http://www.youtube.com/watch?v=S0QFLZCH3FI

Song name dominates screen , not like typically small writing in

corner

Band members introduced separately which is untypical as they always known by the band name not their

invidivuls

Cross cut scenes is typical

Signing in all the shots he is in. Song and action in sync

Cross cutting through the lyrics is not typical as usually one scene is lip syned whilst the other is of the singers “in role”

Female point of view/reply not typical as most songs show one point of view

Female and male point of view put against each other

Relatable situation , cheating or being cheated on and getting

caught is typical as most music videos want to produce music

which their target audience can relate to.

Showing aftermath of story

Not singing to the lyrcis , but acting out the lyrics through mime is typical

Scene splits in time with the beat is typical

In tv , ndubz also singin

Trademark sign towards end of song, like signing out is only typical by bands or artists that have a signature .

Long shot to emphasise the location they are shotting in.

Genre

• BRITISH-RNB

• Combines elements of hip-hop and soul

Backgorund info• All brought up in camden • Tulisa and dappy are cousins , have greek heirtage.• Went to school together• Had a rough upbringing • Their first song “badman riddim “ became popular on pirate radio

stations• Then their album everyday of my life , received airtime on channel u• They self released singles “better not waste my time” and “I swear”

got them mainstream notice• Feva las vegas , was self released and that got them into uk chart at

no# 57• They then won a MOBO award for best new comer and got signed

by polydor records• Three albums released. Uncle b, against all odds and love live life• Have 8 top 40 hits.

PROMOTION

• Their website• Billboards• Tours• clothing• Phone cases• Personalised gift prints• Badges• Posters• mugs

WEBSITEPIC OF THE BAND

PROMOTING THEIR SPONSER

VIDEO OF BAND PLAYING IN BACKGROUND

MAIN ALBUM SONG AVAIABLE TO LISTEN TO FREE

SOCIAL NETWORKS HYPERLINKED

SITE NAVIGATIONS

INSTANT UPDATES FOR FANS

AVAILBILTY OF THEIR ALBUM

EVENTS PAGE WHERE FANS ARE UPADTED OF UPCOMING

GIGS AND TOURS AND CAN

BUY TICKETS

• THEY ALSO HAVE THEIR OWN SHOW , WHICH GIVES AUDICNE AN INSIGHT ON THEIR LIFE. THIS HELPS TO ENGAGE THEM FURTHER AS THEY ACT NATRUAL AND IMMATURE AND YOUNG. WHICH IS SIMIALR TO THEIR TARGET AUDICNE THEREFORE MAKING THEM MORE RELATABLE

• They are well known in England. Especially to their target audience , teenagers.

• Their songs always have a male and female point of view. Which helps attract both genders.

• They have come from an ordinary life and worked hard to get to where they were.

• Living proof of “from rags to riches” scenario• Young people aspire to be like them.• Have won 4 mobo awards for best act, best

newcomer , best album , best song

• They have released their bibliography Against All Odds - From Street Life to

Chart Life