network enabled research: not just bigger or better, but fundamentally different
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This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012TRANSCRIPT
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Network Enabled Research:�Not just bigger or better, but different�
Cameron Neylon - SURF Research Day�9 February 2012
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areas to deliver...
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conceptual changes...
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...central principle.
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Who am I?
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Quality of service... http://www.flickr.com/photos/62337512@N00/3958637561 CC-BY
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Value for money...
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Sustainability...
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But for who?
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Who is the customer?
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The customer is the global public
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The product is research outcomes.
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Why this conversation?
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Why now? http://www.flickr.com/photos/wwarby/3297205226 CC-BY
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Networks qualitatively change our capacity.
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50%
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100%
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100%
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100%
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100%
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100%
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But what does that mean?
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http://www.flickr.com/photos/walkingsf/6635655755 CC-BY
Connected networks...
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...qualitatively different capacity http://www.flickr.com/photos/jenny-pics/3617215730 CC-BY
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An example.
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27 January 2009
http://gowers.wordpress.com/
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27 January 2009
February 1 2009
http://gowers.wordpress.com/
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“It is not the case that the aim of the project is [...] I think that the chances of success even for this more modest aim are substantially less than 100%.”�Tim Gowers�http://gowers.wordpress.com/2009/02/01/a-combinatorial-approach-to-density-hales-jewett/
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27 January 2009
February 1 2009
March 10 2009
http://gowers.wordpress.com/
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“[…] it appears that DHJ(3) has won […] �I hereby state that I am basically sure that the problem is solved (though not in the way originally envisaged).”�Tim Gowers�http://gowers.wordpress.com/2009/03/10/problem-solved-probably/
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“It feels as though this is to normal research as driving is to pushing a car.”�Tim Gowers�http://gowers.wordpress.com/2009/02/01/questions-of-procedure/#comment-1701
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Qualitatively different.
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Slide courtesy of Arfon Smith
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Slide courtesy of Arfon Smith
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Slide courtesy of Arfon Smith
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Slide courtesy of Arfon Smith
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Qualitatively different.
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Because of scale...
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...connectivity... http://www.flickr.com/photos/walkingsf/5912946760 CC-BY
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...efficient transfer
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How do we make networks?
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As service providers...
http://www.flickr.com/photos/benzado/3968712449 CC-BY
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US Defence Department: 090807-N-5749W-394.jpg
...how do we deliver them?
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areas to deliver...
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1. Scale and connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
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2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
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3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
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The first two are easy.
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The web makes them easy.
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But herein lies...
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Because if your business model...
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...is selling access
http://www.flickr.com/photos/bortescristian/3792473337 CC-BY
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You’re selling a product...
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...that no-one wants.
http://www.flickr.com/photos/ragesoss/2246950281CC-BY-SA
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“Tweets can predict highly cited articles within the first
3 days of article publication.”�
Gunther Eysenbach (2011) JMIR 4:e123�http://www.jmir.org/2011/4/e123/
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In a world where researchers...
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...are reporting on impact...
http://www.flickr.com/photos/babasteve/3140688308 CC-BY
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...these are the value proposition
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Reducing access just damages the product.
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So where is...
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An analogy.
http://www.flickr.com/photos/sylvar/99245480 CC-BY
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Move to a service model.
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We need to talk about the first copy costs.
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Why does it matter?
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Why do I care?
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Because there is expertise... http://www.flickr.com/photos/adactio/4716979606 CC-BY
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...and infrastructure.
http://www.flickr.com/photos/pagedooley/3468445533 CC-BY
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...that we need.
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http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
areas to deliver...
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1. Scale and connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
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2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
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http://www.flickr.com/photos/robzand/4759648022 CC-BY-SA
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You may have something to offer here perhaps...?
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3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
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conceptual changes...
http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
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http://www.flickr.com/photos/23912576@N05/2879830929 CC-BY
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The content business is over...
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...but making content shareable is a great service business.
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http://www.flickr.com/photos/28481088@N00/2050334184 CC-BY
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Filter on the demand side.
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http://www.flickr.com/photos/drachmann/327122302 CC-BY-SA
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Peer review is a filter.
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Filters block.
http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
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Blocks are friction...
http://www.flickr.com/photos/old_sarge/100926333 CC-BY
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...on the supply side.
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Whether its good or bad...
http://www.flickr.com/photos/81223571@N00/3074025679 CC-BY-SA
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...it cannot always be the right filter.
http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
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...for everyone. http://www.flickr.com/photos/marfis75/3272079115 CC-BY-SA
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Broken connections. Lost scale.
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Fewer opportunities to generate impact.
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But on the demand side?
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Dynamic, personal, customised...
http://www.flickr.com/photos/rhythmicdiaspora/264073316 CC-BY
...control.
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Authors want...
http://flickr.com/photos/nicmcphee/2756494307/ CC-BY-SA
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But it’s the readers that will choose which to follow.
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Readers want...
http://www.flickr.com/photos/paszczak000/4421317209 CC-BY-SA
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The biggest opportunity ever.
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This is what we do right?
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...and can only work...
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http://www.flickr.com/photos/virtualsugar/316200555 CC-BY
...if the content is...
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http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
areas to deliver...
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1. Scale and connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
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2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
![Page 130: Network Enabled Research: Not just bigger or better, but fundamentally different](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441972cb1af9fff4b8b4775/html5/thumbnails/130.jpg)
3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
![Page 131: Network Enabled Research: Not just bigger or better, but fundamentally different](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441972cb1af9fff4b8b4775/html5/thumbnails/131.jpg)
conceptual changes...
http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
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1. The content business is over...
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http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
2. Filter on the demand side.
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...central principle.
http://www.flickr.com/photos/mkumm/2709555496 CC-BY
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Think at network scale.
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We can’t build a system on yesterday’s truths.
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We could maintain a system on today’s....
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...for a while
http://www.flickr.com/photos/22746515@N02/4375854224 CC-BY
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You build a business on tomorrow’s realities...
http://www.flickr.com/photos/yakobusan/2436481628 CC-BY
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http://www.flickr.com/photos/claudiogennari/3531504778 CC-BY
...by being out in front...
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Innovators don’t follow markets...
http://www.flickr.com/photos/petrick/2291498814 CC-BY
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...they build them.
http://www.flickr.com/photos/98528214@N00/312210315/ CC-BY-SA
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The network is our future.
http://www.flickr.com/photos/pagedooley/3143417443 CC-BY
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http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA
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