network mindset mindsets, skills & social structures-2015
TRANSCRIPT
NetWorker Mindsets, Skills & Social Structures for the High Performance Workforce
Catherine Shinners January 6, 2015
A conversation at Deloitte
In our networked world we’re more connected to our organizations, society, environment - and each other. Catherine brings her background as a management consultant ,marketer and technologist, to help organizations and people build new agilities and adaptations to the way they network, learn, lead and create value.
[email protected] blog: collabora6on-‐incontext.com
www.mercedgroup.com h:p://about.me/catherineshinners
www.linkedin.com/catherineshinners @catshinners
Skype: CatherinePaloAlto Palo Alto, CA +1-‐650-‐704-‐3889
Social Business Strategic Consul6ng and Services
Changing the World of Work, One Human at a Time, Change Agents Worldwide
Innovation by Design in Smarter Innovation: How Interactive Processes Drive Business Results, Katrina Pugh, editor, Ark
Workplace web
● Growing knowledge work complexity
● Rapidly changing environments ● Geo-dispersed teams ● Dynamic, shifting roles ● Workers engage with 10-20
people/day ● Network behaviors, digital skills
New performance perspectives
● Empower frontline decision-making
● Foster direct engagement for alignment, continuous improvement, innovation
● Create environment for adaptability to change, collaborative work
Network Agency
NetWorker Skills
Social Structures
• You’re the asset (Rich Profiles)
• Activating social & knowledge capital
• Emerging Skills & Competencies
• New views on performance
• Communities and knowledge networks
• Working–Out–Loud • Crowdsourcing
NetWorking
8
Perspective on identity Activate, expand one’s identity and contribution to the organizational network
Shutterstock/Milos Dizajn
IKNS4305-NetworkMindset
IKNS 4305-Network Mindset
Network Agency
People are ‘situated’ Job title
Job duties
Assignments
Reporting structure
IKNS 4305-Network Mindset 9
Job title ‘grade level’ emphasis Obscured–active role, history, background, range of tacit knowledge, social capital
Corporate Directory • Jane Doe • Program Manager • 3rd level down from VP of
Supply Chain • Works in Los Angeles
Shutterstock/vajuariel
Emphasis on reporting-based ties Organizational identity
Ways we are known in the organization
Professional networked identity
10
Construct, groom identity
Network connections, awareness,
growth
Mobilize network
Cultivate social,
reputational capital
• Sequential account of assigned roles
• Your story about your roles
• Education • Licensing • Samples of your work
• Role-based recommendations
• Affirmations of your posted content
• Skills endorsements • Demonstrate
quality, robustness of network
• Publish, broadcast
• Social-sharing • Comments, likes
• Discussion forums
• Metrics • Affiliations
• Profile views • Prompted affirmations
• Assess connection impact • Aggregated prompts via email
• Search, research • Direct engagement
• Outreach to network • Activate with purpose
• Develop new connections • Re-invigorate
Shutterstock/Milos Dizajn IKNS 4305-Network Mindset
Rich profiles Assigned role – job position
Photo (important in global companies)
Claimed role - background, credentials Social role– member of communities, answers questions, reflects and
writes (blog), shares quick insights (microblogs) expertise based on experience (tags), exposes work products
Activities (posts, comments)
Social feedback (comments, likes)
Personal interests Links to external assets (LinkedIn profile, Twitter presence,
blogs, websites)
Develop connections to other employees (follow) 11
…and yet many people leave their profile on ‘mute’
New Social tools in organizations
12
Director of Corporate Social Responsibility
Director of Governmental Affairs
Preparing annual public CSR report Preparing vice president to accompany
governor of state on international trade mission
They both need to know about sustainability, labor and environmental practice in the company supply chain
shutterstock/cherylsavan shutterstock/hfng
Expertise Need
13
Manages the company’s supply chain sustainability processes • As she works in a complex, rapidly evolving domain, she updates her
profile quarterly, describing the focus of work • blogs about key business challenges in supply chain sustainability, discusses where best practice and policy is headed with respect to suppliers
• posts information about industry consortiums that she participates in • shares video recordings and presentation files from industry speaking engagements
• tags her content, skills, expertise • links to her public facing presence – LinkedIn, Twitter
• Her activity stream is rich with commentary and observations about her many trips to Asia-based suppliers (she’s in LA due to the frequency of travel to Asia)
• She’s a member of the sustainability and innovation communities of interest/knowledge networks
Meet Jane Doe
shutterstock/bikeriderlondon
From org chart to network agent
profile
14
Form fill exercise
• Connected, dynamic resource • Launch point for knowledge
sharing, networking • Reflects multi-dimensional
facets of roles, projects, experience
• Supports talent discovery • New corporate citizenship
IKNS 4305-Network Mindset
Working Out Loud #wol
“Working out loud is working in an open, generous, connected way so you can build a purposeful network, become more effective, and access more opportunities.”
