400,000 VISITORS/MO AND GROWING: HOW TO CREATE A COMPANY BLOG THAT DOESNT SUCK! Neil Patel KISSmetrics

@neilpatel #KISSmetrics

DOING BUSINESS ON THE WEB FOR 10 YEARS AND PLENTY OF FAILURES ALONG THE WAY

Start engaging your people The lifeblood of your business is people. They interact with you and even pay you they are your users... your customers. Start getting to know them as fast as possible. There is no black magic to successfully attracting customers via the web. Rand Fishkin - Who are your customers? - Where do they hang out? - How should you engage? - How can you make them convert?

WHO ARE YOUR Customers?

WHERE DO THEY Hang out?

HOW SHOULD YOU Engage?

HOW CAN YOU MAKE THEM Convert?

What is User Experience?

Who are your customers? ONLINE MARKETERS WITH Websites

Where do they hang out? #measure ON TWITTER

How should you engage?

How should you engage? 16,000 TWEETS 109,000 FOLLOWERS $0 BUDGET

Publish awesome content Content is king. Great content gets people excited, it educates them, it helps them be successful and even makes them want more! No matter what, the very first piece of social media real estate I'd start with is a blog. - Start a blog - Create content - Be consistently awesome Chris Brogan

Start a blog SELF-HOSTED

Start a blog DRIP EMAIL MARKETING

Create content

Create content that teaches

Be consistently awesome

What is User Experience?

Start a blog $7.35 COST PER SIGN UP

Create content 51 INFOGRAPHICS 505 POSTS 20,000 COMMENTS

WEVE DESIGNED & MARKETED OVER 50 INFOGRAPHICS

5K Tweets ! 6K Likes ! 1 Radio Show CASE STUDY HOW DO COLORS AFFECT PURCHASES?

2k Tweets ! 600 Likes ! 300 LinkedIn Shares CASE STUDY BOUNCE RATE DEMYSTIFIED

2k Tweets ! 1k Likes ! 366 LinkedIn Shares CASE STUDY WHAT MAKES SOMEONE LEAVE A WEBSITE?

Be consistently awesome

Measure and optimize your content Focus on actionable metrics for your content. Its easy to drown in a sea of vanity metrics. Hone in on the metrics that matter based on your own specific business goals. Be metrics driven and test a lot." Mark Suster - Design for conversions - Qualitative measurement - Quantitative measurement - Optimize & improve results

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design for conversions

Design User Experience? What is for conversions VANITY METRICS

Design User Experience? What is for conversions VANITY METRICS WILL Kill Your ROI

Qualitative measurement What is User Experience?

Qualitative measurement WHAT DO YOUR READERS WANT TO READ?

Qualitative measurement DID READERS GET VALUE FROM YOUR CONTENT?

Qualitative measurement HOW CAN YOU IMPROVE YOUR CONTENT?

Qualitative measurement WHO ARE YOUR READERS?

Qualitative measurement HOW CAN YOU DELIGHT YOUR READERS?

Quantitative measurement

Quantitative measurement EMAIL SIGN UP CONVERSION RATE

Quantitative measurement SHARING CONVERSION RATE

Optimize and improve results TESTING BUTTON COLORS IS Lazy

Optimize and improve results What works for us may not work for you. Please do your own testing. Your conversion rates may suffer if you copy us.

Optimize and improve results

Optimize and improve results TEST YOUR CALL TO ACTIONS

Optimize and improve results LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS

Data Informed - Continuous Improvement Optimize and improve results re ings olden ion Spl Te Build Learn Measure THE LEAN STARTUP

ROI! $7.35 COST PER SIGN UP

THANK YOU! Neil Patel quicksprout.com npatel@kissmetrics.com