AFTERNOON TEA CREATIVE TRENDS BRIEFINGVOL. 2 Sept. 2012

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Afternoon Tea, or 下午茶 in Chinese, is a tradition observed around the world that provides friends a chance to relax and exchange ideas over refreshments. In the same spirit, NeochaEDGE presents the "Afternoon Tea Creative Trends Briefing."

With this briefing, we aim to share trends, innovative advertising, and emerging creative culture from around the world to inspire our clients and readers for future projects and campaigns. Get yourself a refreshment, sit back, and enjoy.

SINA WEIBO Conquers the Chinese MarketAccording to DCCI, a Beijing-based internet think tank, microblog platform Sina Weibo has captured almost all of China's online adult population, with 88.8% penetration for Chinese netizens 20 years or older.

INSPIRATIONDuring the 2012 Olympics in London, Sina Weibo dwarfed Twitter in terms of content volume. Compared to Twitter's 150 million Olympics-related tweets, Sina Weibo produced 393 million messages. Brands should be aware that for the second half of 2012, Sina will be launching its social ads platform to tap into new revenue potential through its enormous market.SOURCE: http://technode.com/2012/07/27/report-almost-every-chinese-adult-netizen-has-a-weibo-account/http://micgadget.com/28908/sina-weibo-win-twitter-during-london-olympics/

TRENDS

China's Smart Phone RevolutionChina accounted for a whopping 27 percent of the 158 million global smart phone shipments in Q2 of

2012. Of the 42 million smart phone shipments to the Chinese market, 25.6 million were accounted for by domestic Chinese brands, with 60% market share and 518% growth from the previous year.

Chinese smart phone brands are seeing huge gains in China in contrast to international vendors. While Samsung is still in the lead with 17% market share, domestic brands ZTE, Lenovo, and Huawei came in 2nd, 3rd, and 4th, respectively, with Lenovo seeing a stunning 2,665% year-on-year increase. Success of domestic brands can be

attributed to a deeper connection to local consumer trends, as well as reactiveness to market demands.SOURCE: http://telecomlead.com/inner-page-details.php?id=10663&block=News

INSPIRATION

TRENDS

Beijing-based Street Artist ROBBBB Hits the Streets of DUBAI and TURKEY

MORE: http://edge.neocha.com/street-urban-art/graffitti-works-from-beijing-based-street-artist-robbbb/

Beijing-based street artist ROBBBB hit the streets of Dubai, UAE, and Turkey's two largest cities, Istanbul and Izmir, bringing Chinese street art to the rest of the world.

CREATIVE CULTURE

For Qixi Festival, the Chinese version of Valentine's Day, NOWNESS featured seven of China's leading artists to offer their visual interpretation of the holiday, after they were selected by NOWNESS followers via a competition on Sina Weibo.

MORE: http://www.nowness.com/day/2012/8/23/2366/qixi-festival

CREATIVE CULTURE

NOWNESS Celebrates China's QIXI FESTIVAL

EROTIC THOUGHTS from Foshan-based Illustrator HUA TUNAN

MORE: http://edge.neocha.com/chinese-creatives/erotic-thougts-from-foshan-based-illustrator-hua-tunan/

Foshan-based illustrator Hua Tunan brings us a new series, "Erotic Thoughts", showcasing a signature style which combines both traditional and original techniques.

CREATIVE CULTURE

Banking Startup Uses Social Influence to Calculate Credit ScoreMovenbank, a New York City-based banking startup, is offering real-time financial credibility scores based on shopping patterns,

daily spending patterns, and social influence calculated via users' digital presence. These factors will be used to calculate a user's personalized CREDscore, which will be used by Movenbank to give daily personalized feedback and financial insight.

Movenbank's mobile app will aim to use NFC technology for all payments and transfers, without credit cards or branches.

Social media presence is now becoming more influential in daily life, becoming a factor in previously unrelated matters such as employment and finance. Startups like Movenbank are paving the way for Finance 2.0, as banks begin to cater to customized, individual needs via social.

Movenbank's CREDscore is currently still in its trial phase, with an initial trial group of 5,000 select customers.

INSPIRATION

MORE: http://www.psfk.com/2012/08/social-influence-credit-score.html

CASE STUDY

@InfoJakarta Shares How to Make the Most of Twitter

INSPIRATION

MORE: http://www.techinasia.com/infojakarta-twitter/

In only two and a half years, @InfoJakarta, an Indonesian information group based in Jakarta, has accumulated 260,000+ followers on Twitter, with daily growth of around 400 users. Tweeting everything from news, sports, weather, and daily inspirational quotes, @InfoJakarta now also redirects users to its newly developed website, which sees around 5,000 daily visitors.

@InfoJakarta shares three primary strategies for social media success: tweeting news from both traditional media sources as well as crowd-sourced information from their followers; communicating with followers by asking users' opinions, retweeting followers' questions, and posting their followers' verified emergency requests, such as for blood donations or other emergencies; and having a daily Twitter theme via #hashtags for their users to submit content.

CASE STUDY

Catch The Seagull – NeochaEDGE for MOCAMOMOIn collaboration with Mocamomo, NeochaEDGE is showcasing the work of eight leading-edge Chinese artists and designers with a series of iPhone cases and short films. Representing a variety of styles and

mediums including illustration, photography, graphic design and painting, each case and film showcases a unique creative personality, with this video featuring leading Shanghai-based creative NINI SUM.

SOURCE: http://edge.neocha.com/neochaedge-client-work/neochaedge-x-mocamomo-iphone-cases-catch-the-seagull-by-nini-sum/

OUR WORK

Let's Gap Together – NeochaEDGE for GAP

MORE: http://edge.neocha.com/agency/neochaedge-for-gap-bright-fun-playful-stop-motion-animation-commercials-featuring-brand-manifesto-screen-printed-on-spring-summer-products/

Produced by NeochaEDGE, this 30-second stop-motion brings Gap's “Let’s Gap Together” campaign manifesto to life with handcrafted screen-printing and painting treatments on Spring / Summer Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

OUR WORK

In The Studio with Fan Bingbing, Chen Man, and Yan Wei – NeochaEDGE for adidas Originals

For the brand’s recent women’s initiative, adidas Originals and TBWA tapped NeochaEDGE to produce a short film documenting a collaborative photo shoot featuring three of China’s most creative female talents: Yan Wei (artist), Chen Man (photographer), and Fan

Bingbing (actress, model, entrepreneur). The film showcases Yan Wei’s artwork, which tells the story of a woman (Fan Bingbing – and every woman, really) who discovers she has a side of her that’s strong, tough, driven, spirited, and empowered. Throughout the piece, Fan

Bingbing encourages us to pursue ours passions, be free spirited, and appreciate the journey that is the road of life rather than always only focusing on the destination. All this happens under Chen Man’s lens in a style that is very different from past portrayals of Fan Bingbing.

MORE: http://edge.neocha.com/agency/neochaedge-for-adidas-originals-in-the-studio-w-fan-bingbing-x-chen-man-x-yan-wei/

OUR WORK

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