net promoter score (nps): advanced workflow
DESCRIPTION
We all know NPS but how do you get it to the next level? How can you effectively set up a feedback program? View our presentation to become an advanced NPS specialist. We help you develop ideas and methods to automate an NPS workflow and to set up improvement techniques. Join our new webinar that helps you get everybody in your organization involved with 4 concrete tips you can apply immediately and increase your Net Promoter Score: https://plus.google.com/events/cbesg9410u1e9fqeegje4luvca8 Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.TRANSCRIPT
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Introduction
CheckMarket is a company specializedin enterprise survey solutions
Alexander Dobronte Managing partner and co-founder of CheckMarket Member of ESOMAR Board of directors of Febelmar
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How to calculate NPS?
RESPONDENTS DIVIDED IN 3 CATEGORIES
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How to calculate NPS?
Promoters respondents giving a positive
score
(9 or 10)
Passivesrespondents giving a neutral
score
(7 or 8)
Detractorsrespondents giving a negative
score (between 0 and 6)
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Why is it popular?
Customer LoyaltyMetric
Comparable over time and
industries
Easy Interpretable
Customer Satisfaction
Score
Indication of the growth potential of
your company or productOne
singlequestion
developed in 2003 by Fred Reichheld of
Bain & Company in collaboration
with Satmetrix
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Simple metric for everyone in your organization
Deceptively simple for respondents
Goes beyond the classic 'overall satisfaction'
question
When someone recommends you, they risk their
reputation
Why use NPS?
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Some critical remarks
The model is too
simple.
Inaccurately measures customer behavior
No visible difference in % Promoters and %
Detractors in final score
Non-customers
are not included
There is no distinction between the
scores 0 and 6Value of a recommendati
on differsUsain Bolt vs. John
Doe
Cultural differences
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Average Highest
What is a ‘good’ NPS?
The NPS is a number between -100 and +100.
the average firm sputters along at an NPS of only +5 to +10
the highest performing ones are situated between
+50 and +80
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Average Highest
What is a ‘good’ NPS?
The NPS is a number between -100 and +100.
Cultural differences influenceyour Net Promoter Score
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How to improve NPS?
INSIGHTS INTO CALCULATION
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Passives do not count in score
Harder to make a passive a promoter
Easier and better to convert a detractor to
a passive
Create your own baseline
Measure continuously
Get everybody in your organization
involved
How to improve NPS?
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Commit to NPS as a goal for your business
Get feedback to all levels
Display NPS scores on dashboards
Internal benchmarking
Gamified approach
Bonus based on score?
How to get everybody in your organization involved?
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Power of the customer
Controlling the marketing message is important and getting harder
Everyone can publish and share
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Detractors can hurt you
Detractors share more, a lot more
React fast to prevent negative sharing
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Add open questions that probe the
underlying reasons behind the low score
Get notifications for low scores in real time
to the right people
Translate that feedback into actions Correct common complaints in a continuous process
Contact detractors quickly with an offer
How to reduce detractors?
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Promoters can help you
Promoters are ambassadors and valuable
Group promoters in a community
Stimulate promoters to share
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Keys to stage 4
Lots of data streamsBusiness Intelligence SAP Microsoft Dynamics Hadoop
Early churn detection & preventionWin back at-risk-customersSurvey as input or outputUse your promoters!
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Do it with CheckMarket
We have a vast experience in NPS research
Our experts can help you set up your NPS program
We have a fully developed tool that can…
measure NPS continuously
organize and automate the follow-up
display NPS dashboards with real-time results
integrate with your internal applications (API)
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Conclusion
Get everyone in your organization involved
Create your own baseline
Automate your workflow
Track improvements
Watch customer satisfaction and loyalty rise
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More info at checkmarket.com
Read the full story
Try a sample survey
Look at sample NPS survey results(password: NPScore)
Create your own free NPS survey
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About CheckMarket
CheckMarket is a company specializedin enterprise survey solutions
www.CheckMarket.com
twitter.com/CheckMarket
www.linkedin.com/company/CheckMarket
www.slideshare.net/CheckMarket