neighborhood match - top 10 team - stanford venture lab 2012
DESCRIPTION
Final Presentation from Stanford Venture Lab 2012. Picked as Top 10 team/pitch from over 83k students.TRANSCRIPT
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Sonal, Lynann, Kostub, Erlan, Zane
http://neighborhoodmatch.weebly.com
Neighborhood Match
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Overview
For people relocating to a different city,Neighborhood Match helps them
find the perfect neighborhood
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Problem / Opportunity
• 30 million US households move every year and feel the pain of trying to find the right neighborhood *
• Most movers rely on friends, gut instinct, “trial and error”, time-consuming research and dispersed data
• Realtors struggle to find quality leads and spend over $9.2b per year advertising homes – online spend currently $1b but rapidly growing **
* US Census Data
** National Association of Realtors
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Demo – an evolved user experience
• V1 concept prototype• Demo Video:
http://screencast.com/t/gzHxbg8o• Interactive Demo Site:
http://neighborhoodmatch.weebly.com/
• V2 concept prototype
• Interactive Demo Site (in progress): http://neighborhoodmatch.org/
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Competitive Advantages• Product
Neighborhood Match starts with your epicenter – your reason for moving; then creates an informative neighborhood radar based on what’s most important to you
• RelationshipsLeverage connections with Seattle Rentals, Estately and Redfin to drive mutually beneficial partnerships
• FoundersSeasoned “movers” with extensive product development, business leadership and launch experience from Google, Microsoft, Amazon and six previous start ups
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Sales and Marketing
• User Acquisition• Strategic partnerships with rental companies, real
estate agents and real estate websites• Become the definitive source of neighborhood data on
the web, including SEO and regular “best of / top 10” lists and info graphics
• Wins To Date
• Commitment from Seattle Rentals and ongoing dialogue with Estately CEO
• Numerous real estate agents signed up for free “trial” leads
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We can, it can’t It can, we can’t
ZillowDecision engine to find neighborhood
Comprehensive home listings, Zestimates
NabeWisePersonalized search using ‘epicenter’
Detailed ratings, rankings and reviews
Neighborhood Scout
Comprehensive, freeCharge realtors for conversions
Search Engines / Wikipedia
Aggregated information in one location
Lots of user traffic
Competition
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Business Model
• Business Opportunity• Realtors spend $9.2b per year on customer
acquisition, only $1b online but growing rapidly• Rental Advertising Market is $2b per year• On average, professionals relocate every five years
• Revenue Model• Realtor Leads: $20-$30 per lead• Rental Finders Fees: $200-$500 per customer• Display Advertising: $0.08 per user
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Forecast
6 Months 1 Year 2 Years 3 Years
# of Users 20k 100k 300k 1M# of Launched Cities 1 3 5 10
# of Agents 0 100 500 1000
Revenue $0 $0.3M $1.5M $6M
# of Employees 3 5 15 25
Expenses $0.2M $0.5M $2.5M $4M
Profits ($0.2M) ($0.2M) ($1.0M) $2M
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Team
• 60+ years combined experience with Microsoft, Google, Cisco, Amazon, Lockheed Martin, Waggener Edstrom and 6 startups
• Integrated Expertise: Business/team leadership, product development, program management, PR
• 14 relocations across 4 continents & US cities; we know the pain & are the right team to solve it!
Erlan Kostub Sonal Zane Lynann
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Status and Milestones
• June 2012: published first concept prototype
• July 2012: partnership commitment from Seattle Rentals, initiated partnership discussions with Estately
• July 2012: ranked #1 team on Stanford venture-lab out of over 83,000 students
• Aug 2012: published second prototype, presently refining based on customer feedback for demos at end of month
• Sep 2012: incorporate and start product development
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Summary & Contact
• Neighborhood match is a personalized experiential service to help you find the perfect neighborhood that meets your needs.
• We’re in the early conceptual stage and frequently interacting with customers and advisors to continuously refine our product design and business model.
• We would love to hear from you and receive your support in making this product come to life. Please contact us with any questions, feedback or suggestions.