neiman marcus exclusive mock presentation

14
-N M E X C L U S I V E S- CELEBRATE OUR 100 TH ANNIVERSARY 2007 July 14, 2006 Conference Call 10am-11am Cherie DJ Thomas, President and CEO of Neiman Marcus Stores WELCOME CREATIVE DIRECTORS Marc Jacobs Chloe Stella McCartney Andrew Marc Salvatore Ferragomo Gucci DNKY Manolo Blahnik David Yurman Etro Missoni Phlip Lim 3.1 David Yurman Roberto Cavalli

Upload: cheriethomasrasa

Post on 08-May-2015

694 views

Category:

Lifestyle


0 download

DESCRIPTION

This was a mock persuasive presentation.

TRANSCRIPT

Page 1: Neiman Marcus Exclusive Mock Presentation

-N M E X C L U S I V E S- CELEBRATE OUR 100TH ANNIVERSARY 2007

July 14, 2006 Conference Call10am-11am

Cherie DJ Thomas, President and CEO of Neiman Marcus Stores

WELCOME CREATIVE DIRECTOR

S

Marc Jacobs

Chloe

Stella McCartney

Andrew Marc

Salvatore Ferragomo

Gucci

DNKY

Manolo Blahnik

David Yurman

Etro

Missoni

Phlip Lim 3.1

David Yurman

Roberto Cavalli

Page 2: Neiman Marcus Exclusive Mock Presentation

THE CONCEPTWE ARE CALLING UPON OUR

TO DESIGN

IN CELEBRATION OF 100 YEARS OF FINE STYLE AT NEIMAN MARCUS.

PREFERED VENDORSEXCLUSIVE MERCHANDISE

Page 3: Neiman Marcus Exclusive Mock Presentation

THE CONCEPT

A RESPONSE TO PRIVATE LABELS

A RESPONSE TO HIGH FASHION

A RESPONSE TO THE MARKET

Page 4: Neiman Marcus Exclusive Mock Presentation

THE CONCEPT

A RESPONSE TO HIGH FASHION

CELEBRITY CRAZE

DIFFUSION PERVASION

PROJECT RUNWAY SYNDROME

Page 5: Neiman Marcus Exclusive Mock Presentation

ART + FASHIONDESIGNERS =

ARTISTS

EXCLUSIVES = ART

NM = GALLERY

Page 6: Neiman Marcus Exclusive Mock Presentation

ART + FASHIONNM = GALLERY

Page 7: Neiman Marcus Exclusive Mock Presentation

NM = GALLERY

ART + FASHION

Page 8: Neiman Marcus Exclusive Mock Presentation

ART + FASHION

EXCLUSIVES = ART

Page 9: Neiman Marcus Exclusive Mock Presentation

ART + FASHIONEXCLUSIVES = ART

Page 10: Neiman Marcus Exclusive Mock Presentation

THE RISE OF LUXURY

MAINSTREAM LUXURY

THE LANDSCAPE OF LUXURY

NEW HIGHTS OF LUXURY

Page 11: Neiman Marcus Exclusive Mock Presentation

THE RISE OF LUXURY

Page 12: Neiman Marcus Exclusive Mock Presentation

1907-2007

“”More than an icon, more than a gem, more than a jewel, crème

da la crème. It’s the top no question”—Bobbi Brown

“There’s no other store like Neiman Marcus”—Patrick McCarthy, Editorial Director W Magazine

“Neiman Marcus has kept alive luxury

goods in the world.”—Zac Pozen

“Neiman Marcus is a state of mind. Almost a state of grace.” —George Session Perry, Novelist

“Neiman Marcus is the best merchandise that’s

available. I think we always stood for that and we always will.”—John Martins, Former

Beverly Hills General Manager

Page 13: Neiman Marcus Exclusive Mock Presentation

DETAILS

BRAND BUISNESS

NM BUISNESS

INCREASED VISABLITY

INCREASED PROFITABLITY

INCREASED CREDIBITY

NM DIRECT ADVERTISING

NM STORE ADVERTISING

NM BOOK ADVERISING

Page 14: Neiman Marcus Exclusive Mock Presentation

CELEBRATE OUR 100TH ANNIVERSARY 2007-N M E X C L U S I V E S-

YOUR RESPECTIVE BUYERS WILL BE CONTACTING YOU TO DISCUSS FURTHER QUESTIONS

THANK YOU