network consulting_optimization solution
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2010 Hewlett-Packard Development Company, L.P. The informationcontained herein is subject to change without notice
SERVICE PROVIDERNETWORK SOLUTIONS
Overview
APJ Network Consulting Services
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Technology to Increase Capacity Will Not KeepTraffic Growth
Built Capacity
Traffic
Demand
LTE and offload (Wi-Fi & femtocells) are projected to reduce the cost peabout 50% by 2014*
However, traffic is estimated to grow exponentially at very high rate.
LTE & O
2000 2010 20152005 2013
Used Capacity
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Optimization Produces a Network Multiplier Effect - Imm
Built Capacity
Increases effective capacity by 30-40%
No customer adoption required immediate benefit
Cumulative multiplier effect on all other network investments
Used Capacity
Effective Capacity
2000
Optimiza
LTE & O
2010 20152005 2013
Demand
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Policy Enforcement Enables Differentiated ServicMonetize Demand
Differentiated services deliver service based on value and willi
Used Capacity
Built Capacity
Effective Capacity
2000 2010 20152005 2013
PolicyEnforcement
Optimiz
LTE & O
Demand
d d O /M
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5 Footer goes here
Interne
Backbone/IP
Provide
GW
SGSN
Router
GGSN
Service Provider
IP Network
Access
Network
Web/MediaOptimization
VideoOptimization
Network anMonetizatio
End-End Optimization /MonetizationSolution Scalable
Cache Farm
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OptimizationMedia-Optimization - Uplink
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100Mbps to 1000Gbps
solution scale Saves 20%- 35% of overall
bandwidth costs
Accelerates content delivery4x to 10x
Concurrent Video, HTTP &P2P Caching on convergedplatform
Fully transparent solution atIP and application level
UltraBand Solution Profile
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Supported Services
VideoServices
P2P
Web-BasedFile Sharing
YouTube, Netflix, Veoh, DailyMotioYouku, Facebook Video, Yahoo Vide
BitTorrent, eDonkey, Ares, GnutellaPando
RapidShare, MegaUpload, PandoraBadongo, zShare, DL Free.
HTTP Downloads Farmville, Pandora, Rhapsody, highresolution pictures, large HTTP obje
Mobile Specific
Services
iPhone & Droid applications, 3rd part
ringtones, mobile games
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Web/Media Optimization Benefits
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Save BandwidthBy caching content in-region and closer to the user, the CacheFlow appliance drastically rbandwidth Consumption
Accelerate Web 2.0 and Rich Media DeliveryThis enables you to cache popular,rich media and Web 2.0 sites, including file-sharing a
Filter and Secure Web Trafficundesirable content and malware-infected sites can be blocked
Carrier grade Scalability(10G)CacheFlow was designed for high throughput service provider environments with the abilimulti-gigabit support through the use of cache farms
Manage and Report on Web TrafficCacheFlow provides an intuitive Web-based management console and command-line tooadministering the appliance, monitoring its performance, and reporting in real-time on ba
savings.
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OptimizationVideo Optimization Solution-(Downlink)
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Mobile Networks Becoming Video-Centric
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Breakthroughs in theArt & Science of Mobile Video
Ortiva Wireless enables mobile operators to easily eliminate the mostexpensive obstacles to:
- Successfully deliver high quality video to mobile devices
- Cost-effectively scaling their services to meet accelerating markedemand for rich media communication and entertainment
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Turn-Key Solution to Managing Wireless Video
Only Ortiva offers real-time, on the f
optimization with unlimited granular
Unparalleled end-user experience
- Network bandwidth savings and scalabian elegant approach relying on patenavoid resource hogging decoding/encod
Supports all common media delivery
- HTTP Progressive Download , MP4, FlasStreaming (AHLS) and Adobe RTMP/E
Deployed on the Gi with complete tranot acting as a proxy,.
- Flexible architecture supports divert and
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Transcoding vs Transrating Techniques
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Video Optimization Benefits
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Save BandwidthContent Aware bandwidth optimization Bandwidth reduction with no perceptible degradaexperience.
Adjustment of Video stream compositionProvides flexibility (quality knobs) for operators to control bandwidth-savingstrade-offs
Optimal Buffering on ClientExcess Buffering More Wastage when user switches video
Less Buffering More Stalling
Content Aware Bit rate ReductionDynamically Lowers bit rate depending on content features like motion, while preserving puser experience .
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Bridge vs Divert Mode
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BRIDGE MODE DIV
RAN S i QOE
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RAN Saving + QOE
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HongKong SPs Traffic profile
There are 2 Datacenters
Overall traffic flow is 6Gbps per DC.
Average Video traffic is about 30-40%
Peak Video traffic is about 3Gbps per DC
Implementation is done in Bridge mode.
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IVOG
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HK Operator Pain points
Existing web optimization expensive to maintain and expan
video optimization not enabled yet RAN already saturated; believed that video traffic volume is b
the problem
RAN investment is expensive and not sure if cell tower expancatch up with video traffic growth
Dont want to give up web optimization capability either RFP calls for web and video (or multimedia ) optimization as
RFP reply items
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HK SPs Solution Overview
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WebPulse
Dynamic URL Ratings
Service Provider
IP Network
Internet
Backbone/IP Transit
Providers
RA
CachePulseDatabase Updates
L2
SwitchL4/7
ACE/A10
(VIP)
port 80
HK SPs Solution Overview
CacheFlow 5000
Route
GW Rou
SGSN
Keep Cachingtechniquesupdated &
optimized as theWeb changes
Community protection. KeepDatabase updated on newMalware/Phishing as the
Web changes
DPI
(optional)
Traffic flow
SimplePBR
FlexibleLoad
Balancing& autobypass
ScalableCache Farm
Automaticallymaintain max
Cache efficiency
InstantCommunityProtection
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HP Value-add in HK deal
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Deep Working Relationship with this account both at the senior manlevel and at work level at SP
Dedicated TC Solution Architect and NSS Network Architect Team i
Following up with Customers needs closely
Designing Professional Network Architecture for the solution
Showing to Customer technical evaluation team the HP service responsivenand capability in managing partner and synergizing the superior technoloof the partners.
Showing to partners the value of HP local team in being a very passionateteam of user side partners (not just hands and legs or JUST break fix).
iVOG Key Differentiator
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iVOG Key Differentiator
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How Transparent Caching Works
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Traffic is redirected to cache based on Layer 4 (PBR) or layer 7 inspection
Cached files are delivered to subscriber transparently - as if from origin
The session always originates from remote Internet user or server to ensure file is
and provides content freshness
Application logic, control, and user authentication is ALWAYS maintained
How Transparent Caching Works
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Q&A