Neoflam is inviting you to join our world

wide success

Headquarters in Korea

ChinaUSA

UK Poland

Israel

Brazil

Taiwan

Singapore

Australia

Factory (8 locations)• Plastic injection & blow molding for cutting board, food storage

and hydration products (2 factories in China)• Die cast aluminum cookware with ceramic coating (China & Korea)• Triply bamboo with non-slip grips (China)• Flame-proof ceramic cookware (Korea)• Color-coated stainless steel knife (China)• Porcelain food storage (China)

Business Overview• Sales revenue in 2010: $250M• Sales forecast in 2011: $400M• Global distribution in over 60 countries• Sales offices in 9 countries

Neoflam Overview

What makes Neoflam so successful?

The world is changing as well as the consumer behaviour

Neoflam has it all!!!

Health

Quality

DesignEcoFriendly

Product Categories The Healthy Cutting board™

• Worldwide exclusive licensee for Microban• 10M pieces of annual production• Various materials: Plastics (PP/PE), Bamboo, and

Green Plastics (under development)

The Healthy Knife™ • Colour –coated Japanese carbon stainless steel• 3M pieces of annual production

The Healthy pan™ • Colorful ceramic coating with Ecolon™ superior

non-stick performance• 6M pieces of annual production for die cast

aluminum cookware• Nature cook™ Flame-proof ceramic cookware

Food Storage and Hydration• Food storage: plastics (PP/Tritan) and porcelain• Hydration (Tritan)

Neoflam -

Ecolon Coating –

Midas Set of 9 with a detachable handle -

Bamboo products –

Microban Cutting board –

Nature Cook –

Neoflam moviesPlease click on the pictures to watch the movies

About Ecolon

• Our multi-layer ceramic coating both on the outside and inside of the cookware ensures a coating that will last for a long time.

• The die-cast manufacturing allows different thicknesses of the wall and bottom to resulting in a cookware that is light and provide optimal heat for cooking.

Business opportunity

• The Healthy pan™ the brand that has swept away millions of consumers around the world.

• Neoflam has proven that it will attract customers like a magnet to your shop

• Branded small swivel display stand that can handle large amount of stock.

• Our product more often than not leads to impulse buying: • “I always wanted a green fry pan!!”• “Oh my goodness a red frypan, that will match my

kitchen!”...

• Healthy, modern, fresh, vibrant, natural, eco-friendly, unique, functional and infallible customer service are just some of the popular traits of our company and products.

Organic Expo & Green Show 2010

Awards

Sales and Marketing Support

Neoflam marketing budget covers in-store promotions, POS Materials and outside store events, we also PR and advertising.

Neoflam is continually invests and increases the marketing budget

In store marketing

Dedicated sales manager to assist stores, achieve budgets and keep momentum behind the brand

POS materials – A5, A4, A3, A2, A1, signage in shop, display stand, LCD screen, aprons with Neoflam Logo for the sales team in stores.

Team training sessions focusing on product knowledge and sales techniques.

Representatives that visit the store on a regular basis.

Outside store marketing

Events sponsor High saturation public relation campaigns Social network campaigns Advertising across all media Give-away, promotions and competitions

The Australian Organic Market

Source: The 2010 Australian Organic Market Report – BFA

 New research reveals more than 6 out of every 10 Australian households now buy organic on occasion, up from 40% in 2008.

The organic sector is showing strong patterns of sustained growth through what has been an extremely challenging Global Financial Crisis (GFC) period.

Organic domestic retail sales have grown over 50% in 2 years (from $623M to $947M).

91% of Australians say ‘chemical free’ is important to them, being a stand out feature of organic production requirements in the Australian Organic Standard.

Year 2008 Year 2009 Year 2010 Year 2011

Se-ries1

623 778 947 1183

100

300

500

700

900

1100

1300

Organic domestic retail sales

Sale

s in

mil

lion

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Organic, green & health community

MediaNeoflam has been highly acclaimed by the media and has received amazing and vast coverage.

Media

Media

Media

Event sponsor

Neoflam is proud sponsored of big events like the Good food & wine show and the Organic Expo & Green Show, Renown Celebrity chefs like Kylie Kwong, Tobie Puttock, Gary Mehigan & George Calombaris, Poh Ling Yeow, Matt Moran, Manu Feilde, Anna Gar and more are cooking with Neoflam healthy cookware.

Our highly coveted products have been even more popular than could have been anticipated, and as such our company has grown at a very rapid rate.

Event Calender

• Good Food & Wine – Melbourne 3-5 June 2011 - Sponsor of the Celebrity Theatre• • Good Food & Wine – Sydney 1-3 July 2011 - Sponsor of the Celebrity Theatre

• Good Food & Wine – Perth 15-17 July 2011 - Sponsor of the Celebrity Theatre

• Organic Expo & Green Fair – Sydney 5-7 August 2011 - Sponsor of the Celebrity Theatre

• Good Food & Wine – Adelaide 7-9 October 2011 - Sponsor of the Celebrity Theatre

• Good Food & Wine – Brisbane 4-6 November 2011 - Sponsor of the Celebrity Theatre

Celebrity chefs

Thank you. we appreciate your time and consideration