a 30 days demo version

of our product and make negotiation with them for our product or for capturingmarket .Already there is to many competitor in every market so for that we apply somedifferentiation strategy for to differentiate our product from existing once we add some

extra features in our product which other dont have and also concentrate on our

product packaging which is show more impact on product selling because its comes

under a product appearance which is the most important thing in every product

development. With that we also arrange dealer meets in every particular area for to

concentrate dealer towards our product and in that meets our Founder & CEO Sanjay

Pradhan address to all of them.

After some period of time when we completed our dealer survey we again revisit to thisdealer for to take feedback regarding our product which we gave them for 30days trail. If

they like the product its working capacity after that we talk with them regarding our

product selling we told them what exact cost of our product which as dealer they need

to pay and at how much price they can sell our product to end user all this thing we do

in distribution channel development its all about B2B marketing.

With that we also did B2C marketing for that activity 2weeks we visited different different

housing society different malls, colleges where we directly interact with end users and

here we get all the practical knowledge regarding how to convince, bargain , negotiate

and with that also learn how to face the question off different user.

So this entire project we learn how to use all this aspect like Idea generation, Idea

screening, concept development and testing, business analysis, beta testing and market

testing,technical implementation,commercialization,new product pricing all this

important aspect we practically learn in new product and its distribution channel.


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EXECUTIVE SUMMARY

OBJECTIVE

The project was carried out for the MAXSECURE ANTIVIRUS to conduct a market

research for antivirus requirement in distributors and consumer in the city of Pune.

With a following objectives-

To understand the market potential of its new antivirus product.

To analyse the present market condition of different compititor.

To understand the customer awarness about anivirus.

To understand what distributor and customer expectation from new antivirus

compare to present antivirus.

LIMITATION

The project was subject to the following limitation-

The project shows the overview of the some areas so result may vary when the

entire city will be covered.

Some of the distributors might have given wrong informationunavoidable

circumstances.

Due to some confidential data we cant able to provide exact statistical data.


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CONCLUSION

MAXSECURE ANTIVIRUS is new firm in India they already succesfully present in

US,UK and Australia there they have product spyware detector.After getting good

response they again come back in India and develop this new antivirus.

In this antivirus they develop some extra features which other antivirus is doesnt have

and its more user friendly no any coplicated function in it this are the main featureswhich differentiate this antivirus from other.

For the development of market for this antivirus we make a research of distributor and

consumer which helps us to understand exact whats the condition of antivirus which

already avilable in Pune market

During this market research it was found out that both distributor and consumer are

manly giving preference to only that thing which make there work easy with significant

solution.


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INTRODUCTION

Antivirus is comes under software product which manly use in IT industry and for

personel use also in computer its main function is to protect the computer from different

kind of viruses.

In todays scenario everyone is using internet so the chances of affection of viruse to

system is more through internet so it contain tracking cookis,trojen this are the some

type of viruses which hack the user personnel information to prevent this thing antivirusis plays vital role in that. Only when if this antivirus is developed by that manner .

This study would help us to knowing the how much distributor and the consumer aware

about there securities regarding computer. Through that we also learnt many thing like

whats the distributor as ur partner for saling your product in market what is his condition

what expectation they have from your product ,what extra features your product

provided to them to tackle the consumer. From consumer as our direct/end user we

learn how they set there mind about any particulor product selection process which

thing they see at the time of when they purchase .


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COMPANY PROFILE

About Max Secure

Max Secure Software is a global software company developing products designed to

protect the privacy and security of Windows computer users. The company creates

innovative privacy, security, protection and performance solutions for Internet users.

Max Secure Software has a strong technical team of qualified professional and a

dedicated customer support team to cater to all the requirements of the customers.

Company Overview

Max Secure Software creates user-friendly and innovative PC security and privacy

products, focusing on Individual, Professionals and Corporate Internet users across the

globe.

Max Secure Software founded in February 2002, is a global provider of world class Anti

Spyware Solution. It is in the Primary Domain of Security and Privacy. The company

creates innovative privacy, security, protection and performance solutions for Internetusers.

