net effectiveness april7
DESCRIPTION
Slides from Network Effectiveness Working Session for Packard Foundation Grantees, April 7, 2009TRANSCRIPT
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Network Effectiveness:
An Interactive Working Session for Packard
Foundation GranteesApril 7, 2009
Heather McLeod Grant ([email protected])
Diana Scearce ([email protected])
Paris
San Francisco
São Paulo
Seoul
Singapore
Tokyo
Toronto
Zurich
Shanghai
Palo Alto
Johannesburg
Beijing
Chicago
Hong Kong
Cambridge
Delhi
Dubai
Los Angeles
Madrid
Manila
Mumbai
Munich
New York
Moscow
London
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Network Basics
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Networks Are Changing the Way the World Works
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Centralized
Connecting ideas and people takes time
Closed and proprietary
Our ability to tap expertise and share knowledge is constrained
Effectiveness is equated with longevity
Decentralized
The pace of connection is fast and getting faster
Open and transparent
Our ability to tap expertise and share knowledge is expanded
Effectiveness is equated with mobilization
Organization-centric modelOrganization-centric modelOrganization-centric modelOrganization-centric model Network-centric modelNetwork-centric modelNetwork-centric modelNetwork-centric model
We are Moving to a More Networked World
Organizations aren’t going away. We need to learn how to balance the interface between organizations and networks.
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“You can have the best technology in the world, but if you don’t have a community who wants to use it and who are excited about it, then it has no purpose.”
– Chris Hughes, Obama’s New-Media Campaign
“One of my fundamental beliefs…is that real change comes from the bottom up. And there’s no more powerful tool for grass-roots organizing than the Internet.”
– Barack Obama
Obama Used Networks to Mobilize 13 M Supporters
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“Newspapers ended 2007 with 8.4% less daily circulation and 11.4% less Sunday circulation than in 2001. Plus, print ad revenues experienced their worst drop in more than 50 years.”
– PBS, March 31, 2008
“The steady leak of advertising and readers from print to the Web has become a widening torrent…Margins are dropping fast, with the [newspaper] industry losing about 15% of its ad revenue this year.”
– New York Times, December 9, 2008
Many Industries are Being Transformed: Newspapers
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Networks are one answer for increasing scale, efficiency, coordination, and impact
Many Nonprofits Not at ScaleThe vast majority of nonprofits have annual budgets of under $1 million2
Increasing Number of NonprofitsAs many as 30,000 new nonprofits are formed each year in the U.S.1 – scarcity of organizations is not the problem
More Competition for ResourcesThe proliferation of nonprofits makes competition fierce, and fundraising more costly…especially in an economic downturn
Source: 1 http://www.alliancetrends.org/nonprofits.cfm?id=56; 2 Center for Non-Profits, 2007
Nonprofits Need to Find Ways to Leverage Networks
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Noun: A collection of people connected to each other through purposeful relationships—formal or informal
Verb: To connect or interact with other individuals, groups, or institutions in order to cultivate productive relationships
“Network” Is A Noun and A Verb
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Networks Have Been Around For A Long Time…
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…and new online spaces for building relationships
There are New Technologies for Sharing Content…
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“We are living in the Golden Age of network theory, where sociology, math, computer science and software engineering are all combining to allow the average user to visualize, understand, and most importantly, rely on the social and business networks that are part of their lives.”
