Simple Cloud Networking

Randall DavisDirector, Network Enabled CloudAT&T Business Solutions

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

User-Defined Network CloudAT&T puts customers at center of best-in-class network with modern, cloud-based architecture

Open, simple,scalable network

User-definedNetwork cloud

Secure andreliable network

services

AT&T APIs Customercontrol

On-demand andin real-time

We’re changingeverything …

how our network is designed … how we work withsuppliers … how we operate … how we manage software

The User-Defined NetworkCloud is our vision for thenetwork of the future.

And we’re tapping into the latesttechnologies and open network principlesto make it happen. It’s a fundamentallynew way to build a smart, cloud-like network that addresses the changes in our business and the needs of our customers.

2 © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

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Barriers to Moving Workloads to the Cloud

Typical Cloud Challenges“Our business units have scattered needs. We need scale to reduce costs, but have to meet auditors’ security requirements.”

CTO – electronics manufacturer“Some of our legacy systems are difficult to move to the cloud – they’ll have to wait until we’re re-architecting.”

CIO – investment and real estate firm“…it’s sort of out-in-the-wild for mobile.”

CIO - mid-market bank“IT isn’t really comfortable with cloud. The largest barrier is culture, really.”

CTO – manufacturer

Primary Concerns with Cloud Adoption:

Problem resolution support

Flexibility

3.60

3.72

Data security 3.56

Improve agility

Improve responsiveness

Improve processes

3.30

3.52

3.74

Price/contract flexibility

Cut IT costs

3.48

3.80

Cloud Services Business Trends: Ovum Report, July 2013Scale: 1=Not Important; 5=Most Important

PerformanceSecurityAgilityCost

How can the network address cloud• integration complexity?• security and compliance?

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

The Network Enabled Cloud EcosystemEmbed Cloud Solution Providers in Client VPNs

Build Ecosystem

APIs

SDN-Based Innovation

Go Mobile

Bundle Security

Integrated SLAs

Brokerage Framework

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AT&T Network Enabled Cloud

Scalable, High-Security, High-Performance, Integrated Solutions

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

Roadmap

“Either the VPN vendors need to figure out cloud, or pure-cloud vendors need to partner with network”

CIO – financial services firm

Remote Staff

Operations

Mobile Devices

AT&T VPN

AT&T

CSC

What Can You Get from a Network Enabled Cloud?Simply integrate a cloud service on the enterprise MPLS VPN

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SecurityPrivate IP address space, avoid Internet DDOS

Agility API controlled pre-integrated, survivable infrastructure

ElasticityDynamic bursting

CostBaseline capacity with bursting overage

PerformanceGlobal, one-hop routing

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

AT&T VPN

NetBondSM

Separated Customer Traffic

Service PointCloud Solution

Providers

Orchestrated API Control

IaaS/PaaS/ SaaS

Operations Sites

RemoteStaff

Mobile Devices

“Being able to move everything to the cloud,

but have restricted access – high value for us.” VP Technology – media

& technology firm

Break the Static Complexity Model

Hair-pin through the data center

Build each redundant connection • Any-to-any, instant-on connectivity• Avoids Internet DDoS threats• Improved latency and throughput• Privacy from separation• Better availability from simplicity• Bursting eliminates gaps and gluts• Cost model aligns with cloud usage

AT&T MPLSVPN

CloudSolution

Providers

Users

6 © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

“An end-to-end solution needs to be simple. Complex to build, but that’s not my problem.”

CTO – newspaper group

MPLSVPN

Users Cloud ServiceInterconnectionSite

UsersCorporate Data

CenterCloud Service

IPSec Tunnels or Private Lines

MPLSVPN

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Network Enabled Cloud Outcomes

Ecosystem Business Results

Time to Market• Agile, production access to cloud solutions• Immediate network integration across the ecosystem

Easy Solution Choices• Process owners access unique CSP value propositions• Resolve complex integration problems at scale• Shared innovation roadmap across network/CSP

solutions• Affordable performance

Compliance Simplicity• Network-based integration framework• Steer stretched developers and hard problems onto

scalable models

Technology Integration• Eliminate provisioning• Asset-free resource

management• Private network isolation• Common design model

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

“If Cloud’s an extension of your network, you can put certain

things in the SLAs like managing your own area of the cloud.”

CIO – mid-market insurance

• Mobile integration• Dynamic scaling & bursting• Pay for sustained capacity• Global reach• Common ops model

Remote Staff

Operations

Mobile Devices

AT&T VPN

AT&T

CSC

8 © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.