INSPIRED LIVING IN AND AROUND TARRANT COUNTY

2 0 1 8 M E D I A K I T

817 HOME

QUARTERLY

20,000+circulation

Home design, décor and advice

BI-MONTHLY

19,000+circulation

Southlake’s #1 circulated magazine

MONTHLY

55,000+print/digital circulation

Largest circulated magazine in Tarrant County

BI-ANNUALLY

15,000+print/digital circulation

Newly engaged couples

BI-MONTHLY

11,000+circulation

Affluent areas of west & southwest Fort Worth

817 HOME BRAND POWER

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A U D I E N C EE N G A G E D. A F F LU E N T. T R E N D S ET T E R S.

817 HOMEMore than 2 million people call greater Tarrant County home, and their homes tell the stories of their lives. From timeless mansions to historical estates to charming bungalows to luxury townhomes, 817 HOME showcases it all, with discerning editorial and photographic

coverage of all aspects of our area’s most interesting addresses. We interview the homeowners as well as the creative teams involved in building, designing, renovating, recrafting and furnishing each residence—the architects, builders, interior designers, artisans and craftsmen.

LUXURYMARKET

The housing market on the western half of D/FW is robust, and its architecture and design professionals are leading the way to creating houses that are homes. The affluent readers of 817 HOME have an appetite for local resources to help them create the perfect spaces for their families, their lifestyles, their philosophies of living.

AUDIENCE

Our demographic of informed and affluent consumers and style influencers is a winning combination for any home builder, architect, interior designer and design aficionado.

DISTRIBUTION

Targeted direct mail to the area’s most prestigious addresses as well as to influencers and tastemakers in the design community.

REACH

The dual reach of print and digital editions, and the power of an audience that meets both quality and quantity standards.

CONTENT Award-winning writers and photographers with deep roots in the market create fresh coverage of home design and real estate.

817 HOME

INTERIORSThe best of home design—inspiring, inviting, on trend and fresh. Each issue offers an insider’s tour of one of the area’s most intriguing homes, from luxurious and expansive to quirky and personal, villa to country cottage. Our feature homes are always surprising, innovative, creative and personal, with a story to tell about how people live in their spaces — and how those spaces were inspired, designed and created.

DESIGNFocus on the delight of the details — from garden style to tabletop to wallcoverings and furnishings. Each issue, we explore an angle or element of design in depth, traditional to trending. We’ll look at strikingly original table décor for a holiday party one month, a lush local garden the next.

INSIDE DESIGNLocal designers and style makers reveal their take on home design.

WORD OF ADVICEWant to know what the experts think? Interior design experts and others — builders to architects to manufacturers — answer our question of the month.

WHAT WORKSEditor Babs Rodriguez writes about problems and solutions, sometimes addressing decorating dilemmas, other times kitchen renovations— or anything our readers may have pondered needing, changing, reinventing or buying for their own spaces.

TRENDINGWant to know the latest trends in home décor? This is where you’ll find it.

INSIDE BACKNew shops, new products, everything you need to know about what’s new, all anchored on the page facing the inside back cover.

CONTENT

817 HOME

Our readers have a passion for home, garden and design, and they have the means to outspend readers of other local publications. With the ongoing promotional power of the #1 circulated magazine in the county (360 West) and the #1 circulated magazine in Southlake (76092 Magazine), awareness of 817 HOME is unparalleled. This ongoing top-of-mind marketing effort extends your message to more affluent consumers at a lower cost per thousand. To capture this reputable and loyal audience, we have developed a highly targeted approach to our distribution.

AWARENESS

817 HOME

MAILINGS817 HOME is distributed via address-specific postal mail to all homeowners in the area who reside in a home valued at $750,000 or higher. This guarantees that the magazine is received by an A-list audience in Tarrant, Parker, Johnson, Hood and southern Denton counties. These are the luxury homes of the top business owners, executives, bankers, lawyers and doctors in the market.

INDUSTRY MAILINGSA select list of interior designers, developers, architects, builders and remodelers from the area receive 817 HOME. These are industry professionals and taste-makers in home design and advisers to affluent homeowners in the area. Lists include HBA, NARI, AIA and ASID members.

