net fatigue
DESCRIPTION
The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is being transacted, offline as well as online. Those businesses who "get it" will prosper.TRANSCRIPT
Net Fatigue
Pat Kitano, MediaTransparent.com
How it’s Changing Internet Usage
The Internet is no Longer a Novelty
Virtually Everybody is Online Now
Internet as Do It Yourself Media?
We all thought the Internet was a Massive
Instruction Manual
“I can do anything!”
But Data is Overwhelming
Data is Conflicting
Internet Backlash is Underway
“The Internet is Eroding Brains and Society”
The Four Stages of Net Fatigue
Stage 1. The Internet will Teach me to Buy a House
Enthusiasm
The Four Stages of Net Fatigue
Stage 2. This is Too Complicated, Who is Trustworthy?
Overload
The Four Stages of Net Fatigue
Stage 3. How did all these Sales People Find Me?
“I have no time for cold calls”
“Hi, I bought this lead when you signed up
at Homes.com”
Bombardment
The Four Stages of Net Fatigue
Resignation
Stage 4. I Need Help!
For Example, Travel
2003
Travel sites are putting together their own special deals that require
consumers to visit them directly
So, Aggregators can’t Find All Deals
Frankly, Do It Yourself is Overrated
“I hate spending an hour searching for the best airfare”
Instead, Hire a Travel Agent!
“Wouldn’t you rather pay me $50 to optimize your travel arrangements?”
And we thought Travel Agents were Extinct!
Rethinking Internet Disintermediation
We thought the Internet would Disintermediate
Broker-based Businesses
But: Consumers Value Expertise
“This is the post-Internet Value Proposition for your Business”
Capture Them at the Critical Moment
Stage 4. I Need Help!
“Net Fatigue is Real, you may be experiencing it yourself”
So, How Do You Capture Them?
Conclusion: Internet Use is Changing
From Instruction Manual to Data Resource
And the Internet Connects People
More important!
Connect the Dots!
Everybody is online
Searching for Expertise
and Connecting with People
You Need an Online Presence
BlogBlogMicro-BloggingMicro-Blogging
BookmarkingBookmarking
Social NetworksSocial NetworksReviewsReviews
It’s not just a Boring Website, this is the “Social Media”
To Demonstrate your Expertise
Build your Client Network
And Justify your Value
Knowledge
TestimonialsBackground
Experience
Social network
Hobbies
Awards
Contact Info
Contributions to Society
Clubs & Societies
Be Transparent
Online
Conclusion: The New Reality
The New Consumer Doesn’t Want to Be Sold
“We don’t even want to be called Consumers”
The New Expectations
“The New Consumer doesn’t want to sit through hours of ‘Relationship building’
to get to the solution”
2003
No Playing Cat & Mouse
2003“I hate this game!”
They Demand Transparent Services
Non - aggressive
Non - arrogant
Full disclosure
Tap into this New Attitude Shift
BlogBlogMicro-BloggingMicro-Blogging
BookmarkingBookmarking
Social NetworksSocial NetworksReviewsReviews
Give your Clients what they want Freely Online, They Will Respond
How to Build your Online Presence
Please refer to all my slideshows at www.slideshare.net/pkitano
Image attributions upon request
MediaTransparent.com Documents the Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real Estate
Domus Media Builds Social Media
Pat Kitano, Domus Mediapkitano (at) gmail, twitter.com/pkitano