nerea lopez salas design portfolio
DESCRIPTION
This is the industrial design portfolio of Nerea Lopez Salas.TRANSCRIPT
N E R E AL O P E Z S A L A SD E S I G N P O R T F O L I O
S K E TC H I N G
C O L O U R&
T R I M
P O P B L
PROSPECTIVE
E C OD E S I G N
3DMODELING
2DP L A N S
T E N D E N C E S
M AT E R I A LSELECTIONU S E R
A N A LYS I S
M E C H A N I C S
FABRICATION PROCESSES
RENDERINGMARKETING
INDUSTRIAL D E S I G N
2 0 1 02 0 1 3B A S Q U E
C O U N T R Y
M O N D R AG O N UNIBERTSITATEA
P R O D U C T DEVELOPMENT A N A LYS I S
G R A P H I C D E S I G N
NEREA LOPEZ SALAS // 20 YEARS
SKINNY LOVES: GRAPHIC, PRO-DUCT, INDUSTRIAL, … DESIGN. SKET-CHING MY WORLD. FAMILY. FREEDOM. SEA. ALL KIND SPORTS. MENTAL SLA-VERING. FRIENDS. SUMMER DREAMING. SNOW DAYS. GETTING LOST. DANCING. RIDING THE OCEAN.BEING A FRUIT LOOP IN AWORLD FULL OF CHEERIOS.
NEREA LOPEZ SALAS // 20 YEARS
A B O U T
M E
ANALYSIS DEPELOPMENTCONCEPTUALIZATION
The methodology followed in most of the projects in this portfolio consists of three parts: analysis, positioning and development, all to achieve a final product that responds correctly to the imposed pro-blematic. In addition, apart from the individual work teamwork is essential since different skills are mixed and the final product quality is optimized. In short, knowing how to manage a team project is the basis any project.
MET
HO
DO
LOG
Y
F I N A L
P R O D U C T
TEAM WORK
S K E T C H I N G
SELECTED PROJECTS
S K E T C H I N G
GRAPHIC DESIG
N
ANALYSIS
SKET
CH
ING
24 H INNOVATION
COLOUR &
TRIM
GRAPHIC DESIGN
POPBL
2D //
3D
SELECTED PROJECTS
Being sketching an essential part of the design process, the ones showed here are from the sketchbook made in order to improve the transla-tion of perception into drawings. Cars, vans, motorcycles, deodorants, guitars, lamps, benches, all kind of products and, of course, people, are drawn in this sketchbook.
SKET
CH
ING
COLOUR &
TRIM
POPBL
2D //
3D
S K
E T
C H
I N
G
SKAT
E D
ESIG
NTE
AM
: N. K
ARR
ERA
, J. L
AM
BORE
NA
, O. L
ARR
AÑ
AGA
, N. L
OPE
Z, D
. SA
NTA
MA
RIA
OBJ
ECTI
VE:
GRA
PHIC
DES
IGN
OF
A S
KAT
E
S K
E T
C H
I N
G
SKAT
E D
ESIG
NTE
AM
: N. K
ARR
ERA
, J. L
AM
BORE
NA
, O. L
ARR
AÑ
AGA
, N. L
OPE
Z, D
. SA
NTA
MA
RIA
YEA
R: 2
011
FOR;
NO
THIN
G W
ITH
OU
T
OBJ
ECTI
VE:
GRA
PHIC
DES
IGN
OF
A S
KAT
E
GRA
PHIC
DES
IGN
This project was presented to the skate design award of Mon-dragon Unibertsitatea collabora-ting with Nothing Without skate brand. For that, two board designs were made: two designs, two ideas. The first one transmits the power and energy that a skater has and it is compared with the strength of the universe with just an explosion and grey colour range. The second one, which won the award, wants to reflect the flow of the movement and the cheerful personality of the user who wants a skate to destroy it doing what he loves: skating. The winner of the award came into real board.
ORAL B VITALITY In this project a Braun electric tooth brush has been redesigned being the main objective the change of the user: from old people to children. In order to get the best five results, first, the original product has been analyzed in detail, taking into account all the colours and shapes. Second and after the new user has been selected a whole analysis of him has been done: universe, materials, colors, wanted feelings, sensations, … So that those children values have been transla-ted into a brief design. Finally, based on the brief design, new sketches and propositions have been made.