SIGNATURE & CHARITABLE EVENTS We partner with charities as well as luxury leaders in the homebuilder, architecture, decor, real estate and art categories to host and sponsor high-profile benefits and events.

CLUB DISTRIBUTION The top private and country clubs in Tarrant County receive complimentary copies each month for member enjoyment.

NEWSSTAND Copies of 817 HOME can be found throughout D/FW at Barnes & Noble, Central Market, Whole Foods and Books-A-Million locations.

BONUS DISTRIBUTION 817 HOME is distributed at all advertiser locations. Stores where luxury goods are sold receive copies for their use at events, and for general distribution to their customers.

DIGITAL EDITIONThe complete magazine is available and archived on our website as well as on all Apple or Android devices. The digital version of your ad includes a link to your site.

DISTRIBUTION

817 HOME

SPRINGMar/Apr/MaySPACE RESERVATIONFeb 23DIGITAL AD MATERIALS DUEFeb 28ON NEWSSTANDMarch 16

SUMMERJune/July/AugSPACE RESERVATIONMay 25DIGITAL AD MATERIALS DUEMay 30 ON NEWSSTANDJune 8SPECIAL ADVERTISING SECTION:

Faces of 817 HOME

FALLSept/Oct/NovSPACE RESERVATIONAug 24DIGITAL AD MATERIALS DUEAug 29ON NEWSSTANDSept 14

WINTERDec/Jan/FebSPACE RESERVATIONNov 23DIGITAL AD MATERIALS DUENov 28ON NEWSSTANDDec 14

817 HOME

RefreshReturn of the Light. We look for solutions and innovations that hold light, capture light and share bright ideas. And we share the promises of spring in colors, textures, materials and plants. Our illuminating issue.

ReimagineColor! Fresh applications, bright and unexpected uses. Color as it defines our spaces, expands our imaginations, and makes a statement in homes, on tabletops and in the garden. Our colorful issue.

RedoCelebrating our communal spaces, from the dining table to the living room to the patio. Homes made for hosting family and friends. Refined designs and joyful decor. The gear we need to survive the holidays. Our entertaining issue.

RenewThe fine points of nesting. The comfort and joy that make a house a home. Soft elements, fireside warmth, the nurturing elements. Our cozy issue.

DEADLINES 2018

817 HOME

RATES & SPECIFICATIONS 20182-Page Spread

Bleed:18.5” X 11.3125”

Trim:18” X 10.8125”

1/4 Page

3.875” X 4.75”

Full Page

Bleed:9.5” X 11.3125”

Trim:9” X 10.8125” 1/2 PageHorizontal 8” X 4.75”

1/2 PageVertical

3.875” X 9.75”

All rates are net and are quoted per issue. All ads are 4-color and include ad design by our staff at no additional charge.

Publication Trim Size: 9” X 10.8125”Image Resolution: 300 DPILine Screen: 150 LPISafety: 3/8” from the trim on all sides Bleed: 1/4” extra outside trim on all sides

Acceptable File Formats: jpeg, tif, eps or PDF/X-1a files are accepted. Please make sure all fonts are outlined and embedded. • For information on creating PDF/X files go to www.adobe.com.• All images must be high-resolution, 300 DPI and placed in document at no more then 125% of its original size. • All images should use the CMYK or greyscale color space. Do not submit files in RGB, PMS or images pulled from web pages.

• Please include bleed and crop marks with a 1/4” offset from trim size.

Ad Size/Position 1-3 X 4-6 X 7-8 X

Two-page Spread $4,760 $4,375 $4,120 Back Cover 4,265 3,925 3,670 Inside Front 3,755 3,455 3,235 Inside Back 3,300 3,040 2,850 Page 1 3,440 3,160 3,025 Page 2-7 3,235 2,975 2,770 Page 8-11 3,040 2,795 2,615

Full Page $2,975 $2,695 $2,395 1/2 Page Horizontal 1,970 1,795 1,595 1/4 Page 1,095 995 895

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