net fatigue

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Net Fatigue Pat Kitano, MediaTransparent .com How it’s Changing Internet Usage

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The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is being transacted, offline as well as online. Those businesses who "get it" will prosper.

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Page 1: Net Fatigue

Net Fatigue

Pat Kitano, MediaTransparent.com

How it’s Changing Internet Usage

Page 2: Net Fatigue

The Internet is no Longer a Novelty

Page 3: Net Fatigue

Virtually Everybody is Online Now

Page 4: Net Fatigue

Internet as Do It Yourself Media?

We all thought the Internet was a Massive

Instruction Manual

“I can do anything!”

Page 5: Net Fatigue

But Data is Overwhelming

Page 6: Net Fatigue

Data is Conflicting

Page 7: Net Fatigue

Internet Backlash is Underway

“The Internet is Eroding Brains and Society”

Page 8: Net Fatigue

The Four Stages of Net Fatigue

Stage 1. The Internet will Teach me to Buy a House

Enthusiasm

Page 9: Net Fatigue

The Four Stages of Net Fatigue

Stage 2. This is Too Complicated, Who is Trustworthy?

Overload

Page 10: Net Fatigue

The Four Stages of Net Fatigue

Stage 3. How did all these Sales People Find Me?

“I have no time for cold calls”

“Hi, I bought this lead when you signed up

at Homes.com”

Bombardment

Page 11: Net Fatigue

The Four Stages of Net Fatigue

Resignation

Stage 4. I Need Help!

Page 12: Net Fatigue

For Example, Travel

2003

Travel sites are putting together their own special deals that require

consumers to visit them directly

Page 13: Net Fatigue

So, Aggregators can’t Find All Deals

Page 14: Net Fatigue

Frankly, Do It Yourself is Overrated

“I hate spending an hour searching for the best airfare”

Page 15: Net Fatigue

Instead, Hire a Travel Agent!

“Wouldn’t you rather pay me $50 to optimize your travel arrangements?”

And we thought Travel Agents were Extinct!

Page 16: Net Fatigue

Rethinking Internet Disintermediation

We thought the Internet would Disintermediate

Broker-based Businesses

Page 17: Net Fatigue

But: Consumers Value Expertise

“This is the post-Internet Value Proposition for your Business”

Page 18: Net Fatigue

Capture Them at the Critical Moment

Stage 4. I Need Help!

“Net Fatigue is Real, you may be experiencing it yourself”

Page 19: Net Fatigue

So, How Do You Capture Them?

Page 20: Net Fatigue

Conclusion: Internet Use is Changing

From Instruction Manual to Data Resource

Page 21: Net Fatigue

And the Internet Connects People

More important!

Page 22: Net Fatigue

Connect the Dots!

Everybody is online

Searching for Expertise

and Connecting with People

Page 23: Net Fatigue

You Need an Online Presence

BlogBlogMicro-BloggingMicro-Blogging

BookmarkingBookmarking

Social NetworksSocial NetworksReviewsReviews

It’s not just a Boring Website, this is the “Social Media”

Page 24: Net Fatigue

To Demonstrate your Expertise

Page 25: Net Fatigue

Build your Client Network

Page 26: Net Fatigue

And Justify your Value

Knowledge

TestimonialsBackground

Experience

Social network

Hobbies

Awards

Contact Info

Contributions to Society

Clubs & Societies

Be Transparent

Online

Page 27: Net Fatigue

Conclusion: The New Reality

The New Consumer Doesn’t Want to Be Sold

“We don’t even want to be called Consumers”

Page 28: Net Fatigue

The New Expectations

“The New Consumer doesn’t want to sit through hours of ‘Relationship building’

to get to the solution”

2003

Page 29: Net Fatigue

No Playing Cat & Mouse

2003“I hate this game!”

Page 30: Net Fatigue

They Demand Transparent Services

Non - aggressive

Non - arrogant

Full disclosure

Page 31: Net Fatigue

Tap into this New Attitude Shift

BlogBlogMicro-BloggingMicro-Blogging

BookmarkingBookmarking

Social NetworksSocial NetworksReviewsReviews

Give your Clients what they want Freely Online, They Will Respond

Page 32: Net Fatigue

How to Build your Online Presence

Please refer to all my slideshows at www.slideshare.net/pkitano

Image attributions upon request

Page 33: Net Fatigue

MediaTransparent.com Documents the Future of Social Media as it Converges

with the Mainstream Media

From the Author of Transparent Real Estate

Page 34: Net Fatigue

Domus Media Builds Social Media

Pat Kitano, Domus Mediapkitano (at) gmail, twitter.com/pkitano