negotiating strategically case

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  • 8/7/2019 Negotiating Strategically case

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    ROHAN DESAI (109)

    SANDEEP TAMSE (152)ROHAN KOSHY(121)

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    How do you approach negotiations

    Relationship v/s outcomes

    Power and Conflict

    Unilateral Strategies

    Interactive Strategies

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    Illustration

    David Peterson, director of services

    4 negotiations different approaches

    Substantive Fixed pie

    Relationship Share the pie

    Person Agenda

    Clutch Disk Salesman Price/lifespan of Part

    Mechanic of the company Discussion on docked paycheck

    Tarcos representative Get a short term contract Get a footin towards a long term relationship

    Management Representative Talks with union rep concerning loss inshop

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    Negotiating Strategy

    Substantive over Relationship

    Look at your own interests

    Maximize tangible outcome

    Mechanic , Salesman

    Game

    Theory

    Focus on best outcome for both

    Both Substantive andRelationship

    Union, TarcoWin-Win

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    Trustingly

    Collaborative

    Openly

    Subordinate

    FirmlyCompete

    ActivelyAvoid

    Negotiating

    Is t erelations ip

    OutcomeVery

    Importantto t e

    manager

    Is t e substantive Outcome VeryImportant to t e manager

    YES

    YES

    NO

    NO

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    Negotiating Context

    Relative Power

    Induce Control

    Human and Material Dependence

    Conflict Supportive

    Hostile

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    Selecting Interactive Strategy

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    Managers Priorities Opposite Partys

    PrioritiesSubstantive

    Outcome

    Relationship

    Outcome

    Substantive

    Outcome

    Relationship

    Outcome

    Strategy Used

    Yes Yes Trusting Collaboration

    Yes/No No/Yes Principled CollaborationYes Yes No No Focused Subordination

    Yes No Open Subordination

    No Yes Soft Competition

    No No Firm Competition

    No No No No Active Avoidance

    No No Yes Passive Avoidance

    No No Yes Responsive Avoidance

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    Variations from Unilateral Strategies

    Manager of organization and oppositeparty agree to negotiate on someprinciples which will benefit both parties

    Principled v/sTrusting

    Collaboration

    Identify key needs of opposite

    Focus negotiations based on those needs

    Focused v/sOpen

    Subordination

    Avoid highly aggressive and other dirtytactics.

    Use competitive strategy that would

    maintain the relationship

    Soft v/s FirmCompetition

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    Should Delegate the negotiation byassigning responsibility to some one else toexplore the possible outcomes.

    Ensures opportunity are not ignored and

    avoids relationship from becoming hostile.

    PassiveAvoidance

    Manager Should Regulate the issue, directinteraction in not necessary.

    Apply standard operating procedures ordevelop new policies to address the otherpartys concern.

    ResponsiveAvoidance

    Variations from Unilateral Strategies

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    Choice of Interactive

    Strategy Used

    The manager value relationship but the other partymay not.

    Principled collaboration

    Soft competition

    The manager wants to create a long-term businessrelationship with someone currently interestedin neither substantive nor relationship outcomes.

    Focused Subordination

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    Choice of Interactive

    Strat

    egy Used

    Both manager and Opposite party do not value

    the relationship

    Firmly compete Actively avoid negotiation

    Both parties value the relationship, but themanager does not value substantive outcomes

    Collaborative strategy

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    Monitoring and Reevaluating

    Strategies

    Evaluate other partys tactics

    Based on that

    Whether the assumptions about other party isaccurate?

    If not modify.

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    Tactics across Negotiation

    phases

    Phase 1: Search for an Arena:

    Competitive :

    Seek to negotiate on managers home ground Ignore or discount other partys demand or requests

    Collaborative :

    Seek to negotiate on neutral ground

    Seek other partys demand and request

    Subordinative :Seek to negotiate on other partys ground

    Concede to other partys demands and requests

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    Tactics across Negotiation phases

    (Cont..)

    Phase 2: Stating of demands and offers:

    Competitive : Insist other party make initial offer and respond with very low

    offers.

    Exaggerate managers position and discredit other party

    Collaborative :

    Respond with moderate demands and moderate offers

    Alternate initial offers and demands should be ready

    Subordinative : Make initial offers and demands

    Accept other partys commitments to items

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    Tactics across Negotiation phases

    (Cont..)

    Phase 3: Narrowing of differences:

    Competitive :Demand concessions from other party. Back up the

    demands with threatsDelete, add or yield only on low manager interest items

    Collaborative :

    Seek equitable exchange of concessions with other party

    Delete, add or yield items if mutual interest converge

    Subordinative :Concede to other partys demands

    A Delete, add or yield to any other party-relevant items

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    Tactics across Negotiation phases

    (Cont..)

    Phase 4: Finalizing the deal:

    Competitive :Seek large concessions from the other party

    Use concessions on low manager-interest items Collaborative :

    Seek equitable exchange of concessions with other party

    Seek mutually beneficial options while conceding to or

    accepting concessions on items Subordinative :

    Concede to other partys demands by accepting low offersand making low demands with high offers.

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    eevaluating Negotiation

    Strategies

    Petersons Appointment with Mechanic:

    Trusting collaboration by Peterson

    Competitive tactics by mechanic

    Revaluating Strategy by Peterson

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    THANK YOU