LinkedInThe Basics

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Career Coach Corner

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LinkedIn - What is it & Why use it?

Over 300 million professionals use LinkedIn to exchange information, ideas and opportunities

Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual – Interviewer Research Companies Find Employment Opportunities Let's get started

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LinkedIn Navigation Tabs

Home Profile

Edit, Whose Viewed Your Profile

Connections Keep in touch, Add Connections, Find Alumni

Jobs Interests

Companies, Groups, Pulse, Education

Business Services Post a Job, Talent Solutions, Advertise

Upgrade

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LinkedIn Icons

Located in the Upper right part of the screen Mail Flag Add Connections Profile Photo Sign Out, Account: Basic - Upgrade, Job Posting, Company Page, Language, Privacy & Settings, Help Center

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LinkedIn Home Page

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LinkedIn Home Page

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Photo, Headline, Contact Info & URL

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Photo, Headline, Contact Info & URL

Passport or facial photo Any digital image can be cropped Avoid unemployed, “next big opportunity”, etc. In job search – list volunteer work or efforts

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Summary and Specialties

Add descriptions to your LinkedIn Profile Summary Section

Summary should start with your email address and contact Information at the top

Summary paragraph one should be about what you do, your job title, and description and use keywords

Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) Keywords

Summary paragraph three tell how you will solve a companies problems use a story (SAR) Keywords

Add keywords to your LinkedIn Summary Section

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Experience Previous Positions

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Experience Previous Positions

• Job Listing Hands on development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness.Help define social media strategy to meet the bank's objectives. Execute on that strategy over time.Optimize page design using A-B testing.Plan for internal advertising rotation to ensure optimization of ad space within our site.Assist in the development of online advertising to promote brand and product/service awareness and drive traffic to our website.Provide guidance to agency recommendations on search engine marketing.Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management.

• Your ProfileLed development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness.Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time.Optimized page design using A-B testing.Planed for internal advertising rotation to ensure optimization of ad space within our site.Assisted in the development of online advertising to promote brand and product/service awareness and drive traffic to our website.Provided guidance to agency recommendations on search engine marketing.

Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management

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Optimize Previous Position Experience

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LinkedIn Connections – Keep in Touch

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LinkedIn Jobs

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LinkedIn Interests - Companies

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LinkedIn Interests - Groups

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LinkedIn Interests - Pulse

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LinkedIn Interests - Education

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LinkedIn Strategic Practices

1. All Star profile with photo

2. Headline – descriptive and accurate, not title

3. Summary and specialties section

4. Utilize Skills section and other key words

5. Group – discussions & participation

6. Build you network

7. Activity updates

8. Jobs – create search agent & review searches

9. Companies – follow targets for changes

10. Who's Viewed Your Profile?

Questions? Feel free to follow up later or connect with me on LinkedIn!

Contact Info:

Bruce A. Bennett

Mobile: 815-302-9552

Email: BruceABennett@comcast.net

LinkedIn: http://www.linkedin.com/in/bruceabennett

Career Coach Corner Blog: http://bruce73.wordpress.com/

Helping Your Career Search Blossom