Max Secure Software is a professionally managed software company with an excellent

management team. The company has strong leadership with robust technology

experience as the founders have tremendous background in developing world-class

security and privacy solutions.

Max Secure Software drives on the basic emphasis that simplicity, integrity and attitudein providing perfect solutions and total customer satisfaction.

Max Secure Management Team

Max Secure Software has assembled a dedicated, visionary management team and

advisory board with tremendous entrepreneurial, information technology,
http://www.maxpcsecure.com/management.htmhttp://www.maxpcsecure.com/management.htm


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marketing/sales, e-business, and software development experience. The Company has

drawn executives and advisors from senior positions at major corporations with

tremendous experience.

Max Secure Products

Using Max Secure products, assures you greater privacy, safer Internet browsing,

improved system performance and faster browsing speed.

Max Spyware Detector

It is a globally recognized, 5-star rated Anti-Spyware that provides real-time protection

against spyware, Trojan, worms, adwares, BHO and keyloggers.

Max Registry Cleaner

This is an advanced registry cleaner for windows. It safely cleans and repair problems

with your windows registry that are common causes of crashes and slow performance.
http://www.maxpcsecure.com/products_home.htmhttp://www.maxpcsecure.com/spywaredetector.htmhttp://www.maxpcsecure.com/registrycleaner.htmhttp://www.maxpcsecure.com/products_home.htmhttp://www.maxpcsecure.com/spywaredetector.htmhttp://www.maxpcsecure.com/registrycleaner.htm


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Management Team

Sanjay Pradhan: Founder & CEO

Sanjay Pradhan, who is the Founder & CEO of Max Secure Software, has been

recognized for his leadership and team-building skills in technology and management.

He has held a successful International career of almost two decades starting in the

U.S.A with companies pioneering in Real Time Dynamic Simulation, Artificial

intelligence, designing and deploying Control systems using Batch Processes. At a

Fortune 500 company, he successfully held various positions with increasing

responsibilities in the technical and business development. He traveled extensively to

work with a large diverse client base. His key responsibilities during his tenure at the

Fortune 500 firm was establishing the India office where he developed and managedkey client-relationships and delivered solutions. At Max Secure Software, he is

responsible for overall business Strategy, Marketing and Product development.

He received his B.S in Chemical Engineering from Indian Institute of Technology (I.I.T.)

Kanpur in 1986. He did his M.S from Carnegie Mellon University, (C.M.U.) Pittsburgh in

1987, in Artificial Intelligence and Optimization.

Rachna Pradhan: Co-Founder & CTO

Rachna Pradhan is the Co-founder and Chief Technical Officer at Max Secure

Software. She directs the technology vision behind Max Secure Software's product

development. She assesses emerging technologies for the existing and new products to

make them highest performing and customer friendly. Her main objective is to have as

much complex functionality as possible in the back-end but front-end very easy to use


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such that customers view Max Secure products a best of breed solution. Her versatile

career includes extensive experience of over 20 years. She has successfully managed

projects providing varied solutions in the field of R&D, Design, Manufacturing and

QA/Testing in diverse technology sphere, right from manufacturing of Television sets,

developing Power supplies for missile launchers, designing Photo Cameras, buildingPower distribution sub-stations, Quality Audit of Nuclear power plants to Managing

Software Projects and Products.

She holds BS in Electrical Engineering from Indian Institute of Technology (I.I.T.)

Kanpur in 1985. She is a Project Management Professional (PMP) and holds PGDBM

(Operations Research). She has also completed several Computer Science and WebTechnologies courses.

She handles technology with enthusiasm and develops innovative solutions with very

persistent approach. She is an entrepreneur who believes in thinking out-of-the box.

She drives employees about producing highest Quality Solutions. Most technology

breakthroughs in Max Secure Software products were possible because of her Passion

to experiment the ideas to fruition. She relentlessly develops the continually learning

and evolving attitude in her employees. Passion for Excellence is nurtured in the culture

of the organization. She is an avid reader of Security related articles, mostly on-line.

