You’ve probably heard social media is BIG.

Every second: •  A new user joins LinkedIn •  20 minutes of video are uploaded to YouTube •  60 tweets are published to Twitter

If Facebook were a country, it would be the third largest in the world.

* An open letter from Mark Zuckerberg

People now spend more time using social media than e-mail.

Nielsen Global Online Media Landscape Report 2009

Social media is more than just hype.

68% of new media users feel better served when they can have a conversation with your brand.

2009 Cone Consumer New Media Study

Here’s how to get started.

Establish listening stations.

A listening station is a social media site or tool that you use to monitor your

customer’s conversations about your brand, competitors, and industry. A

listening station informs you how your audience is using social media.

Build a social media framework and define goals.

PassportsPassports are profiles and identities on social networks and social media platforms. Regardless of whether you expect to interact on a particular platform, you should have your passport in place so you can engage quickly.

EmbassiesEmbassies are your outposts on the social web. Here, you fully engage in conversations. Your interactions in embassies will be split between actively engaging people and gently nudging them towards your home base.

Home BaseThis is where your true fans gather. It could be as simple as a blog or as complex as a full fledged social network. This will become your most valuable permission asset.

Engage your customers and spark conversations.

Measure the growth, emotions, and actions of your audience.

Need Help? Just ask. Thatʼs why weʼre here.

www.neboweb.com or

1.404.885.1201