negocios sociales como la norma competitiva de las industrias del mañana- michael brohm
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Familiarízate con el proceso de diseñar un negocio social, y no morir en el intento.TRANSCRIPT
Social Business to change the
world
Michael Brohm
The Grameen Creative Lab
Speed Dating
Norman Borlaug Martin Luther King Mother Teresa Aung San Suu Kyi Nelson Mandela Elie Wiesel
„I believe that we can create a world without
poverty, because it is not the poor who
created poverty.“
Prof. Muhammad Yunus,
Nobel Peace Prize Laureate,
Founder of Grameen Bank
Initiator of Social Business
Founder of The Grameen Creative Lab
What is Grameen
97% of borrowers are
women
8,500,000 borrowers in Bangladesh only
36,000,000 family
members profit from program
$11,000,000,000 have been distributed by Grameen Bank in the form of microcredits since 1983
96.7% repayment rate
99% of the children of the borrowers can read and write
50% of the borrowers have
less than two children
… and many more
Grameen is more than a bank
Grameen
Trust
Grameen
Healthcare Trust
Grameen
Shakti
Grameen
Krishi Grameen
Check
Grameen
Shikkha
Grameen
Telecom
Grameen Uniqlo
Grameen
Kalyan
BASF
Grameen
Grameen
Veolia
Grameen
Foundation
Grameen
Distribution
Ltd.
Grameen
Fabrics and
Fashion Ltd.
Grameen
Danone
Grameen
Cybernet
Grameen
Otto
Grameen
America Grameen
Bank
Grameen
Creative Lab
0%
10%
20%
30%
40%
50%
60%
70%
80%
Grameen Bank Industry average Mexico
Income generating loans – Interest rate
Question Lab
What is Social Business
A social business is a no loss,
no dividend company with the
only purpose of solving a
social problem.
"Social business unites the dynamism of traditional business with
the social conscience of charity" - Prof. Yunus
NGOs/Public Sector Social Business Traditional Business
Ends
Means
Social/
ecological use
maximization
Donation financed
Social/
ecological use
maximization
Self sustainable
Profit maximization
Self sustainable
Social Business
1. Business objective will be to overcome poverty, or
one or more problems (such as education, health,
technology access, and environment) which threaten
people and society; not profit maximization
2. Financial and economic sustainability (non-loss)
3. Investors get back their investment amount only.
No dividend is given beyond investment money (non-
dividend)
4. When investment amount is paid back, company
profit stays with the company for expansion and
improvement
5. Environmentally conscious
6. Workforce gets market wage with better working
conditions
7. …do it with joy
Defining the spectrum
For-profit
business
Social
Business
Social
Entrepreneurship
Non-profit
organisation
Social Entrepreneurship is an activity with the goal of solving a social problem using entrepreneurial principles to
organize, create and manage a venture to achieve the social goal. The entity is called social enterprise.
Definition
Hybrid non-
profit
Profit-
maximizing
Business
Responsible
Business
Inclusive
Business
Social Business
Non-Profit
Hybrid non-profit
W
h
a
t
a
b
o
u
t
p
r
o
f
i
t
?
W
h
a
t
a
b
o
u
t
d
i
v
i
d
e
n
d
?
Pure Profit /
dividend
Good Profit /
dividend
Make profit /
dividend and
do good
Make profit but
no dividend
Charity, no profit,
no dividend
Profit-
maximizing
Business
Responsible
Business
Inclusive
Business
Social Business
Non-Profit
Charity, (no) profit,
no dividend Hybrid non-profit
Pure Profit /
dividend
Good Profit /
dividend
Make profit /
dividend and
do good
Make profit but
no dividend
Charity, no profit,
no dividend
Profit-
maximizing
Business
Responsible
Business
Inclusive
Business
Social Business
Non-Profit
Profitable business that aims to maximize shareholder value
without a direct social mission.
Profitable business that pays dividends to its investors, acts
responsibly according to a high code of conduct
and leverages profits to engage in CSR activities.
Target low-income communities at the Bottom of the Pyramid with a
profitable business model
and thus benefit sustainable livelihoods.
Profitable business with zero-dividend policy that has the sole
mission of serving society’s needs.
Charity organizations that follow a social objective
and are mainly financed through donations.
