Looking Ahead

Do we have toCHANGE

Transaction

Traditional Marketing

Relationship

Awareness

Interaction

SatisfactionCollaborateion

Co-Creation

FutureBright

A lot of this change can happen through

Internet

Why Net

Net Facts

• 25% of retail stock trades now taking place on the Internet. (2008 US)

• US consumer spending on online retail purchases during 1998 holiday season is $8,200,000,000

• Bank's cost to process an in-person transaction: $1.07 Bank's cost to process an Internet transaction: $0.01

Net Predictions

• One third of the global population will use net-- by 2013

• Online purchases will become $16 trillion, by 2013.

• Checking emails and searching information using search engines are the two most popular reason cited by almost 3 in 4 urban Indians.

• Global Internet advertising will reach over $100 billion in 2013

Indian Net Users

• Users : 81,000,000• Penetration : 6.9 %• Growth in last decade : 1,520.0 %

Convergence of entertainment and communication

mediums into a hand held box

Catalyst

Virtual 2 RealityYou will be known as your online self

Future

Online Media Effectiveness

Most Powerful advertising according to

US student internet users

Internet especially social networking is great to generate word of mouth

On the Net !Smarter Brand

NetizenIntersections

CrowdedIntersections

Face BookBook without pages but a lot of faces

What Do they Do on FB• Share – Video– Photos– Opinions / Links

• Communicate – Private (Messages)– Public (Discussions)

• Entertainment• Brand Pages

What's in for Brands

• A medium to interact with our customers• Publish new product launches / Offers• New outlet launches• Get the feedback from the customers• Get closer to the Tablet PC Generation• A brand relationship with the customer• A good PR Tool

What's in for Customers

Social Networking & Interaction

An arena to meet like minded enthusiasts

Social Network

Promos

Special Offer for fans and community members

RecipesUse of products and preparation of

special recipes. These are to be published in Facebook

Customer Recipe of the Week

Customers can submit their recipes and selected will be published

Do you have a trendy Kitchen?

New kitchen trends are to be discussed through FB page

Cook & Express25000 People die every day of hunger…..

If our fans wish to support a few hungry men, we will support them with a kitchen.

Brand equity and emotional attachment created will be unimaginable. These stories will

be published online through FB & YouTube

Kitchens

Showcase your kitchen to the world with your family

Locate

SMS Service

What do they do on

Never Ending Tube ?

• Broadcast their videos• Share the links– Through FB or Orkut– Through Sites, Blogs & Micro Blogs

Brand Channel AdsOld AdsDocumentaries Corporate Brand Building

Recipes Channel

• Recipe of the week:- Preparations guide• Customer Recipe:- Present your videos, you

will be online through PSK channels and pages

Cook & Express Channel

• Real stories of customers and their Cook & Express stories with PSK will be published through this channels

• This will be linked to FB pages and blog• Your Cook and Express story: How did you

cooked and expressed your love tour loved ones

• This will have a viral effect through net• Immense amount of word of mouth will be

created– Eg: Save the tiger campaign

• ‘Brand cares for us and society’• Emotional connection, goodwill and brand equity

will be strengthened

Cook & Express Channel Advantages

Chirping Bird

Twitter can do all the functions as FB but through a 140 character. Twitter needs help of an external blog for better effectiveness

Blog : Baap of All Social Networking

Blog: A micro Web site that contains an online journal with reflections, comments, and often hyperlinks

provided by the writer / Entity. Usually it is a part of a website

Advantages of Blog

• A mini dynamic website• Direct posting of

unlimited text, images & videos

• Highly customizable• Improves our search

engine presence • Lot of information can

be presented

Get Directions

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