7/25/2019 NEMO Branding Plan - Index [ENG]

1/2

NEMO FASHION STORE [branding plan]

Alessandra Colucci

Brand Care consultant

alessandracolucci.com

ale@brandcareonline.com

7/25/2019 NEMO Branding Plan - Index [ENG]

2/2

NEMO FASHION STORE [branding plan]

INDEX

PREMISES

BACKGROUND

GOAS

KEYWORDS

TARGET

DEFINITION

DIRECT TARGET ANAYSIS

ATRNATIVE TARGET ANAYSIS

INDIRECT TARGET ANAYSIS

COMPEMENTARY TARGET ANAYSIS

COMPETITORS

DEFINITION

PEPITA

ARMADIO DEE MERAVIGIE

SUITE-206

DE BIAGI MOOD SABBIA

OSO

SENZA PIOMBO

I LCCIO

GINGER

INPUT & STRATEGIES

SHOP WINDOW & INSIGNA

INSIGNA RESTYING

S HOP WINDOW RESTYING

SHOP WINDOW FITTING & MANIKIN

MANIK IN REPLCEMENT

IVE SHOP WINDOW

OCATION AND AMBIENT

ECECTIC STYE

STAIR WITH EXPOSITION

PITCHING MATERIA

POSTCARD

CATAOG ON IPAD

SHOPPERS

GIFT PACKAGES AND IMITED EDITIONS

MARKET EXPANSION AND OYATY

FID EITY CARD

RELX & GADGETS

OBJECTS, ARTS AND PHOTOS EXIBITIONS

MAKE UP SAE

FACEBOOK PAGE AND PROFIE

PAGE MANAGEMENT

CONTEST

ONIN E VISIBIITY

WEBSITE

BOG CORPORATE

NAMING

CONCEPT 1 > O CHARME PROTAGONISTA

CONCEPT 2 > L CURA DE S

CONCEPT 3 > I PIACERE MEDITATO

CONCEPT 4 > L CONTINUIT NE CAMBIAMENTO

TRADEMARK

REOPENING

CONTACTS

003

003

004

004

005

005

006

009

011

012

013

013

014

015

016

017

018

020

021

022

023

023

024

024

025

026

027

028

029

029

030

030

030

032

036

037

037

037

040

040

041

044

045

046

047

048

050

051

051

051

052

052

053

054