Charity, (no) profit,
no dividend Hybrid non-profit
Charity organizations that follow a social objective
and are financed through donations and some revenue generating
activities
Bu
siness M
eans fo
r So
cial Go
od
So
cial En
trepren
eursh
ip / S
ocial E
nterp
rise
Products Operations
Social Impact
Ownership
Product/
Service
Production 2
Product 1
Purchasing 3
Distribution & Sales 4
Marketing 5
Logistics 6
Operations
So
cial
Imp
act
Product/
Service
Production 2
Product 1
Purchasing 3
Distribution & Sales 4
Marketing 5
Logistics 6
Operations
In developed countries the
product is not always the one that
creates the main social impact
In developed countries social
businesses often create impact
through the way the product is
made available to the society and
the way the business operates
Soc
iety
So
cial
Imp
act
Case Study – Grameen Shakti
70% of population in Bangladesh without energy
100+ Mio live in rural areas
No
production
after sunset
Lack of
access to
energy
Lack of
economic
power
Lack of
efficiency
Limited
business
activity
largest rural based renewable energy company
Grameen Shakti
Can also be used to charge cellular phones
SHS are highly decentralized
Yearwise Installation of SHS (cumulated)
Design for women empowerment
> 1000 women technicians have been trained
3% of Bangladeshis receive natural gas for cooking
Most depend on biomass, crop residues, animal dung and wood for fuel
Yearwise Biogas Plant Construction Growth
Highest amount of energy used for cooking
Indoor cooking causes indoor pollution
Market potential of at least 2 million ICSs
Yearwise ICS Growth
• Electrification through
solar PV technology
• Community
involvement
• Organic fertilizers from
slurry (by-product of
biogas)
• Production of energy
transforming cow
dung, poultry &
biomass waste into
biogas
Solar Home Systems
(SHS) Biogas
Organic Fertilizer
Program
• Promotion of
environmental friendly
stoves
• Protects women from
in-door air pollution
Improved cooking
stove program
(ICS)
5 million 100,000 205,000
SHS Biogas Green Jobs Creation
5 million
ICS
Case Study: Dialogue in the Dark
WHAT IS IT LIKE IF YOU CAN‘T SEE ANYTHING?
› There is an estimated 650 million
people with disabilities
Dialogue in the Dark
The Initial Social Problem
› About 160 million people are visually impaired
worldwide
› 45 million of them are blind
› About 87% of the world‘s visually impaired live
in developing countries
› Approximately 85% of all visual impairment is
avoidable globally
› Even in developed countries like Germany,
only about 15% have a job
Dialogue in the Dark
The Initial Social Problem
Dialogue in the Dark
The Initial Social Problem
43
› Interaction between “abled” and “disabled”
people is hindered by stereotypes, fears,
avoidance and prejudice
› Levels of understanding, support and access
to education, information, jobs etc vary from
country to country
› The prevailing opinion that disability is “less
worthy than normal” leads to discrimination
and marginalisation of the blind and disabled
worldwide
Social inclusion of marginalized people on a global basis
Employment of disabled people
7 million visitors to date
Dinner in the Dark
Blind waiters serve a surprise four-course dinner
17 permanent establishments around the world
Different Product for different sences
Question Lab
How to start a social business
51
Have a clearly articulated purpose
52
Make sure the business model is sustainable
You need to build something that financially sustains itself at a minimum
53
Make sure that both what and how
you do it are about excellence
54
Don’t go it alone:
Partner with people, build
knowledge & expertise
around you
Be ready for tough 36
months
55
Test and pilot new ways of doing things
56
Measure results
57
Implement with joy
The nine building blocks
Customer &
Customer
Segments
1
Customer
Relationships
5
Sales Channels
and Distribution
3
Products and
Services /
Value Proposition
2
Cost Structures
9
Key Activities
5
Key Resources
6
4
Revenue
Streams
Key
Partnerships
8
Top
Prio
rity
If th
ere
is s
till t
ime
Source: Alexander Osterwald & Yves Pigneur (slightly modified)
Let’s work!
1
Short group discussion to
identify the Social Problem
(5 minutes)
Brainstorm Social Business
Ideas
(10 minutes)
2
Develop Social Business
Model
(45 minutes)
3
The steps for a successful Breakout Session
Presentation of Results
Social business – Do it with joy!