She spends the rest of her time with Yoga, Gym, reading, cooking, painting and kids.

Her mission is to accelerate the rate of change in SDLC through efficient Product

Architecture, quickly improve the company's Products Performance technologically and

to Go Where No Competition Has Gone Before.

Board of Advisors

Bob Daly: Principal, RD Consulting Services

Bob Daly has been active in the software industry for the past 17 years and has always

striven for excellence in all facets of his work. He is the Principal, RD Consulting

Services, which addresses the needs of growing software firms using tailored

workshops with emphasis on productive process improvement. He also does software

process engineering due diligence analysis and detailed technical due diligence for high


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profile venture capital firms. He is an adjunct professor of Computer Science at Queens

College in New York.

Before this, he was VP of Engineering of Cheyenne Software, where he was

responsible for the product creation process from requirements through code

development; quality assurance, localization, delivery and product review coordinationas well as technical support. The award winning, network essential product, ARCserve,

was created, developed and popularized under Bobs leadership. A graduate of Rutgers

University in New Jersey, Bob did his graduate work at C.W. Post.

Manish Chandra CEO of Kaboodle

Manish Chandra is the founder and CEO of Kaboodle, an emerging leader in socialmedia with a focus on shopping and e-commerce. Prior to Kaboodle, Manish was the

VP of Worldwide Marketing at Versant Corporation (NASDAQ: VSNT), a company he

joined after he catalyzed the acquisition of Mokume Software. Before Versant, Manish

served in various roles at Versata including VP of Marketing and Product Strategy and

was part of the executive team that grew the company from 8 to 600 and took Versata

public in March 2000.

Manish also spent time in R&D and Product Management Roles at Sybase (NYSE:SY)

and Intel (NASDAQ: INTC) before joining Versata. Manish is a charter member of TiE

and chairs the TiE Special Interest Group on Internet and New Media. He is an alumnusof the Young Entrepreneurs Association. Manish holds an MBA from Haas Business

School, MS in Computer Science from UT Austin and a Bachelor of Technology from IIT

Kanpur, India.

Michael DeVries: Chief Executive Officer, Instill Corporation

Mike DeVries serves as chief executive officer of Instill, the leading provider of

spend intelligence solutions to the food services industry.. He brings to Instill 25

years of enterprise software and services experience. Prior to joining Instill,

DeVries co-founded Powershift Partners, a business strategy and start-upincubation firm focused on the On-Demand solutions market. DeVries also served

as CEO for Clarus Systems, a provider of VOIP testing software and Wakesoft, an

application infrastructure provider.


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As Chief Marketing Officer for Versata, he defined the strategy and developed the

partnerships that took the company from start-up to $57M in revenue over a four

year period. DeVries spent 10 years at General Electric where he served in a

variety of Information Technology and General Management positions. DeVries

holds a BA in Economics from the UC Santa Barbara.

Rao Remala: Director, Microsoft Corporation

Nurturing PC progress from the very start, Rao was the first person to write code for and

give initial shape to the ubiquitous Microsoft Windows program, which is used on a daily

basis by millions globally.

In a 21-year period with this Goliath of the information technology world, he worked on a

slew of the company's best known products - Basic, Cobol Compiler, Windows 1.0,

Windows 2.0, OLE 1.0, OLE 2.0, Office 95, and Office 97. He held a range of positions

from individual contributor, to Group Manager, to Product Unit Manager and was anintegral part of the team that virtually defined the personal computing industry.

Before Microsoft, Rao was working at DCM, Computer R&D center and then at

Hindustan Computers Limited (HCL). Rao has a Master's degree in Computer Science

from Indian Institute of Technology, Kanpur. India and a Bachelor's degree from REC

Warangal College with highest honors in the engineering program.