- Clay Shirky
Source: “Work on Networks” by Clay Shirky (2003)
Our Understanding of Networks is Getting Better
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As a Result, the Way Our Work Gets Done is Changing
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Networks Can be Used to Address Many Issues
Get to Scale
Mobilize People and Effort
Innovate
Build Community / Strengthen Ties
Develop and Share Knowledge
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Barr Foundation: Boston Arts and Sports Afterschool Funding
Issue: Build Community / Strengthen Ties
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Issue: Develop and Share Knowledge
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Issue: Innovate
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Issue: Mobilize People and Effort
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Issue: Mobilize People and Effort
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Issue: Coordinate Resources and Services
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8,000 houses built over 8 years
…transforming
communities through
collaborations to address root causes of poverty and
homelessness
Typical HFH country programs
produce 200 houses each year
Source: HBS Case “Habitat for Humanity Egypt”, Jane Wei Skillern, Harvard Business School Publishing ’06
- EGYPT-
Issue: Get to Scale
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Increased flow of information/ ideas/ best practices
Stronger, broader connections from weaving
Greater media coverage
Enhanced fundraising/ corporate sponsors
More participant engagement
Network expansion/ scale
Action on an issue
Enhanced Outcomes from Network Approaches
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Collaborative Technologies
Working
Wikily
Collaborative Processes
Low High
GroupProcess
Skills
Low
High
TechnologicalSkills
Network Strategy Integrates Different Tools, Approaches
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Eight Lessons We’re Learning About “Working Wikily”
1. Experiment a lot, invest in understanding what works, and make only new mistakes
2. Set appropriate expectations for time and effort required
3. Prioritize human elements like trust and fun
4. Design your experiments around a problem to solve, not the tools
5. Understand your position within networks and act on this knowledge
6. Push power to the edges
7. Balance bottom-up and top-down strategies for organizing people and effort
8. Be open and transparent; share what you are doing and learning as a matter of course
Source: Working Wikily, by Gabriel Kasper and Diana Scearce (2008), Monitor Institute
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Understanding Your Network
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How are Networks Structured?
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Core
Link Node
Cluster Periphery
Hub
A Few Helpful Definitions
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Network Structures can Take Many Forms
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Centralized / Hierarchical
Decentralized
Note: These categories often overlap. Most of the examples fit in to multiple categories.
Nonprofit organizations (without explicit network structure)
Membership organizations (Organizations with network component)
Nonprofits with explicit network strategy and structure
Coalition / Alliance (network of organizations)
Networks of networks
Ad Hoc Networks
Developed from Multiple Sources: Net Gains by Plastrik and Taylor (‘06); Net Work by Anklam (‘07); Building Smart Communities by Krebs and Holley
A Typology of Organizing Structures
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Good for:• Speed of execution, efficiency• Quality control, reliability• Service-delivery• Accountability
Nonprofits without Explicit Network Structure
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Good for: Engaging, mobilizing large
groups Fundraising Question: Is the nature of
membership changing?
Membership Organizations
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Good for: Coordination of activity Controlled knowledge transfer Resource sharing
Nonprofits with Explicit Network Structure (Hub-Spoke)
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Good for: Rapid diffusion of knowledge Rapid mobilization Efficient access to knowledge or local
relationships
Nonprofits with Explicit Network Structure (Multi-Hub)
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Good for: Complex coordination & co-
creation Contained knowledge transfer Organizing around joint goals
Coalition / Alliance
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Good for: Innovation Environment scanning Movement building Resilient & adaptive action
Networks of Networks
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Good for: Connecting people/ info across
networks Spontaneous, quick action Aggregating small gifts/ actions
Ad Hoc Networks
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Social Network Mapping:
A Tool for Visualizing Your Network
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What’s Possible from Network Mapping?
Visualize the network: see connections within the system
Make visible network resources, and see flow of resources
Spark a conversation among participants Assess the “health” of a network, diagnose Assess change in network over time
What’s Possible from Network Mapping?
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Network Mapping Can Be Simple and Low-Tech…
Source: June Holley
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…Or More High-Tech
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Frame the Problem
CollectData
AnalyzeData
Validate &DiscussResults
IdentifyNextSteps
Follow up
• Goal• Problem/
Opportunity• Hypotheses• Who/
Boundaries• Relationships/
Flows• Demographics
• Surveys• Interviews• Focus groups• Data mining
• Specialized network mapping software helps to understand data:
• Visually (Maps)• Quantitatively
(Metrics)
• Preliminary review
• One-on-one interviews
• Interactive feedback session
• Formal presentation
• Planning• Training• Organizational
Changes• Specific
interventions
Framework developed by Roberto Cremonini, Barr Foundation
How is Network Mapping Done?