This project shows how can be redesigned a product changing the user and how to make the new product fit best with him.
aestheticsfeelings
whiteningeffect
withoutdentist
coldness
cleansensation
softable
to adapt
relax
dentistexperience
calm
strength
foodanthitesis
vitality
goodcleaning
confidence
easyuse
toothprotection
natural soft touch
bluerange
colourcombination
wavingshapes
blue
emeraldcolour
bluemix
organicshapes
urdiniluna
white
aestheticscodes
ORA
L B
YEA
R: 2
012
OBJ
ECTI
VE:
AN
ALY
SIS
AN
D R
EDES
IGN
OF
THE
ORA
L B
VITA
LITY
USER Children between 5 and 10 will be the users of the product so that their main aim is to learn in a funny, nice, cheerful, interactive and colourful way the basic things of life.
CHOSEN REQUIREMENTS Smaller, easier to use, adapted to children hands, didactic, soft touch, rounded organic shapes, use of children colours, unforgettable, ergonomic, interactive, plastic, transparent.
TRANSPARENT
RUBBER
SUCKER
ORGANIC
SECURE
HEART
LIVEWARM
HAPPYNESS
FINAL PRODUCTS Applying the results which have been gotten in the analysis phase 5 different final products have been created. Each product has its own exclusive characteristic which go from no trickling to time chrono-meter so that the values and requirements imposed before are achie-ved in those ones.
AN
ALY
SIS
BRAND Bilbao BBK Live Festival new brand represents the leap from the past to now, the leap between pure rock and indie style.
FEEL, MEET, LIVE and BE are the verbs of the brand, (one value/verb, one colour) putting it into a festival where the freedom experience is one of the most attractive aspects.
BILBAO BBK LIVE FESTIVAL Despite the fact that BILBAO BBK LIVE has its own brand, a new one has been created to symbolize the change which has split the history of the festival making a leap from the pure rock to indie style, with all his entails.
The new logo involves one of the most important figures of the city and the festival, the spider made by the artist Louise Bour-geois, placed in the Guggenheim of Bilbao, but also the most alternati-ve basic shape of the moment, the triangle. With those two shapes, the change looked for has been symbolized: the original essence and the new spirit. In the process of making the new logo, a full analysis have been done, being the final conclusion a
BBK
LIV
ETE
AM
: N
. LO
PEZ,
G. M
ITX
ELEN
A
YEA
R: 2
013
OBJ
ECTI
VE:
RED
ESIN
GIN
G T
HE
BRA
ND
OF
THE
BILB
AO B
BK L
IVE
AN
ALY
SIS
P A N T O N E s o l i d c o a t e d p r o c e s s b l a c k C
W H I T E
C 0%
M 0%
Y 0%
K 0%
R 255%
G 255%
B 255%
C 84%
M 83%
Y 73%
K 80%
R 0%
G 0%
B 0%
GRA
PHC
DES
IGN
AN
ALY
SIS
VODA
FONE
SPA
CE
MAI
N ST
AGE
SECO
ND S
TAGE
DJ S
TAGE
solid coated 287C
solid coated 2747C
solid coated 660C
solid coated 7455C
solid coated 102C
solid coated 106C
solid coated hexachrome yellow C
solid coated 107C
solid coated 362C
solid coated 368C
solid coated 376C
solid coated 382C
solid coated 1788C
solid coated 032C
solid coated 185C
solid coated warm red
GRA
PHC
DES
IGN
COLOURS Each value has its colour: live RED, feel GREEN, meet BLUE and be BLACK. Moreover, each stage has its own colour, so the main stage will be green, representing the freedom and power which involves the festival, the Vodafone space will be red, third stage blue and the DJ –electro stage yellow, as it is the colour which best represents the electricity and power focused there.