“Working out loud – a week under the stairs”
Jonathan Anthony, Tekay
WOL Ph.D thesis
Dennis Pearce Lexmark
“Working Out Loud = Observable Work + Narrating Your Work.” Bryce Williams, Eli Lilly
John Stepper Deutsche-
Bank
Catherine Shinners
Change Agent
Simon Terry Change Agents World Wide
Complex work process ● Cross organizational ● Email driven workflows ● Fractured communication threads ● Project artifacts not in flow ● Versioning-quality control ● High value meeting time for status,
issues tracking ● Continuous improvement hampered by
buried knowledge
IKNS 4305-Network Mindset 17
Transparent conversational flow of work
Content awareness
and accessibility
Network-based group cohesion & connection
Knowledge building
• Robust profiles-greater context • Share updates (microblogs,
comments, social feedback • Subscribe, contribute to, leverage
discussion forums
• Visibility of work expands knowledge base, invites diversity of inputs
• Tacit knowledge more available as an artifact
• Transparently co-create content • Social feedback (comments, likes) • Connect content to work dialogue
tags, streams
• Content change awareness via streams, alerts, filters, tags
• Collective commentary
Shutterstock/Milos Dizajn
Working-Out-Loud – Dynamics of social collaboration
18
Transparent conversational flow of work
Content awareness and
accessibility
Network-based Group cohesion & connection
Knowledge building
Project content visible to stakeholders, contributors
Project interac6ons in persistent stream
Contributors set alerts, filters for project content -‐discussion forum no6fica6ons
Team members with robust, rich profiles
People presence-‐ Project post or group area links to profiles of globally dispersed team
Interac6ve dynamics brings opportunity to elicit more tacit knowledge contribu6ons
Transparency yields rapid orienta6on, onboarding; without real-‐6me mee6ngs
Project groups can collec6vely observe content contribu6on -‐ avoids duplica6on, mis-‐6ming
Awareness of flow via content change or comment alerts, no6fica6ons
Group, team members ac6vate range of feedback, expressions, inputs, keep project momentum (likes, comments, micro-‐posts)
Network, social dimension of knowledge inputs visible
Conversa6on, work stream becomes a project ar6fact, i.e., problem solving in context
Project interac6on, problem-‐solving, new ideas both collec6ve and immediate
Expand, integrate social graph around project
Content linked with context
Knowledge base builds for next project
Spatial
Temporal
Visual
Relational
Informational
IKNS 4305-Network Mindset
WOL in practice–focus on projects, complex work processes
Transparent conversation
al flow of work
Content awareness
and accessibility
Network-based Group
cohesion & connection
Knowledge building
Global business advisory & deal assessment for large technical services organiza6on
Global team members connect with one another for expert informa6on
Contributors set alerts, filters for content changes
Profiles, exper6se detail highlighted
Awareness of flow via content change or comment alerts, no6fica6ons
New team members have access to learnings from discussion forums, knowledge base
Conversa6on, work stream becomes a project ar6fact, i.e., problem solving in context
Knowledge base builds for next deal
Spatial
Temporal
Visual
Relational
Informational
Informa6on on rapidly changing market and deal structure models noted in shared group space
Discussion forums used to bring ques6ons, answers into transparent, persistent view
Transparent, visible conversa6onal thread for problem solving
Domain exper6se shared across group – advancing insight into deal development
Discussion forums tagged
WOL in practice – focus on knowledge building
sense-making
virtual collaboration
decision-making
