never say never with social media
TRANSCRIPT
AARON MANFULL@manfull
NEVER SAY NEVER
with social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfull
AARONMANFUL
L
AARON MANFULL@manfull
LET’S START WITH A BRIEF
HISTORY LESSON
AARON MANFULL@manfull
1HOW DO YOU
DETERMINE WHICH APPS TO USE?
AARON MANFULL@manfull
WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT
OR TO AID IN ITS REPORTING.
AARON MANFULL@manfull
WORK TO ENSURE THAT THE APP MAKES YOUR JOB EASIER
OR YOUR WORK BETTER.
AARON MANFULL@manfull
REGARDLESS OF THE MEDIUM YOUR STAFF SHOULD BE USING SOCIAL TO
1. TELL A STORY2. PROMOTE YOUR
WORK3. PROMOTE YOUR
PROGRAM
AARON MANFULL@manfull
2WHEN
SHOULD YOU PUSHYOUR STAFF TO
USE TOOLS?
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WHEN THERE IS A CRITICAL MASS
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WHEN ASTUDENT IS READY
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3HOW SHOULD YOU
IMPLEMENT SOCIAL TOOLS WITH YOUR
STAFF?
AARON MANFULL@manfull
HAVE POLICIES IN PLACE
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HAVE IT PART OF YOUR EDITORIAL POLICY
AARON MANFULL@manfull
HAVE JOB DESCRIPTIONS FOR EACH NETWORK
AARON MANFULL@manfull
PROVIDE TRAINING FOR
STAFFERS
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GIVE THEM A LIST OF STAFFS/BRANDS TO FOLLOW
SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGE
TWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS
INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS
AARON MANFULL@manfull
TALK ABOUT BEST PRACTICES FOR EACH NETWORK
1. SPEAK THE LANGUAGE OF THE MEDIUM
2. UTILIZE PHOTO/VIDEO AREAS
3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY
4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE
5. BE NICE.
AARON MANFULL@manfull
PROVIDE DUMMY SHEETS FOR BEGINNERS
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TRAIN THEM WHAT TO DO WHEN SOMETHING GOES WRONG
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DEVELOP A PLAN FOR CONSISTENT COVERAGE
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TRACK RESULTS
AARON MANFULL@manfull
DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->
Make it worth it -->
Make it Memorable -->
Make it fun -->
Feed your goal -->
AARON MANFULL@manfull
IFTTT madness
http://goo.gl/bC9QpG
AARON MANFULL@manfull
TRACK EFFECTIVENESS WITH ANALYTICS
• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS
AARON MANFULL@manfull
LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYBE NICE
AARON MANFULL@manfull
NEVER SAY NEVER
with social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfull
AARONMANFUL
L