GRA
PHIC
DES
IGN
YEA
R: 2
012
FOR;
AZI
MU
T //
EST
IA E
CO
LE D
’ING
ENIE
URS
BEY
EUX
TEA
M:
OBJ
ECTI
VE:
DES
IGN
ING
A P
ROD
UC
T TO
INC
REA
SE B
IKER
S SA
FETY
E. A
GIR
REZA
BALA
, I. A
LTU
NA
, A. A
RRE
GI,,
W. P
HEE
L, M
. GRA
CIA
, N. L
OPE
Z,G
, MIT
XEL
ENA
, M. S
AN
TAM
ARI
A, D
. SA
NTA
MA
RIA
, N. K
ARR
ERA
24H INNOVATION This project belongs to the 24 hours of innova-tion celebrated at ESTIA (Biarritz). This was an interna-tional competition in which several projects were pre-sented and by choosing a specific project intercultural and multilingual teams were made. The objective of this competition was to be able to develop a product which will answer correctly to a problematic in just 24 hours: the 24 hours of innovation, partying, playing music,... but without sleeping. So, this one was made for Azimut consultancy for responsible innovation.
THE AIM The aim of this project was to make bicycles visible to cars. To achieve this objective, first doing a divergence phase and then a convergence one, a new eco-designed product was developed.
24H
INN
OVA
TIO
N
THE TEAM The team was composed by 10 people from different countries so that different methodologies were applied when developing the product. Mo-reover, the project was carried on in a multilingual and inter cultural environment so that new ideas came easily while it was a big opportunity to learn how other people work.
THE RESULT This project won the 2nd prize of the ESTIA 24 H INNOVATION.
THIS IS ME
CHECK THE VIDEO: http://vimeo.com/64541402
24H
INN
OVA
TIO
N
With Beyeux you will be able to make yourself visible to other people with just a light or noise. Ecodesign is taken into account from the way energy is gotten (moving cargo system) to the forms and aesthetics of the product, being always nature mimetized.
The cars coming from behind will go throung a security perimeter and just then begins giving out green iintermittent light so that cars coming from behind will know there is a vehicle to respect. In addition, a sound created with the wind will alert pedestrians of its proximity.
CHECH THE VIDEO: http://vimeo.com/64541402
24H
INN
OVA
TIO
N
Optimized material volume.Self-produced energy. Dynamic into electric energy.Organic shapes. Mimetized in the enviroment.No ecological impact while using.Recyclable.
ECO-CARE // ECO-DESIGN
Our world needs a change and this have to be in all the aspects of the diary life. Nowadays people live stressed so a new concept of relax at car is searched, always under the quote less is more. The objective of this project is to trans-late the freedom and tranquility that brings the sea but with a sexy and actual aspect into new mate-rials and shapes. To achieve this, first, a brief design which reflects the values which have been looking for, as freedom, flowing movement and colour trends regarding PAN-TONE spring and year tendencies, has been created,all with a young but sober style. Second, those ideas have been translated into materials: organic shapes and curves combined with matte and gloss finishes. The shapes have been developed using natural elements as a pinecone or skin on hand, looking for natural feelings. So, the last step concludes is showing those materials in diffe-
CO
LOU
R&TR
IMY
EAR:
201
3FO
R; M
AIE
R D
ESIG
N.
OBJ
ECTI
VE:
CRE
ATE
A N
EW E
RA O
F C
OLO
UR
& TR
IM
ANALYSIS MATERIAL BOARD REAL COMPONENTS
HOW?C R E A T E
E X C L U S I V I T Y
WELLNESS
J U S T E N O U G H
FUNCIONALITY
HAND MADE
S E N S E S
CO
LOU
R &
TRIM
A creativity process has been developed in order to create new original ideas. First, divergence. Then, convergence.
E X C L U S I V I T Y
WELLNESS
J U S T E N O U G H
TECHNOLOGY
S E N S E S
FREEDOM
T O U C H M E
LESS IS MORE
R E L A X
F L O W
S E X Y
M O V E
According to the values, the user is going to be a free person who does care about the nature and doesn’t want to be part of the world mass.
HOW?TRANSLATE
CO
LOU
R &
TRIM
F R E EC R A Z Y
D A R I N G
Y O U N G
D Y N A M I C
RELAXINGN A K E D
SENSUAL
S I M P L E
N A T U R A L
LESS IS MORE
Colours choosen following the PANTONE tendences for 2013. Emerald: Color of the year. Poppy red: Spring ‘13 trend.
you may say I’m a dreamer...
