netherlands international marketing
TRANSCRIPT
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The Netherlands
Corey Armend | Kristina Bader | Vrushali Kumathe
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Location
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The People
Population16.7M
Age distribution
0-14 years: 17.1% | M/F ratio: 1.05
15-24 years: 12.2% | M/F ratio: 1.04
25-54 years: 40.8% | M/F ratio: 1.007
55-64 years: 12.9% | M/F ratio: .997
65+ years : 17.1% | M/F ratio: .808
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Dutch
official language | 90%
Frisian
2.2%
Turkish & Arabic
0.6%
English
Second language
The Language
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Servicesaccounts for half the national income
transportation | logistics | distribution | financial services |
tourism
Agriculture |Creative | Chemicals
Energy | Technology | Horticulture
Life Sciences | Water
Major industries
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Labor force
7.9M
#2 in the European Union
Ranked highly on its business-friendly
practices and efforts to reduce the red tape
phenomenon.
The workforce
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Constitutional Monarchy
&
Parliamentary Democracy
Constitution
Monarchy
Representative democracy
The rule of law
Decentralization and unity
The government
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Prime Minister
Mark Rutte
The government
Queen
Beatrix
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• Vincent Van Gogh
(artist)
• Rembrandt (artist)
• Eddie Van Halen
(musician)
• Tiesto (DJ)
• Afrojack (DJ)
• Armin Van Buuren
(DJ)
• Doutzen Kroes
(model)
Major icons
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ReligionChristianity up until 20th century
Currently secular
ArtRembrandt | Van Gogh | Vermeer
Pointillism | Cubism | Futurism | Expressionism
| De Stijl
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Typical meals
Hodgepodge
meat | potatoes | vegetables
Stew
sauerkraut | bacon | sausage
Poffertjes
mini pancakes | powder sugar | butter
Malnutrition rates
25% adults and 20% of children
were admitted to hospital for malnutrition each year
Living conditions
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Little space
studio apartments | traditional apartments |
small homes
2 room average
average home price
€232k EUR | $321k USD
housing
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Gezin
nuclear family | pets
Familie
extended family
Kin groups
relatives by marriage | relatives by blood
The family
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45%
of population is married
Monogamy
strictly enforced
Gay marriage
legal
marriage
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Equality
men & women are equal before the law
Conventional
breadwinners | house makers
38%
of the workforce is female
Role play
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Gross Domestic Product
$772B USD
Average Family Income
$25.5k USD
*40% of the population = 20% of wealthy
citizens
The economy
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Introduction
shake hands | say last name
direct
Yes or No answers
Relationship
cooperation & trust > performance
Business customs
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Ranked 9th best in the world
99% Literacy Rate
Compulsory education until age 18
High School
based on performance level
VMBO | HAVO | VWO
College
University of Twente | University of Amsterdam
education
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Gin was invented in the Netherlands, originally for medicinal purposes
The Dutch are the tallest people in the world, men average at 6 ft, women at 5.6 ft
Exports the largest proportion of beer of any country in the world
Largest exporter of cheese in the world
Bicycle capital of the world. There are 18million bicycles in the country
On average, a person will cycle 900 km per year (560 miles)
Fun facts
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Thank you | Dank u