Neville Hobson, ABCCommunicator | Blogger | Podcaster | Social Media Strategist

London, November 19, 2007

It’s About Engagement

Nokia on YouTube: http://www.youtube.com/watch?v=fBwlpBHl4Cg

Evolution from read-only to read/write and sharing/giving, aka Web 2.0

Disrupting traditional businesses and models

New companies, new ideas, new behaviours appearing to leverage the shifts

BlogsWikisRSSPodcastsVideocasts /

VlogsMoblogsMMS Internet

telephonySocial networksVirtual

communities

Tools that facilitate: Communication Engagement Transparency Trust

Tool that are: Complementary to

traditional communication activities

Used by organizations who recognize the social characteristics of effective communication

[Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]

16

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Your publicsare

everywhere

From ‘command and control’ to – Engage and participate Advocate Influence and persuade Informal and conversational Build genuine community

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1. ‘Command and control’ communication is no longer effective If it ever was

2. Employ social media because you no longer have a choice Message control has already shifted away

from you

3. Combine the new with the traditional23

Change and opportunity are all around us

The old communication rules still apply1. Define objectives2. Figure out how to achieve objectives3. Execute4. Measure results5. Rinse and repeat as required

Use the appropriate tools for the job It’s about business – and

communication – not technology

Neville Hobson, ABCPhone: +44 7824 33 7000Email: neville@nevillehobson.com

Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.bizSkype: nevonskypeTwitter: www.twitter.com/janglesJaiku: jangles.jaiku.com2nd Life: Jangles Junot

Thank You!