neiman marcus exclusive mock presentation
DESCRIPTION
This was a mock persuasive presentation.TRANSCRIPT
-N M E X C L U S I V E S- CELEBRATE OUR 100TH ANNIVERSARY 2007
July 14, 2006 Conference Call10am-11am
Cherie DJ Thomas, President and CEO of Neiman Marcus Stores
WELCOME CREATIVE DIRECTOR
S
Marc Jacobs
Chloe
Stella McCartney
Andrew Marc
Salvatore Ferragomo
Gucci
DNKY
Manolo Blahnik
David Yurman
Etro
Missoni
Phlip Lim 3.1
David Yurman
Roberto Cavalli
THE CONCEPTWE ARE CALLING UPON OUR
TO DESIGN
IN CELEBRATION OF 100 YEARS OF FINE STYLE AT NEIMAN MARCUS.
PREFERED VENDORSEXCLUSIVE MERCHANDISE
THE CONCEPT
A RESPONSE TO PRIVATE LABELS
A RESPONSE TO HIGH FASHION
A RESPONSE TO THE MARKET
THE CONCEPT
A RESPONSE TO HIGH FASHION
CELEBRITY CRAZE
DIFFUSION PERVASION
PROJECT RUNWAY SYNDROME
ART + FASHIONDESIGNERS =
ARTISTS
EXCLUSIVES = ART
NM = GALLERY
ART + FASHIONNM = GALLERY
NM = GALLERY
ART + FASHION
ART + FASHION
EXCLUSIVES = ART
ART + FASHIONEXCLUSIVES = ART
THE RISE OF LUXURY
MAINSTREAM LUXURY
THE LANDSCAPE OF LUXURY
NEW HIGHTS OF LUXURY
THE RISE OF LUXURY
1907-2007
“”More than an icon, more than a gem, more than a jewel, crème
da la crème. It’s the top no question”—Bobbi Brown
“There’s no other store like Neiman Marcus”—Patrick McCarthy, Editorial Director W Magazine
“Neiman Marcus has kept alive luxury
goods in the world.”—Zac Pozen
“Neiman Marcus is a state of mind. Almost a state of grace.” —George Session Perry, Novelist
“Neiman Marcus is the best merchandise that’s
available. I think we always stood for that and we always will.”—John Martins, Former
Beverly Hills General Manager
DETAILS
BRAND BUISNESS
NM BUISNESS
INCREASED VISABLITY
INCREASED PROFITABLITY
INCREASED CREDIBITY
NM DIRECT ADVERTISING
NM STORE ADVERTISING
NM BOOK ADVERISING
CELEBRATE OUR 100TH ANNIVERSARY 2007-N M E X C L U S I V E S-
YOUR RESPECTIVE BUYERS WILL BE CONTACTING YOU TO DISCUSS FURTHER QUESTIONS
THANK YOU