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Using Network Maps to Increase Connection, Coordination of ServicesUsing Network Maps to Increase Service Coordination
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Identified community to map; bounded the network
Sent out survey to collect data; entered data into software
Produced maps with ability to sort by inputs; gathered missing data
Analyzed maps to identify network development opportunities
Group continues to meet; on-going network coaching
Process Used to Map the Youth Development Network
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A map of the different networks shows fairly loose connections
Government
Foundation
Non-Profit
For-Profit
School
Unknown
Religious
Other
Network by Organization Type
Source: Monitor Institute
Maps Were Used to Analyze the Network
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Network Effectiveness:Strategies for Network Development
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Purpose
Membership
Strategy and Structure
Leadership
Communications & Technology
Resource Management
Assessment
Clearly articulated purpose Delivers value/ outcomes to members
Trust Diversity High engagement
Balance of top-down and bottom-up logic Space for self-organized action
Leadership with “network mindset” Distributed leadership
Strategic IT Ample shared space: on-line and in-person
Ability surface network talent Ability to tap excess capacity
Learning-capture Ability to gather and act on feedback
Governance Governance by a group representative of the network’s diversity Openness
Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
Network Effectiveness Diagnostic: Characteristics of Healthy Networks
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Network Effectiveness Diagnostic: Membership
Membership / Participation
Trust: strong relationships Diversity: bridging and valuing differences High level of voluntary engagement
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Leadership with “network mindset” (e.g., opportunity seeking, facilitative, shares responsibility, connector)
Distributed leadershipLeadership
“Oppenheimer [the founder] was eager to help [other potential interactive museums] beg, borrow, and steal his ideas.”
Source: Forces for Good by Heather McLeod Grant and Leslie R. Crutchfield (2007)
Network Effectiveness Diagnostic: Leadership
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Governance Governance by a group representative of network’s diversity Openness to new ideas and new participation
Administrators 1,575 as of
7/17/08
Bureaucrats25 active as of
7/16/08
Stewards36 as of 1/1/08
Arbitration Committee
4 as of 7/18/08
Wikipedians175,884 as of
5/23/08
Network Effectiveness Diagnostic: Governance
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Network Effectiveness Diagnostic: Purpose / Outcomes
Purpose / Outcomes
Clearly articulated purpose Delivers value / outcomes to members
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Network Effectiveness Diagnostic: Strategy, Structure
Strategy and Structure
Balance of top-down and bottom-up logic Space for self-organized action
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Assessment Mechanisms for learning-capture / storytelling Ability to gather and act on feedback
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Hawaii Island Success: Youth have the capacity to malama the next generation
Goal: All youth are surrounded by effective, integrated
community and relationship
based support they can count on
Goal: Youth are part of and contribute to a thriving community
Action: All systems serving
youth exert a positive and
strengthening influence on
youth and their families
Action: Youth receive support
from parents and other caring
adults
Action: Community organizations actively work with community members to find and engage disconnected youth
in hopes of continuing a positive relationship
Action: Youth create
opportunities to belong, learn new skills, grow, lead, receive support,
participate in decision making and contribute to
civic life
Action: Adults are responsible to malama the
process of growth by being easily accessible and modeling these
positive behaviors
Action: Youth create and
convey positive images of
themselves
Action: Youth have the capacity for commitment
and self discipline
Action: Public and private sectors collaborate to create high
demand sectors where job
numbers, wages and advancement opportunities are
increasing
Action: Youth obtain help to develop financial literacy, manage money and
build assets
Action: Efforts are made to diversify the economy in
Hawaii
Goal: Youth have expanded opportunities for family sustaining
work/occupation
Goal: Youth are prepared for meaningful work, higher
education and/or traditional practices
Action: Teachers create an
environment in their
classrooms where kids can
succeed
Action: Teachers have
training & mentors that allow them to
become effective
Action: Teachers have the necessary training and resources to allow kids to
succeed
Action: Ensure multiple
opportunities and diverse avenues to
acquire academic, vocational,
social, life and resiliency skills
Indicator: % of youth reporting
close neighborhood
ties
Indicator: % of youth with at least 1 adult