Board of Directors

Sanjay Pradhan: Founder & CEO

Rachna Pradhan: Co-Founder & CTO


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Ramneek Bhasin CEO of Mobio Networks

Partners

Max Secure Affiliate Program

Max Secure Software would like to partner with individuals / organizations that are

eager to make commitments to sell world class Anti Spyware and Privacy

Solutions.

As a Max Secure Affiliate you will enjoy a broad range of benefits including

rewards, tools and resources. These benefits are designed to speed up your time-

to-market, lower the cost of doing business and identify new revenue streams thatwill help you broaden your customer base and significantly increase your

profitability.

Benefites of Max Secure Affiliate program

Huge and Massive 60% commissions on all Sales!

Generate monthly income of $40,000

We provide commissions on all cross sales as well

Dedicated and Personal affiliate account manager

We offers your site visitors flexible customized ordering process, coupons and

deals that will bring you the highest ROI!

You receive commission on all products that your referred customer purchases,

not just the initial product they clicked on


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Max Secure handles all customer service, post sales support and tracking of

sales so you can concentrate on selling

RESEARCH METHODOLOGYThe Research Methodolgy for finding the raw data was markst survey with the help of

questionnaire and the questionnaire was directly by distributor and consumer through

personal interview.After this raw data was compiled and analysed to the access the

MAXSECURE ANTIVIRUS product in the city of Pune.

METHODOLOGY

Interview

Questionnaire

Observation

Types Of Research-

Descriptive Research Ddesign-

It determines the frequency of phenomenon of interest or of its association

with something else .It narrates fact or characterisics whereas diagnostic study

relates to association of variables.Its always help researcher to a lot of spade

work and act as a launch pads of further research.


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Data Collection Techniques

a) Questionaire method

b) Observation method

Analysis Technique

a) Rating scale questions (Ranking)

b) Dichotomous questions(Yes/No)

c) Multiple choice question (Optional)

Finding and analysis

a) Both distributors and consumers give more importance to the price

b) Launch activity plays an important role

c) Extra feature is the most important thing which both of them ask.

d) Speed for scanning, while scanning if its affect the system performance

or not.


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e) Service is realy available for 24*7 or not

f) How its multiuser work.

g) How the enterprise version work

h) Which is the most suggested antivirus by distributor to end user.

i) Which is the most preferable antivirus in consumer mind.

j) Which extra feature distributor or consumer like to add for that we focus

on there suggestion regarding our product.

Annexure

For to find out the market for our product we make the survey of the current market

through that we get information about the how much market capture by other antivirus for


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that purpose we design such kind of questionnaire which help us to collect exact

information about current antivirus market.

We survey the entire area which recommended to us by our company and in that area

we visited near about 55-60 dealers through that area we collect information about which

antivirus is capturing how much of market and we also get the information about theevery antivirus position in market.

For that purpose we design this questionnaire.

Questionnaire for dealers survey

1. Name of dealer

2. Person contacted

3. Address

4. Tel. no

5. E-mail id

1.Which services do you provide?

Hardware Software AMC of H/W AMC of S/W All the above

2. Which Antivirus softwares do you sell at your shop?Norton Trend-

MicroQuickheal

MacAfee

AVG Netprotector

Other(pleasespecify)

3.How many copies do you sell per month?

Total Unit : __________Norton Trend-

MicroQuickheal

MacAfee

AVG Netprotector

Other(pleasespecify)


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4. Who are your target customers for antivirus software?

Home users SME Corporate

5. Which benefits customer seeks from antivirus software?Security Frequent

upgradesEconomy Technical

supportScan Time

6. Rank the following Brands of antivirus according to following parameter

(Please rank at least three brands)

Brand Maxsecureantivirus

Norton Trend-micro

Quickheal

MacAfee

AVG Netprotector

Other(pleaseantivirusspecify)

Rank(1-5)

7. Which Antivirus do you recommend to customers and why?

Quality Margin Technical support Availability Brand awareness

8. Rank the following factors for dealing in antivirus software?

Margin Service of vendor Brand Product reliability

new acknowledgement

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