COLOURS USER
PO
PBL
you may say I’m a dreamer...
BRIEF DESIGN MATERIAL BOARD
Products which translate freedom, movement and relax into shapes using waves, naked elemets and glossy and matte finishes have been used in the brief.
The values have been translated into materials following the colours and soft and waving shapes fixed before.
PO
PBL
MATERIAL BOARD
AN
ALY
SIS
PO
PBL
REAL APPLICATIONS
BIESSE BENCH
The bench 91 from the Yor company had to be redesigned adap-ting it to La Concha (San Sebastian) and taking always into account its economy. To make this redesign the romanticism of the area, the rela-tion between the sea, the city and the user, who will be mostly tourists have been taken into account. These are the ones who have influenced the general measures of the bench (1432 x 2700 x 870). Biesse is able to put up with the efforts under normal use and the corrosion made by the marine environment by the steel, pine and concrete used with their corresponding treatments. All the design process has been made consi-dering the final price which is 450 Euros, in order to be the cheapest it could be. According with this, the manufacturing processes and cost have been taken into account as bending, laser, welding or formwork. In conclusion, the Biesse bench is adapted to the environment of the sea-front showing future lines which will enhance as far as possible the actual bench.
BIES
SE B
ENC
H TE
AM
: N. K
ARR
ERA
, J. L
AM
BORE
NA
, O. L
ARR
AÑ
AGA
, N. L
OPE
Z, D
. SA
NTA
MA
RIA
YEA
R: 2
012
FOR;
YO
R S.
A.
OBJ
ECTI
VE:
RED
ESIN
GIN
G A
BEN
CH
FO
R LA
CO
NC
HA
ANALYSIS CONCEPTUALIZATION DEPELOPMENT
PO
PBL
ANALYSIS To make sure that a bench which matches with the area is designed a brief design has been made so that explains what La Concha means and what is required to make a bench which suits in. Afterwards, some of the basic aspects of La Concha have to be mentioned: the bench must preser-ve the essence of the area, its romanticism and colours, filling the gap between the sea and the city. Moreover, to fit best, the bench must match the materials of the zone: wood, stone and steel.
POSITIONING Redesign a bench from Yor business considering aesthetic and formal codes of La Concha and the big quantity of tourists visiting it, adapting to the amount and diffe-rences between them.
Moreover, three different projects have been designed but just one has been choosen: Biesse bench. This bench is focused on mixing the local and nowadays trends but taking into account all the restrictions put before.
La ConchaTURISTS
LOW COST
ECO-DESIGN
SUMMER
WINTER
AFLUENCE
ESSENCE RESTDIVERSITY
BACKGROUND
OBJECTIVE VECTOR The redesigned bench is going to go from ergonomic and not complex bench to an ergono-mic but complex one, adapting to the aesthethics values of La Concha.
PO
PBL
MEASUREMENT The measurements of each piece of the bench have been deter-mined applying material resistance mechanics, ergonomy analysis and aided by the SolidWorks finite element analysis.
FABRICATION PROCESS All the fabrication processes have been deter-mined for each piece: drilling, laser cutting, curving and folding, MIG/MAG welding.
MATERIALS To choose the material of each piece a comple-te analysis has been done, using material resistance mechanics and CES program. MIG/MAG welding.
2700870
1432
446
PO
PBL
STORYBOARD Different uses of the Biesse bench.
PO
PBL
2D/3D MODELING All the 2D planes and 3D models have been crated using Auto Cad and SolidWorks programmes.
AN
ALY
SIS
PO
PBL
AN
ALY
SIS
PO
PBL
PO
PBL
BIESSE BENCHFOR LA CONCHA
2D //
3D
DOUCE H + HAIRDRYER Douce H+ hairdryer is a product designed for a free, chic and cheerful person. This product has been totally developed, from its material to all the details on plane, going through 3D modeling, moldings, fabri-cation processes, electric calculus, motor analysis,… getting a 100% defined product.
AQUILA CAR Aquila car is the result of a workshop between industrial design engineering and industrial enginee-ring students. In that team project, after an individual analysis one positioning was chosen so being it the starting point a new car was designed. Finally, if the car was selected, it would come into real, fabricating it with carbon and glass fiber.
2D
// 3
D
