neri conference task 24
TRANSCRIPT
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Subtasks of Task XXIVsocial media and
Task XXIV
Dr Sea Rotmann, Operating Agent
NERI/VUW Conference, February 13, 2013
Closing the Loop - Behaviour Change in DSM: From Theory to Practice
IEA DSM TASK 24
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Subtasks of Task XXIVwho are we ?
OPERATING AGENTS
THEORY PRACTICE
Ruth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting
Sea: Animal behaviour studies, research funding & evaluation, sustainable energy policy, sustainability implementation
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Subtasks of Task XXIVIEA DSM Task 24
participating countries
Committee for Energy Research & Technology (CERT)
Oversees 40 intʼl implementing agreements
DSM Implementing Agreement (www.ieadsm.org)
15 Participating Countries
Each country has ExCo member
24 Tasks - each task has Operating Agent/s (OA)
Task XXIV: Behaviour Change in DSM (OAs: Ruth and Sea)
Countries participating
© OECD/IEA, October 2011
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NetherlandsSwitzerlandNew ZealandBelgiumNorwaySwedenFinlandItalyUKUSAustriaSpain (in kind)
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Task premise
The underlying proposition is that the energy efficiency gap results from:
* Limited understanding of complexities of human behaviour* Insufficient sharing of results between disciplines* Limited transfer to the policy domain to inform real-life interventions;* Lack of monitoring and evaluation tools that show ongoing behaviour change outcomes.
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Target Audience of Task XXIV
Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com
1. Intermediaries
2. Policymakers
3. (Research) funders/investors
4. Technology developers, industry
target audience of Task 24
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Some special features of Task XXIV
Text
Premise for Task XXIVspecial features of Task 24
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Subtasks of Task XXIVsubtasks
5- Expert platform
1- Helicopter view of models,
frameworks, contexts, case
studies and evaluation
metrics
2- In depth
analysis in areas of
greatest need(buildings, transport,
SMEs, smart metering)
3- Evaluation tool
for stakeholders
4- Country-
specific project ideas, action
plans and pilot projects
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Subtasks of Task XXIVsubtask V - expert
platform
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Subtasks of Task XXIVsocial media in Task 24
• Widely disseminated via @IEADSM on twitter, linkedIn and facebook group and energy and behaviour linkedIn groups (eg BECC)
• ECEEE columns (www.eceee.org), blogs on Global Energy Profs (www.globalenergyprofs.com), Energy Efficiency in Industry Processes (www.ee-ip.org) and Global Energy Insight (www.globalenergyinsight.com)
• Weekly publication of Behaviour Change & Energy News by Dr Sea Rotmann
• Expert platform went ‘live’ in July 2012: www.ieadsmtask24.ning.com - includes videos, photos, discussion fora, subtask groups, events, Pecha Kuchas, graphic stories and podcasts
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World Map of Participating countries, contributing experts
Expert platform currently has 130 experts from 20 countries and 7 main sectors.
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Subtasks of Task XXIVthe last 6 months:Task workshops
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Subtasks of Task XXIVenergy stories
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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask I
• Overview of models, theories, frameworks used in case studies
• Overview of definitions
• Inventory of experts
• Inventory of evaluation metrics and contexts
• Navigation tool to translate theory to be useful by practitioners
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Subtasks of Task XXIVdefinition issues:DSM (in a tweet)
Our suggestion: DEMAND SIDE MANAGEMENT in this Task refers to:
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DEFINITIONS:BEHAVIOUR CHANGE
(in a tweet)
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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask I - some
definitionsModels of behaviour help us to understand specific behaviours, by identifying the underlying factors which influence them. There are individualistic models and social models.
By contrast, theories of change show how behaviours change over time, and how they can be changed.
Behavioural theory is diagnostic, and change theory is more pragmatic.
Both are important to understand when designing interventions.
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Subtasks of Task XXIVfeedback from
workshops
wrong, but some of
George E.P. Box (1979)
Towards a multiple models approach
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Subtasks of Task XXIVhow to frame the modelsFull framework for characterising behaviours:
4 dimensions x 5 levels
Developed from Wilson and Chatterton (2011)
SCOPE! Discrete! Inter- Related! Bundled! Structuring! Lifestyle!
DOMAIN! Cognitive! Bodily! Tech-nological!
Institutional / Social!
Infra-structural!
What are the influences on the behaviour?
DURABILITY! One-off! Repeated! Dependent! Enduring! Norm-Setting!
What relationship does time have with the behaviour?
How does the behaviour relate to other behaviours?
ACTOR! Individual! Inter-Personal Network! Community! Segment/
Group! Population!
Who, or what is enacting the behaviour?
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Subtasks of Task XXIVhow to chose the most
appropriate models
points to most appropriate models or theories
Developed from Chatterton and Wilson (2011)
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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask II -
case studies
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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask III -
evaluation
WHAT IS A SUCCESSFUL LONG-TERM BEHAVIOUR CHANGE OUTCOME TO YOU?
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Subtask IV: Country-specific recommendations
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subtask IV -country-specific recommendations
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Subtasks of Task XXIVquestions or comments?