needtagger - connect with customers during their moment of need
DESCRIPTION
Over 2,000 sales and marketing pros use NeedTagger to connect with their market during critical moments of need. Great for social selling, sales prospecting, customer support and content marketing. Free trial, available on the web and in HootSuite.TRANSCRIPT
The Customer Search Engine for Social Mediawww.needtagger.com
We connect sales & marketing pros with prospects & customers during critical moments of need.
Who is ?
Social Selling Is Here To Stay
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Social Prospecting
Faster Closing
Lead Nurturing
Fact: you are connected to less than 10% of your socially-active prospects
Prediction: most will never connect.
The Challenge With Social Prospecting
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How will you reach the other 90%?
• Networking? Yes! (if you can) LinkedIn is awesome.
• Fans and followers? they rarely engage (1% per post)
• Display ads? they interrupt or are ignored (<1% CTR)
• Influencers? not dependable, and take a lot of work
The Challenge With Social Prospecting
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Social prospecting for front-line professionals– For sales pros, lead generators, customer service reps, business owners, etc.– Monitor: identify people who need your offerings, content and assistance– Engage: solve problems, answer questions, share content - and sell– Analyze: market demand over time, traffic generated
Natural and cost-effective– Intent Marketing: connect with people during moments of need– Save time monitoring– 20% CTR; less than $1 per click– Pricing starts at $20 / mo per user (5 streams)
Simple and convenient– 100% self-service & easy to customize– 5-minute setup– Daily email alerts– API available soon; CRM integrations planned.
NeedTagger connects you with people who need your products, services and assistance right now.
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NeedTagger identifies people on Twitter expressing needs (intent) related toyour business. You tag prospects by following, listing, re-tweeting or offering content/advice.Prospects click on your links, visit your landing page, reply & follow you back. Now you’re connected.
How NeedTagger Works
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Old-Fashioned Prospecting – For Social Media
(back of our business card)
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Capture leads, generate traffic and help people solve problems.Real-Time Engagement Panel
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Our Anti-Spam policy
Create Streams for Specific Markets & Objectives
Works like a Customer Search Engine.5-Minute Setup
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Our Anti-Spam policy
Target Prospects by
– Industry
– Conversation Type (intent)
– Discussion Topics (keywords)
– Location (2 types of filters)
– Profile / Bio (job title, interest)
Track market demand for your stuff over time. Unique Analytics
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Our Anti-Spam policy
Twitter Prospecting Options Compared
Twitter Marketing Option Reach Targeting
Time to Value CTR Cost
Outreach Marketing(direct)
People who need you right now (90%)
Intent,Profile,Geo
5 mins 5%-83% $ 20 per mo/user< $1.00 CPC
Share content with followers(earned)
People who follow you (<10%)
Interests Months <1% $2,000-7,500 / mo.(example)
Promoted Tweets & Accounts (paid)
People who may be interested in your content
Interests, Demo, Geo
5 mins <1%*or
3-5%**
$2.50 to $4.00 CPF$0.75 to $1.50 CPE
CPC = cost per clickCPF = cost per followerCPE = cost per ‘engagement’ (reply, retweet, share, click, DM)
* In timeline, several independent studies ** In search results, per Jack Dorsey, June 2012
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We offer the most direct way to reach prospects on Twitter.
• Intent-filtered streams• Direct to prospect• Address their needs• Greater reach• Job-specific streams
• Save time• <$1 per click• 5-80% CTRs• More leads• Easy to deploy
How It’s Different Benefits
Intent Marketing is marketing a product or a service based on the consumer’s intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the subscriber. - Wikipedia
Benefits of Marketing to Intent
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A Greenfield OpportunityEvery day, millions of people express commercially relevant needs in social media. This ‘latent demand’ is mostly ignored by businesses.
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150 million needs expressed per month
Doubling every year
Testimonials
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From our customers (unsolicited)
How To Introduce Yourself to a Prospect on Twitter
See more Customer examples in our Pinterest gallery.
NeedTagger users doing it right.
Learn More
On the web:
Available in HootSuite (see App Directory)On our blog• How To Create A Customer Prospecting Stream• 10 Ways To Introduce Yourself to a Prospect On Twitter
Customer Service Center• http://needtaggerinc.zendesk.com/home
Create your first stream now (for Free)• http://app.needtagger.com/get-started