- Neha Kubal (08/29/2016)

What Is ‘Newsjacking? Term coined by Marketing and PR expert David Meerman Scott Process of leveraging trending and popular news stories to

increase media mileage. Questions to be answered -

Is Newsjacking good or bad for a business? How effective is it?  Can Newsjacking be utilized for good content marketing?

The Trendsetter… During the black out of

SuperBowl 2013, Oreo used a genius Newsjacking tactic.

The tweet generated more than 15,880 retweets and 6,200 favorites

Oreo became the poster child of Newsjacking Content Marketing!

Benefits of Newsjacking

SEO Boost

Enhanced Brand Image and Reputation

Highly targeted traffic

Increased Brand Exposure

RT Commentary by Customers

Market Lead in Thought Leadership

Effective Newsjacking is…. Knowing Your Target

Audience Being Current Being Critical Being Timely Choosing the Right

Story Being Simple Being Sensitive Answering Questions Recycling if needed!

NewsJacking Done Right!

NewsJacking Gone Wrong…

When executed well, Newsjacking can promote your business like never before, get you a lot of media mileage and make your content more engaging. 

On the other hand, when done wrong it can destroy a brand’s reputation and integrity and may turn people completely off your brand.

So if you do come across a trend or story that’s in line with your business/product, just keep a few rules in mind and you should be good to go!

With the right execution, Newsjacking can become a great tool in your content marketing arsenal!!       

Thank you!!!!

What is your stand on Newsjacking? Do you think Newsjacking would work for your business? If

yes, what would be a good example of any current news story/trend that you could ‘newsjack’ to build your content?

References1. http://

smallbiztrends.com/2016/07/newsjack-content-marketing.html2. https://

www.agorapulse.com/blog/content-strategy-boost-with-newsjacking

3. http://www.marketergizmo.com/what-is-newsjacking-seo-content-marketing/

4. http://digitalmarketingphilippines.com/newsjacking-in-content-marketing-things-you-should-know/

5. http://www.getspokal.com/15-examples-of-the-good-the-bad-and-the-ugly-of-newsjacking/