NeuroMarketingPersuasion and the Psychology of Marketing

Visual Content: Science of Engagement-

Compiled by author from source: skyword.com

Infographics Whiteboard Animations

Visual Metaphors

Visual Animation Videos

Techniques:Infographics-

Motion

Colors

Symbols

There is certainly a science behind data retention, whether it is psychological, sociological, or purely physiological

Sticking to a three-color palette is visually easier on the eyes

Placing a narrative hook in the middle or at the end of your infographic 

Using typography as something that sets a piece’s tone rather than a distracting visual focal point

Compiled by author from sources: skyword.com

Infographics:Facts-

High-quality infographics are

liked and shared 3 times more than any other type of

content

60% of marketers

predicted the use of

infographics will increase in

2016

Infographics were the B2B

content marketing

tactic with the biggest

increase, up from 51% to

62%

People following

directions with text and

illustrations do 323% better than people

following directions without

illustrations

Compiled by author from sources: blog.hubspot.com Image Source: Google Images

Techniques:Visual Metaphors-

A visual metaphor is the representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity

The power of graphic fusion comes from combining two clichés, symbols or aspects of a situation into one new image

Compiled by author from sources: howdesign.com Image Source: Google Image

Visual Metaphors:Facts-

Messages are created to make us believe, feel, act and buy

When visual metaphors are used in marketing, consumers tend to acquire more positive effects and comprehend deeper meanings to unravel the complex parts of an advertisement

Visual metaphors not only have an impact on persuasion but they also have a remarkable power to make designers more creative

Compiled by author from sources: journal.faa-design.com Image Source: Google Images

Techniques:Whiteboard Animations-

Whiteboard designs use a real-life whiteboard artist's hand to simplify and focus attention, it prevents wandering and ensures the message is absorbed

The attention, memory, emotion, networks in the brain are hooked up to decision-making and motivational centers that control our actions

Compiled by author from sources: marketingprofs.com Image Source: Google Images

Whiteboard Animation:Facts-

Attention spans shrank by 1/3 between 2000 and 2015

People’s attention span can be sustained for long periods of time, if provided visual material they enjoy

Adding visual, whiteboard animation and videos ignites emotion-fueled mentalizing and a desire to share

The attention, memory, emotion and mentalizing networks are hooked up to decision-making and motivational centers that control our actions

Compiled by author from sources: marketingprofs.com

Techniques:Visual Animation Videos-

Home Page Video

Landing Page/Sales Pitch Video

Promotional Video

Information Video

Illustrates what it’s like to use the service rather than describe features and benefits

Address the viewers pain, show how it can be solved 

Great for sharing on social networks and posting on a blog

Visitors will appreciate your sharing of knowledge, your blog will stand out of the crowd

Whiteboard Animation:The Effects on the Brain-

Whiteboard video’s have recently been dubbed the next big

thing

Reports suggest they convert up to 150% more than regular

videos

Basically when someone draws

something they like, it triggers the release of dopamine in the brain

That’s the hormone our brain uses to feel

good

Recently researchers

discovered that when you

merely watch people drawing it has the same

effect

Compiled by author from sources: joelcomm.com

Visual Animation Video:Marketing effectiveness-

Effective tools to create concepts that are developed verbally and visually

Powerful tools for familiarity between a user and a product

Unite two different categories together to reveal the qualities between them

Produce a greater degree of cognitive activity and makes ads more persuasive and credible to audiences

Users focus on images before text

The larger an element (image or text), the more attention it attracts

Colorful elements attract more attention than others

Images of people draw more attention than generic images

Compiled by author from sources: marketingtechblog.com

Visual Animation:Marketing Effectiveness-

Combines visual images with voice-over explanations

Increase the quality of your website

Increases SEO rankings

More interesting than having written content only

They connect with people on an emotional level 

Compiled by author from sources: brandepix.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

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www.mediacontactusa.com

Sources Cited:

"5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness | Marketing Technology." Marketing Technology. N.p., 2016. Web. 05 July 2016.

https://www.marketingtechblog.com/animated-explainer-videos-inbound-marketing/

37 Visual Content Marketing Statistics You Should Know in 2016. 37 Visual Content Marketing Statistics You Should Know in 2016. N.p., n.d. Web. 07 June 2016. http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000013w1kjmonhenvyb2dgxpwb3db

""Master the Metaphor: Using Metaphors in Design." HOW Design. N.p., 2015. Web. 21 June 2016. http://www.howdesign.com/articles/metaphor/

The Persuasive Effect of Using Visual Metaphors in Advertising Design, Kadry, A. http://www.journal.faa-design.com/pdf/6-1-kadry.pdf

Sources Cited:

The Ultimate Guide to Infographic Marketing http://www.convinceandconvert.com/content-marketing/infographic-marketing/

"The Visual Science of Content Marketing and What It Means for Creatives." The Content Standard by Skyword. N.p., 2014. Web. 15 July 2016.

http://www.skyword.com/contentstandard/storytelling/the-visual-science-of-content-marketing-and-what-it-means-for-creatives/

“Why Whiteboard Videos Convert up to 150% More - Joel Comm - New York Times Best Selling Author, Keynote Speaker, Social Influencer, Futurist." Joel Comm New York Times Best Selling Author Keynote Speaker Social Influencer Futurist. N.p., 2014. Web. 22 June 2016. http://joelcomm.com/why-whiteboard-videos-convert-up-to-150-more.html

"Why Is Whiteboard Animation so Effective | Brandepix." Brandepix. N.p., 2016. Web. 05 July 2016. http://www.brandepix.com/why-is-whiteboard-animation-so-effective/