nestlé purina marketing internship 2015
DESCRIPTION
Apply Here: http://bit.ly/MarketingInternPurina BASIC QUALIFICATIONS (Minimum): Education: 1st year MBA student with a Marketing concentration Must be available to complete a 12-week internship during the summer of 2015 in St. Louis, MO Must also be willing to accept or decline an internship offer by January 2, 2015 Application deadline: October 20, 2014. Note: This position does not provide sponsorship for employment status (e.g. H-1B visa status). POSITION SUMMARY: Our Brand Management interns actively learn through real-world marketing projects derived from our real-time business or community needs. Your 12 weeks assigned to one of our brand teams will challenge your analytical, strategic and creative wit. Through a series of projects specifically designed to target those agilities, we'll take you on a summer journey that will help you transition from classroom theory to practical business application. You'll be a fully contributing member to your assigned brand team, but you won't go at it alone. Mentorship and performance feedback are important to your success and growth, so you can expect your supervisor and other brand team members to coach you along the way. You'll be expected to make meaningful and measurable contributions to our business and community during your time with us, and where successful, we are very proud of our track record for making full-time offers of employment to our interns and then developing them into our future marketing leaders. Advertising development New product introductions Competitive analysis Market research Consumer promotions Packaging development High-Impact project management COMPANY PROFILE: Most would say we make pet food. We say we make honest goodness - in our products, our processes, our people and our philanthropy. Others know us as a leader in the pet care industry and as a 'Best Place to Work'. We know ourselves as a wholesome family with a small-company feel, but with big opportunities at the global scale. We invest in you just as much as we invest in our ideas. If your full potential could be unleashed, what would you add to the mix? Join us in making more honest goodness. Apply Here: http://bit.ly/MarketingInternPurinaTRANSCRIPT
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Marketing MBA Internship
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Agenda
Overview of the Program
Who are we looking for
Recruiting Process Overview
2014 Fall Recruiting Schedule
What can you do to help your students?Questions
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Program Overview
• 12-week summer program
• Relocation and housing assistance is available
• Full-time positions are offered based on performance
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Program Overview
Interns participate in three major projects as well as training, intern events and receive
performance feedback along the way
Creative Strategic Analytical
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Previous Intern Projects
Work with creative agencies to develop creative elements to support the recommended plan for enhancing brand loyalty,
Analytical
Analysis of past Litter promotions, especially digital promotions / coupons, and their impact on the business (sales, brand health metrics, repeat purchase, etc).
Develop a strategy to enhance loyalty and repeat purchase with our consumer segment. The plan should include activities that Tidy Cats can execute beginning in 2014 .
Strategic
Creative
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Previous Intern Projects
Work with the appropriate agency to develop a minimum of 2 sample pieces of creative that bring your portfolio strategy to life. As part of the final presentation share the creative direction that brought the creative to life.
Analyze loyalty within the dog snacks category leveraging Nielsen, Millward Brown, and any other applicable data to identify loyalty dynamics and drivers for the category and their implications on NPPC and its key competitors. Identify key learnings and opportunities for the NPPC snacks portfolio.
Analytical
Building on the findings of your analytical project, build a case for and recommend a portfolio strategy for NPPC that maximizes the effectiveness of its marketing spend. Strategy should include the following:
• Learnings from analytical project• Mentor brand examples and best practices• Sample marketing plan
Strategic
Creative
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MARKETING INTERNSHIPS Who We Are
Looking For:
First-year, full-time MBA students
Concentration in Marketing/Brand
Management
Available to complete a 12-week internship during the summer in St. Louis, MO
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Evaluation for Full-Time Offers
• Multiple touch points throughout the internship with supervisors
• Weighted ratings to determine FT offers
360 Evaluations
Supervisor
Brand Team
Key Contact
Presentation
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2014 Fall Recruiting Schedule
Post Summer 2015 Internships:• August 12, 2014
Face-to-Face Interviews:• October 26 – November 10
VIPurina Day:• Students receiving offers will be invited to visit our
Headquarters and meet with Leadership on either November 21 or December 5
Acceptance Deadlines:• January 3, 2015
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Quotes from Current Interns
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What can you do to help your students?
Prepare them for behavior based interviews
o So Bo O
Help us spread the word!• E-mail • Social media• Include department leaders
Quality Résumés
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Questions?