Net Workcomplexity, the web & business

Harold Jarchejarche.com

1Thursday, 21January, 2010

Complexity, or How the Internet

Changed Everything

2Thursday, 21January, 2010

Simple

Complex

Complicated

More ConnectionsMore Complexity

3Thursday, 21January, 2010

Bands-

Local Business-

Apprenticeship

Kingdoms-

Corporations-

Training

Democracy-

Value Networks-

Collaboration

4Thursday, 21January, 2010

Org 1.0

SocialMedia Distributed

Work

UnlimitedInformation

Internet

Hyperlinks subvert Hierarchies

5Thursday, 21January, 2010

H.L. Mencken

“For every complex problem there is an answer that is clear, simple and wrong.”

6Thursday, 21January, 2010

Complexity: 21st century norm

Cynefin Framework

7Thursday, 21January, 2010

Emergent practice:learn to read the waves

8Thursday, 21January, 2010

Emergent Practice: Learning as we go

Training &Schooling

9Thursday, 21January, 2010

http://www.jarche.com/2009/06/co-operation-for-networks/

10Thursday, 21January, 2010

The Internet Changed Everything

11Thursday, 21January, 2010

Network Effect:when a good or service has more value the more that other people have it too

12Thursday, 21January, 2010

• Web 1.0: Content, Read Only

• Basic Infrastructure

• HTML, URI

• Web 2.0: Participative, Read/Write

• Social Innovations (we learn)

• RSS, AJAX

• Web 3.0: Meaningful, Contextual

• Semantic, Technology Innovations (Web learns)

• RDF, OWLhttp://www.jarche.com/2010/01/evolution-of-the-web/

13Thursday, 21January, 2010

14Thursday, 21January, 2010

Inside our organizations

we need to collaborate & share our

know-how - this is social

15Thursday, 21January, 2010

Organizations, customers & co-workers need to understand

each other - this too is social

?

!

16Thursday, 21January, 2010

tacitknowledge

explicitknowledge

emergentpractices

bestpractices

Application

Complexity

17Thursday, 21January, 2010

tacitknowledge

explicitknowledge

emergentpractices

bestpractices

documentation

conversation

training

collaboration

Application

Complexity

18Thursday, 21January, 2010

documentation

conversation collaboration

Application

ComplexityAggregateFilter

Connect

training

19Thursday, 21January, 2010

Personal Knowledge Managementour part of the social learning contract

aka: PLE

Connect

Contribute

Exchange

20Thursday, 21January, 2010

Connect

Contribute

Exchange

Social BookmarksFeed Readers

Blogs

Micro-blogs

Social Networks

http://www.jarche.com/2009/11/pkm-overview/

21Thursday, 21January, 2010

WordPress

AggregateFilter

Connect

22Thursday, 21January, 2010

23Thursday, 21January, 2010

Social Learning

getting things done

in Networks24Thursday, 21January, 2010

Enterprise 1.0F.W. Taylor: Scientific Management (1911)

Functional ManagementStandard MethodsEnforced Adoption

25Thursday, 21January, 2010

Enterprise 2.0

the use of emergent social software platforms within companies, or between

companies and their partners or customers

26Thursday, 21January, 2010

Why?Because

the Internet Changed Everything

•Volume

•Velocity

•Virtualization

•Variability

27Thursday, 21January, 2010

Volume

We cannot master all the knowledge

needed for our work

http://www.flickr.com/photos/josephrobertson/127758523/28Thursday, 21January, 2010

Velocity

Get used toLife in Perpetual Beta

29Thursday, 21January, 2010

Virtualizationblurring lines between

working, learning & living

Work

School

Home?

30Thursday, 21January, 2010

Variability

multiple roleslittle standardized work

31Thursday, 21January, 2010

32Thursday, 21January, 2010

Enterprise 2.0

• Who you know: communities of practice

• Need to share: tacit knowledge

• Results Oriented Work Environment

• Team-centric

• Democratic

• Wirearchical

33Thursday, 21January, 2010

http://wirearchy.com/

34Thursday, 21January, 2010

<wirearchy> The Social Business</wirearchy>

• ubiquitous use of social tools & networks

• greater personal autonomy

• self-organization of groups & projects

• very porous boundaries with the world

• greater non-financial motivation

• sr management as movie producers/investors

• Source: Stowe Boyd

35Thursday, 21January, 2010

Where is your Market?

Source: Craig Chelius36Thursday, 21January, 2010

Connecting Ideas with Communities

37Thursday, 21January, 2010

1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. find Salespeople to influence the Early Majority

http://www.jarche.com/2009/06/connecting-ideas-with-communities/38Thursday, 21January, 2010

Upstarts & Incumbants

http://www.jarche.com/2007/06/entrants-and-incumbents/39Thursday, 21January, 2010

In order to survive

disruptive change in your industry,

you must first know how you add value for your customers.

40Thursday, 21January, 2010