cross-cultural competency
learning agility
computational thinking
social intelligence
design mindset
organizational awareness
problem solving
prioritization
NetWorker Skills
Community of Practice/Knowledge Network
Shared knowledge, best practice, advance domain knowledge
Team Collaboration Joint project work
Artifact development Combine expertise, skills
Network Collaboration Learnings, engagement within ecosystem
Insight and influence
Interest-based
Project or role-based
Reporting (hierarchy)
based
Inside organization
Wider world
You inhabit multiple collaborative contexts Nature of
ties
Team Collaboration Community Collaboration
Network Collaboration Crowdsourcing
Purpose - Motivation
Members of group known to one another – shared identify as part of a project focus – even though embedded in hierarchy, participants cooperate on equal footing
Shared identity around a topic or set of challenges
Set of relationships, personal interactions, connections among individuals who have a personal reason to connect.
Activity can be done by anyone who wants to from a large group Money, Love, Glory – can be all three
Type of learning
Problem solving, resource and idea sharing, clear task interdependencies, explicit timelines and goals, members
Expertise of practice within a domain Pre-articulated or validated reputation credentials
Quickly solve problems, share ideas, make future connections Reputation
Anonymity is often ok, no pre-defined credentials necessary Reputation may follow
Source of Learning
Sustained interactions across project timelines
Sustained partnership From access to the network From access to the network
Modality of learning
Formal – through experience of sustained interaction and artifact creation
Formal-experience of practice is a learning resource
Informal – through interactions Independent, hyperspecialization, micro-tasking
Primary value Explicit, applied, realized, Explicit, applied, realized, reframing Tacit, immediate, potential value Explicit, applied, realized
Secondary value
Tacit, immediate, potential value Tacit, immediate, potential value Explicit, applied, realized, reframing Tacit, immediate, potential value
Model Collective intent Collective intent Nodes and links Nodes and links
Collaboration framework – value and learning
Social roles in community
Create an environment where people can bring a multiplicity of approaches and roles Support people moving in and out of leader, active mentoring to lower profile roles
Sharer
lurker Writer
Creator Editor Connector
synthesizor
mitigator
negotiator
contextualizer
interloperinfovore
monitor !counselor
gossip
critic
expert broadcaster
re-broadcaster
Thanks to Thomas Vander Wal, Gordon Ross See Cathexis blog post:
The City is Experienced on our Feet: Social Business as the Urban Planning of Enterprise 2.0
WOL Citations Bryce Williams, http://thebryceswrite.com/2010/11/29/when-will-we-work-out-loud-soon/ John Stepper, http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud/ Catherine Shinners,http://www.collaboration-incontext.com/2014/03/a-significant-benefit-for-users-and-organizations-who-employ-social-collaboration-solutions-such-as-enterprise-social-network.html Dennis Pearce, http://www.informationweek.com/enterprise/social-business-demands-working-out-loud/d/d-id/1111277?
Image Credits Network Graph………………………………………..……………………………..…LinkedIn Maps Wire Art………………………………………………………………………………………….. Etsy Coworking Space………………………………………………………………………....Zonaspace Silo…………………………...……………..……………………………………...……...Ad Majorem Tailor………………………………………………………… ….Titiana Cueva, The Clothing Menu Social Collaboration graphic…………………………………………...Rick Falkvinge, Swarmwise Workflow Cartoon……………………….…………………………………………………….....Geoff Other images…………………………………………………………………… ………..Shutterstock