they can turn to for
support/advise
Indicator: % parents who
actively participate in public school
Indicator: % of youth reporting close family ties
Indicator: % of youth who
volunteer or mentor
Indicator: High level of
interaction between school and community
members
Indicator: Number of youth who age out of
foster care annually with employment, housing or schooling
Indicator: Youth employment in
high growth sectors and geographies
Indicator: Increase in
youth employment and average salaries
Indicator: # of new businesses in sustainable
agriculture, renewable
energy, green architecture
Indicator: New jobs created by
sector and geography
Indicator: # of public/private
partnerships in new industries
Indicator: Number of
teachers with classroom
competence
Indicator: Teachers
with family supporting
wages
Indicator: % students who
meet and exceed expectation in 3rd
Grade
Indicator: Youth with
basic literacy and numeric
skills
Indicator: % of high school
students going to college
and/or trade apprenticeship
Indicator: Good teachers and
principals with 5+ years exp. In same schoolWork in Progress
Network Effectiveness Diagnostic: Assessment
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Network Effectiveness Diagnostic: Communications, IT
Communications & Technology
Strategic IT Ample space: on-line and in-person
What’s your connection to mountaintop removal?
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Network Effectiveness Diagnostic: Communications, IT
Communications & Technology
Strategic IT Ample shared space: on-line and in-person
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Network Effectiveness Diagnostic: Resource Mgt.
Ability to surface network talent Ability to tap excess capacity – talent, access, money
Resource Management
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How healthy is your network?
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You’ve diagnosed your network’s areas of strength and weakness.
Now, what do you do?
Answer: It depends…
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Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving
How Networks Progress and Evolve
1. 2.
3. 4. Multi-Hub Small World Core Periphery
Hub and SpokeScattered Clusters
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Bring together core of clusters of people who work together as peers
Grow and engage periphery to bring in new resources and innovation
Support overlapping projects or collaborations, many very small, initiated by many
Nurture quality connections so projects can be high risk & high impact
A Few Strategies for Network “Weaving”/ Development
Source: June Holley, www.networkweaving.com
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The Green and Healthy Building Network: 2005
Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe
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Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe
The Green and Healthy Building Network: 2007
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How can you strengthen your network?
• Identify your top 2-3 priority areas for improvement• For each…
– What are the open questions that need to be answered?– What are steps you can take to address these questions?
» What can you do in the next month? » Over the next 6 months? » Over the next year?
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Network Aptitude and Mindset
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The Network Mindset
Organization Orientation Network Orientation
Mindset
Strategy
Behaviors
Competition
Grow the organization
Compete for resourcesProtect knowledge
Competitive advantageHoard talent
Collaboration
Grow the network
Share resourcesOpen source IP
Develop competitorsCultivate leadership
Source: Forces for Good by Heather McLeod Grant and Leslie R. Crutchfield (2007)
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1. Learn about the network and strengthen network connectivity
2. Information codification and dissemination
3. Make direct connections
4. Building / strengthening network intermediaries
5. Identify new ideas and resources
6. Help new collaborative cross organizational projects form around emergent issues
7. Coach people to become network weavers
What Network Weavers Do
Source: Building the Field of Dreams by Stephanie Lowell (2007)
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Nine Competencies of ‘Working Wikily’
Systems Thinking
Allocating Resources
Inspiring
Bridging Difference
Connecting
Coordinating
Capacity Building
Building Consensus
Facilitating
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Determining the boundaries, size of the network
Communicating the value of networks
Internal organizational resistance
Building trust among participants
Scaling and meeting resource demands
Tracking and evaluating impact
Letting go of control; not worrying about “credit”
Common Challenges Faced by Network Leaders
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What did you learn? Where did score yourself hi/ low?
What are your priority goals for development?
What are three tangible things you can do to strengthen your network leadership?
What would help you achieve these goals?
Is there a correlation between network / leadership diagnostics?
QUESTIONS (15-20 min)