neowin lives #digitallydark

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Post on 04-Jul-2015

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Absolute’s Arieanna Schweber spoke about the digitally dark challenge took by Neowin Christopher White. Visit http://blogs.absolute.com/lojack-for-laptops/ to recover and track your stolen devices(laptops, smartphones & tablets).

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Page 1: Neowin Lives #DigitallyDark

©2013 Absolute Software Corporation. All rights reserved.

Neowin Lives #DigitallyDark As part of the LoJack #DigitallyDark challenge, Neowin’s Christopher White agreed to go without his mobile device for 2 days to simulate what it’s like to experience mobile phone theft. In his post, Christopher says the results came as a surprise.

What's the first thing that comes to mind for most people when they think they lost their phone? You're probably saying things like "email access," "Twitter feeds," and "Google Maps," because that's what I thought I'd miss most during the two days of my phone-less life. For me, however, that turned out to be wrong as the thing I missed most was also the most basic: the clock. I never realized how many times I pull my phone out of my pocket just to see what time it is. Having only a rough idea of the time turned out to be more stressful than not having access to my email.

Christopher shares what has become so commonplace: phones have replaced watches. In fact, it’s so commonplace, there are thieves who are asking the time as a scam to get you to pull out your phone! (Hence why we want to bring watches back!)

While Christopher found that having his phone did have some benefits - less web surfing to kill time, less trivia searching just because - it also had drawbacks. His wife, for example, had no way to contact him, particularly as they had no landline.

As Christopher pointed out, the #DigitallyDark challenge did not simulate other aspects of theft, such as the stress of trying to recover a phone, the worry about compromised data or always authenticated apps, the costs of paying for a new device, or the stress of dealing with identity theft or fraud down the line. Real theft is much more troublesome - and costly. And that’s where Absolute LoJack steps in - to help lock down and delete your data and recover your stolen device.

Christopher took the time to review Absolute LoJack in full, reviewing our service from installation to recovery proposition, testing features as he went. The review is extremely thorough, even offering us some ideas for new features (thanks!). As Christopher notes, our persistence is what sets us apart from competitors - nobody else can offer protection that continues to work after a factory reset or wipe.

About the Author

Arieanna Schweber has been a part of the Absolute Software writing team since 2007. Arieanna was Canada's first female professional blogger and has been professionally blogging since 2006, speaking at leading blogging conferences including BlogHer and Northern Voice. Arieanna has a joint degree in Business and Communications from Simon Fraser University and continues to build communities for Vancouver-based clients.

Page 2: Neowin Lives #DigitallyDark

©2013 Absolute Software Corporation. All rights reserved.

About the Company Absolute Software(@Absolutecorp) helps businesses and consumers track, manage, secure and recover mobile computers and devices using our patented persistence technology. We license the name "LoJack" from the LoJack Corporation to highlight the similarities between our consumer product, LoJack for Laptops (@LoJackforLaptop), and their stolen vehicle recovery service. Currently Absolute Software has recovered over 30,000 devices in over 100 countries around the world.